{"id":24692,"date":"2022-12-20T11:59:21","date_gmt":"2022-12-20T11:59:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/how-to-set-up-a-google-ads-account\/"},"modified":"2022-12-20T11:59:21","modified_gmt":"2022-12-20T11:59:21","slug":"how-to-set-up-a-google-ads-account","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/how-to-set-up-a-google-ads-account\/","title":{"rendered":"How to set up a Google Ads account"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Advertising on Google Ads is a no-brainer for many brands.\u00a0<\/p>\n<p>Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative\/targeting \u2013 it\u2019s never been a better time to scale Google Ads.<\/p>\n<p>Getting started can be a bit more complex than it used to be.\u00a0You\u2019ll need to make some key decisions on what kind of account you want and make sure you have your verifications ready.\u00a0<\/p>\n<p>This article is a step-by-step guide to setting up your Google Ads account.\u00a0<\/p>\n<p><strong>Note<\/strong>: While there will be some strategic advice, the goal is to keep it as universally applicable as possible.\u00a0In addition, we will not be going over setting up Local Service Ads or Merchant Center.\u00a0<\/p>\n<h2 id=\"h-getting-started-with-google-ads\">Getting started with Google Ads<\/h2>\n<p>Setting up a Google Ads account requires an email (can be Google or not).\u00a0<\/p>\n<p>If you don\u2019t already have an email you planned on using, you can create a quick account before the ad account is set up.\u00a0<\/p>\n<p>Once you designate the email account you want to be affiliated with your ad account, you\u2019ll be prompted to use a Google Business Profile as a starting point.\u00a0<\/p>\n<p>However, if you do this, you\u2019ll be locking your account into being a Smart Campaign account.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" alt=\"Google Ads - New campaign\" class=\"wp-image-390188\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-800x426.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-600x319.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-200x106.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-768x408.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-1536x817.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-150x80.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign.png 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-800x426.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-800x426.png\" alt=\"Google Ads - New campaign\" class=\"wp-image-390188\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-800x426.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-600x319.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-200x106.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-768x408.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-1536x817.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign-150x80.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-New-campaign.png 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>While Smart Campaigns can be useful for some brands, locking in the account to only support such campaigns is not ideal for most advertisers.\u00a0<\/p>\n<p>Be sure to select \u201cAre you a professional marketer? Switch to Advanced Mode.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" alt=\"Google Ads - Switch to Expert Mode\" class=\"wp-image-390190\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-800x596.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-454x338.png 454w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-152x113.png 152w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-768x572.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-150x112.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode.png 939w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-800x596.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-800x596.png\" alt=\"Google Ads - Switch to Expert Mode\" class=\"wp-image-390190\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-800x596.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-454x338.png 454w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-152x113.png 152w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-768x572.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode-150x112.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Switch-to-Exper-Mode.png 939w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Once you\u2019ve transitioned to a normal ad account, you\u2019ll be prompted to create your first campaign. If you\u2019re not ready, you can proceed to create the account without a campaign.\u00a0<\/p>\n<p>Google will look for assets associated with your email address (like YouTube channels). You can connect them for additional audiences and placements or leave them off for now.\u00a0<\/p>\n<p>If you are promoting your app or using it as a landing page, you can also connect it during this step. You\u2019ll also be allowed to connect your phone number.\u00a0<\/p>\n<p>Ideally, if you\u2019re using call tracking, you\u2019d have that number ready. However, you can always adjust it later.<\/p>\n<p>Conversion tracking is a critical part of any Google Ads account. You can choose the marketing objective of your campaign (conversions or brand lift) and set up the conversion tracking after.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" alt=\"Google Ads - conversion tracking\" class=\"wp-image-390191\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-800x432.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-600x324.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-200x108.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-768x414.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-1536x828.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-150x81.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking.png 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-800x432.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-800x432.png\" alt=\"Google Ads - conversion tracking\" class=\"wp-image-390191\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-800x432.