{"id":24688,"date":"2022-12-20T11:47:33","date_gmt":"2022-12-20T11:47:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/10-content-marketing-articles-readers-like-you-loved-this-year\/"},"modified":"2022-12-20T11:47:33","modified_gmt":"2022-12-20T11:47:33","slug":"10-content-marketing-articles-readers-like-you-loved-this-year","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/10-content-marketing-articles-readers-like-you-loved-this-year\/","title":{"rendered":"10 Content Marketing Articles Readers (Like You) Loved This Year"},"content":{"rendered":"

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\"\"<\/a>CMI published over 249 articles about all aspects of content marketing in 2022.<\/p>\n

I bet very few of you read every one of them. (I understand \u2013 you have a lot of things to do.)<\/p>\n

Since it\u2019s my job, I read every article and check the performance analytics. So I put together the 10 most popular posts CMI published in 2022 to help you catch up on any you missed. I used data from BuzzSumo<\/u> and Google Analytics, including social shares, email conversions, page views, unique linking domains, and a dose of editorial discretion to create the list.<\/p>\n

Since I\u2019m not big into rankings and more into managing schedules, I\u2019ve listed the articles based on reading time (shortest to longest). I\u2019ve also thrown in an honorable mention that\u2019s quickly climbing in popularity.<\/p>\n

All these articles include a ton of knowledge you can use right away. I hope you find these articles as helpful as I did.<\/p>\n

Reading time:<\/strong>\u00a05 minutes<\/p>\n

Author:<\/strong>\u00a0Manick Bhan<\/p>\n

Why read this:\u00a0<\/strong>The reduce-reuse-recycle waste management model also works as a strategy for search-focused content. Follow Manick\u2019s 3R approach to help you snip and prune the content weighing down your search rankings.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Use the reduce-reuse-recycle waste management model as a #content audit strategy, says @MadManick via @BrandLoveLLC @CMIContent. #SEO <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a08 minutes<\/p>\n

Author:<\/strong>\u00a0Michael Brenner<\/p>\n

Why read this:<\/strong> If you\u2019re curious whether AI-generated content could replace human writers soon, you\u2019ll need to read this. Michael shares the results of an experiment he ran to show why you shouldn\u2019t believe the hype around AI-generated content \u2013 and why you shouldn\u2019t ignore its potential. Though the article predates the advances of (and the explosion of interest in) ChatGPT, his advice remains sound.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

#AI-generated #content lacks the necessary nuance for high-quality content, and @Google still says it\u2019s spam, says @BrennerMichael via @BrandLoveLLC @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a09 minutes<\/p>\n

Author:<\/strong>\u00a0Aleksandra Iakovleva<\/p>\n

Why read this:<\/strong> A lot of B2B marketing happens on LinkedIn \u2013 so your posts steep competition for attention. Aleksandra shares advice on how to optimize your brand\u2019s presence to get the most from organic and paid efforts on the platform. Tips include how to make sure your content shows up in LinkedIn search results and paid opportunities, make the most of available analytics, when to use the different types of paid ads, and how to craft posts that resonate.<\/p>\n

Tweetable stat:<\/strong><\/p>\n

8 in 10 #B2B marketers use @LinkedIn and 40% say it\u2019s their No. 1 platform, according to @SMExaminer via Aleksandra Iakovleva of @VistaCreate and @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong> 8 minutes<\/p>\n

Author:<\/strong>\u00a0Olesia Filipenko<\/p>\n

What you\u2019ll learn:<\/strong>\u00a0Persuasive language is a powerful tool. Olesia explains how bringing science into the art of writing lets you better influence your audience and get them to take your preferred actions.\u00a0She shares concrete, actionable ways to craft your marketing text to work with human psychology.<\/p>\n

Tweetable tip: <\/strong><\/p>\n

Combine two rarely matched beneficial adjectives in headings, says @WritingBreeze via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong> 9 minutes<\/p>\n

Author:<\/strong>\u00a0Irwin Hau<\/p>\n

What you\u2019ll learn:<\/strong> Publishing the wrong content can take many forms, but the results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Irwin rounds up 15 mistakes to avoid.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

#Content that seems to have a personality crisis is a major turnoff, says @IrwinHau via @BrandLoveLLC @CMIContent. #ContentMarketing <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a011 minutes<\/p>\n

