{"id":24762,"date":"2022-12-20T15:47:13","date_gmt":"2022-12-20T15:47:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/the-roi-of-personalized-experiences-content-measurements\/"},"modified":"2022-12-20T15:47:13","modified_gmt":"2022-12-20T15:47:13","slug":"the-roi-of-personalized-experiences-content-measurements","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/the-roi-of-personalized-experiences-content-measurements\/","title":{"rendered":"The ROI of personalized experiences: Content measurements"},"content":{"rendered":"

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This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) <\/em>can be found here<\/em><\/a>.<\/em><\/p>\n

While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies.\u00a0<\/p>\n

Companies excelling at personalization can generate up to 40% more revenue<\/a> than those deemed average at it, according to McKinsey.<\/p>\n

In the first article in this series, we looked at measuring the performance of personalized experience by how customers reacted, whether individually or within audience segments.\u00a0<\/p>\n

The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer\u2019s journey.\u00a0<\/p>\n

Individual and incremental content performance<\/h2>\n

Let\u2019s begin at the most \u201czoomed-in\u201d view by looking at how individual elements perform. After all, if something isn\u2019t working at the micro level, chances are there will be issues in the bigger picture.\u00a0<\/p>\n

Some of the ways of looking at individual performance include:<\/p>\n