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-600x324.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-200x108.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-768x414.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-1536x828.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking-150x81.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Conversion-tracking.png 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Note that you should not opt into multiple conversion goals in a single campaign.\u00a0<\/p>\n<p>Asking one campaign to be responsible for leads and sales will have too many variants in conversion values.\u00a0<\/p>\n<p>The next step is to decide if you will build a single-channel campaign or opt into <a href=\"https:\/\/searchengineland.com\/optimization-improving-performance-in-performance-max-387562\">Performance Max<\/a> (PMax).\u00a0<\/p>\n<p>The campaign goals you select will influence which campaigns you are prompted to create. If you don\u2019t select any, your options will be search and PMax.\u00a0<\/p>\n<p>PMax needs visual creative to succeed. If you do not have images and videos ready, it is best to start with a non-PMax campaign.\u00a0<\/p>\n<p>Opting for a search campaign will prompt you to begin filling in the following:<\/p>\n<ul>\n<li><strong>Keywords<\/strong>: You can either manually enter them or get suggestions based on your site or themes.\u00a0<\/li>\n<li><strong>Search ad text<\/strong>: You\u2019ll be prompted to enter headlines, descriptions, and the final URL for one responsive search ad.<\/li>\n<li><strong>Assets<\/strong> (formerly known as extensions): Site links, structured snippets, callouts, calls, price extensions, promotions, lead forms, apps.<\/li>\n<li><strong>Bidding strategy<\/strong>: During this stage of campaign setup, you will only be able to opt into Smart Bidding or automated bidding.<\/li>\n<li><strong>Campaign settings<\/strong>: Aside from naming conventions, you\u2019ll be able to set location targets, ad schedules, audiences, ad networks, and languages.\u00a0<\/li>\n<\/ul>\n<p>PMax campaigns focus on all Google Ads channels, so the lion\u2019s share of the setup revolves around supplying creative.\u00a0<\/p>\n<p>While you won\u2019t be bidding on keywords, you can add a custom intent audience in the Audience signals.\u00a0<\/p>\n<p>Be sure you have video creative otherwise, Google will create a video on your behalf.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"335\" alt=\"Google Ads - Pmax new audience signal\" class=\"wp-image-390192\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--800x335.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--600x251.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--200x84.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--768x321.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--150x63.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal-.png 1533w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--800x335.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"335\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--800x335.png\" alt=\"Google Ads - Pmax new audience signal\" class=\"wp-image-390192\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--800x335.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--600x251.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--200x84.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--768x321.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal--150x63.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-Pmax-new-audience-signal-.png 1533w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/setting-up-a-paid-search-campaign\/budgeting-and-bidding-strategies\">Budgets<\/a> are critical to the success of your Google Ads account and campaign.\u00a0<\/p>\n<p>Setting one that\u2019s too low will turn all spend into waste because there won\u2019t be enough clicks to lead to conversions. Going too high might allow for budget misallocation.<\/p>\n<p>When you set your daily budget, be sure you\u2019re setting one that you\u2019re OK with doubling daily. Google will attempt to make your monthly spend average out to your daily spend across 30.4 days.\u00a0<\/p>\n<p>It\u2019s important to note that your billing profile does not need to be the same as your main ad account.\u00a0<\/p>\n<p>For agencies, you can set up the billing profile under your client or yourself. Google Ads will take most credit cards, PayPal, and direct deposits from bank accounts.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" alt=\"Google Ads - billing information\" class=\"wp-image-390193\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-800x432.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-600x324.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-200x108.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-768x415.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-150x81.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information.png 892w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-800x432.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-800x432.png\" alt=\"Google Ads - billing information\" class=\"wp-image-390193\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-800x432.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-600x324.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-200x108.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-768x415.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information-150x81.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-billing-information.png 892w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h2 id=\"h-follow-up-steps\">Follow-up steps<\/h2>\n<p>Congratulations, your Google Ads account is set up! However, you&#8217;re not completely done yet.\u00a0<\/p>\n<p>Once you finish the initial setup, you must verify your account and set up two-factor authentication.\u00a0<\/p>\n<p>Verifying your account means requesting and sending back a postcard confirming your business is real. If you do not complete this step, your ad account will be canceled.