{"id":24746,"date":"2022-12-20T14:58:14","date_gmt":"2022-12-20T14:58:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/google-search-testing-search-in-video\/"},"modified":"2022-12-20T14:58:14","modified_gmt":"2022-12-20T14:58:14","slug":"google-search-testing-search-in-video","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/google-search-testing-search-in-video\/","title":{"rendered":"Google Search testing search in video"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Google is testing the ability to search for spoken words in a video through a new \u201cSearch in video\u201d feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. <\/p>\n

The announcement. <\/strong>Google posted<\/a> this news on the Google India blog, writing, \u201cbesides images, videos are also a rich source of visual information but it\u2019s often hard to find something buried inside a long clip. For example, perhaps you\u2019re watching a long video about Agra, and you\u2019re curious if it also covers Fatehpur Sikri. With a new feature we\u2019re piloting, you\u2019re now able to search for anything that\u2019s mentioned in a video, right from Search. Simply enter a search term using the \u2018Search in video\u2019 feature and quickly find what you\u2019re looking for.\u201d <\/p>\n

\u201cUse the \u2018Search in video\u2019 feature beneath a video, enter a term, and quickly find what you\u2019re looking for within the video,\u201d Google added.<\/p>\n

What it looks like. <\/strong>Here is a video showing this feature in action:<\/p>\n

Like Google key moments. <\/strong>This, at least to me, isn\u2019t too far off from the technology Google uses for key moments<\/a> in a video. Google is able to isolate what sections of a video are talking about, without even having to be fed chapters these days. Plus, with YouTube\u2019s advanced transcriptions, it is no wonder Google Search is able to do this.<\/p>\n

US searchers. <\/strong>Searchers in the United States are also seeing this feature. Glenn Gabe tweeted that he saw it as well:<\/p>\n

\n
\n
\n

Here is an example of the “Search in video” feature in the SERPs. You will see an “expand” icon in the SERPs & then you can tap “Search in video”. Here I searched for “404” in one of @johnmu<\/a>‘s older videos. It highlights the text & the time code. And I can jump right there. pic.twitter.com\/gqJSK87wV7<\/a><\/p>\n

\u2014 Glenn Gabe (@glenngabe) December 20, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Why we care. <\/strong>Besides this being simply cool and, for some, mind-blowing, it also shows how far search technology has come over the years. It also may mean that marketers who post videos should ensure the language used is clear and that Google is able to properly and accurately transcribe the words spoken in the video.<\/p>\n\n

\n\t\t\t\t\t\t\tAdd Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0\"Google