Author:<\/strong>\u00a0Ann Gynn<\/p>\n

Why read this:<\/strong>\u00a0Simply showing up on social isn\u2019t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Ann curates these expert tips from Content Marketing World speakers. The advice encompasses over 25 tips to help update and refine your social media strategy.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Post on the one or two primary #SocialMedia channels your audience uses the most. But listen across all channels, says @SFerika via @BrandLoveLLC and CMIContent <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a011 minutes<\/p>\n

Author:<\/strong>\u00a0Jodi Harris<\/p>\n

Why read this:<\/strong> If getting better at video is on your content marketing to-do list for next year (and it probably should be), read Jodi\u2019s post. She pulls together the best tips from an Ask the CMWorld Community interview <\/a>with Andrew Davis, who shared his video creation process from start to finish. Jodi also rounds up his tech tips and tactical shortcuts to level up your content without maxing out your video budget.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Screenwriting apps such as @ScrivenerApp or @WriterDuet provide more scripting templates, says @DrewDavisHere via @BrandLoveLLC and @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a011 minutes<\/p>\n

Author:<\/strong>\u00a0Ann Gynn<\/p>\n

Why read this:<\/strong>\u00a0Only the most successful content marketers take the time to create a documented content strategy. But writing one doesn\u2019t have to be complicated. Ann shares a six-step process to help you finally write down your strategy. You\u2019ll end up with a one-page document you can use to keep everyone aware of and working toward the same end. Before you know it, you may even join the ranks of the most successful.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Without a documented strategy, you\u2019re like most #content marketers. Just not the successful ones, says @AnnGynn via @BrandLoveLLC and @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a013 minutes<\/p>\n

Author:<\/strong>\u00a0Jodi Harris<\/p>\n

Why read this:<\/strong>\u00a0Take inspiration from these winning B2B and B2C content marketing examples Jodi curated from the e-book\u00a035 Examples of Brands That Are Winning With Content\u00a0<\/a>(registration required). The article features companies that exceeded audience expectations \u2013 and their marketing goals \u2013 with novel content approaches and creative executions. And the e-book contains even more great examples.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Asking influencers to co-create #content with your brand is a great way to sidestep authenticity questions, says @joderama via @BrandLoveLLC @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Reading time:<\/strong>\u00a016 minutes<\/p>\n

Author:<\/strong>\u00a0Mike Murray<\/p>\n

Why read this:<\/strong>\u00a0Every content writer, whether creating for B2B or B2C audiences, faces writing challenges. Mike shares tips, tools, and resources to help with everything from creation to revision to publication and everything in between.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

Use the @webfx #ReadabilityTest tool to assess your #content, says @mikeonlinecoach via @BrandLoveLLC @CMIContent. #WritingTips <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Honorable Mention<\/h2>\n

Reading time:\u00a0<\/strong>10 minutes<\/p>\n

Author:<\/strong> Stephanie Stahl<\/p>\n

What you\u2019ll learn: <\/strong>Every year, the Content Marketing Institute releases the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights report. This year, we asked an open-ended question: \u201cIf you could change one thing about content marketing in your organization, what would that be?\u201d\u00a0Stephanie shares what your peers said about their challenges, operations, teams, and success.<\/p>\n

Tweetable tip:<\/strong><\/p>\n

If executives don\u2019t understand the value of #ContentMarketing, it’s your job to step up and educate them, says @EditorStahl via @BrandLoveLLC @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Thank you, contributors<\/h2>\n

We appreciate all the guest contributors who shared their knowledge with the Content Marketing Institute community in 2022.<\/p>\n

If you have an idea for an original article you\u2019d like to share with the CMI audience,\u00a0you could get it published on the site. First, read our\u00a0blogging guidelines<\/a> and write or adjust your draft accordingly. Then submit the post for consideration following the process outlined in the guidelines.<\/p>\n

In appreciation for guest contributors\u2019 work, we\u2019re offering free registration to one paid\u00a0event<\/a> or\u00a0free enrollment in\u00a0Content Marketing University<\/a> to anyone who gets two new posts accepted and published on the CMI site in 2023.<\/p>\n

Want more content marketing tips, insights, and examples? <\/em>Subscribe<\/em><\/a>\u00a0to workday or weekly emails from CMI.<\/em><\/em><\/div>\n

Cover image by Joseph Kalinowski\/Content Marketing Institute<\/em><\/p>\n

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