\u00a0<\/p>\n<p>Additionally, if you don&#8217;t incur charges in the first few days of the account, you risk suspension.\u00a0<\/p>\n<p>A great way to mitigate this is to link your Google Ads Console to Google Analytics.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"476\" alt=\"Google Ads linked accounts\" class=\"wp-image-390194\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-800x476.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-568x338.png 568w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-190x113.png 190w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-768x457.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-1536x914.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-150x89.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts.png 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-800x476.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-800x476.png\" alt=\"Google Ads linked accounts\" class=\"wp-image-390194\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-800x476.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-568x338.png 568w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-190x113.png 190w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-768x457.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-1536x914.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts-150x89.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-linked-accounts.png 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Setting up conversion tracking doesn&#8217;t need to be a code-heavy experience.\u00a0Codeless options include:<\/p>\n<ul>\n<li>Connecting your conversion tracking with Google Tag Assistant.<\/li>\n<li>Copying your conversion tracking code into your site&#8217;s analytics section.<\/li>\n<\/ul>\n<p>You can also send conversion tracking setup to your developer.\u00a0\u00a0<\/p>\n<p>Conversion actions will either be primary or secondary actions.\u00a0<\/p>\n<ul>\n<li>A primary action will factor into reporting and the Google Ads algorithm.\u00a0<\/li>\n<li>Secondary actions will just report the data and are not factored into cost per acquisition (CPA).\u00a0\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"536\" alt=\"\" class=\"wp-image-390195\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-800x536.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-505x338.png 505w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-169x113.png 169w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-768x514.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-150x100.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals.png 969w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-800x536.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"536\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-800x536.png\" alt=\"\" class=\"wp-image-390195\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-800x536.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-505x338.png 505w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-169x113.png 169w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-768x514.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals-150x100.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Google-Ads-account-goals.png 969w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<h2 id=\"h-setting-up-your-google-ads-account\">Setting up your Google Ads account<\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/search-campaign-structure\">Campaign structure<\/a> and <a href=\"https:\/\/searchengineland.com\/how-to-use-good-ol-ppc-to-support-fun-and-creative-branded-content-296733\">ad creative<\/a> choices can be part of account setup. However, if you&#8217;re not ready, do not force the first campaign.\u00a0<\/p>\n<p>Make sure you&#8217;re setting yourself up for success by having your linking accounts ready (Analytics and Search Console) and your creative on hand.\u00a0<\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed <a href=\"https:\/\/searchengineland.com\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Navah Hopkins\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Navah.Hopkins.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Navah.Hopkins.png\" alt=\"Navah Hopkins\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=navahf&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=navahf&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tA veteran of the digital marketing industry and &#8220;Top 25 PPC Expert,&#8221; she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to several publications and in 2019, she became a founding member of the Paid Search Association.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/set-up-google-ads-account-390184\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising on Google Ads is a no-brainer for many brands.\u00a0 Between the mammoth market share, the proven ROI on time and monetary investment, and the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to set up a Google Ads account - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/how-to-set-up-a-google-ads-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up a Google Ads account - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/how-to-set-up-a-google-ads-account\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T11:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/How-to-set-up-a-Google-Ads-account-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"How to set up a Google Ads account\",\"datePublished\":\"2022-12-20T11:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/\"},\"wordCount\":1164,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-set-up-a-Google-Ads-account-800x450.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/\",\"name\":\"How to set up a Google Ads account - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/20\\\/how-to-set-up-a-google-ads-account\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/How-to-set-up-a-Google-Ads-account-800x450.png\",\"datePublished\":\"2022-12-20T11:59:21+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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