{"id":24684,"date":"2022-12-20T11:35:29","date_gmt":"2022-12-20T11:35:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/email-header-and-footer-design-tips\/"},"modified":"2022-12-20T11:35:29","modified_gmt":"2022-12-20T11:35:29","slug":"email-header-and-footer-design-tips","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/email-header-and-footer-design-tips\/","title":{"rendered":"Email Header And Footer Design Tips"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n[This blog was originally posted on Aug 20, 2019 and has been updated to showcase new examples]\n<p>When you design an email for the campaign you are planning, what is the first thought that comes to your mind? The message, the tone of the email or the <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noreferrer noopener\">email design<\/a> are some of the <em>first<\/em> thoughts that you tend to have when creating your email. But, have you ever thought of the email header or the footer design?<\/p>\n<p>While the content and design are important, it is the email\u2019s header and the footer that complete it and make it whole. The header is the first thing that the subscriber sees when they open your email, and hence it needs to be attractive and well thought.<\/p>\n<p>The footer, though not many people are going to look at it, is important to those who plan to unsubscribe or, wish to see your social media channels.<\/p>\n<p>According to Hatchbuck.com, consumers who purchase products through email spend 138% more than those that don\u2019t receive email offers.<\/p>\n<p>Therefore, it is important you take into consideration all parameters before designing an email.<\/p>\n<p>Here, we will look at the objectives of both header and footer, and the things you need to consider when designing them.<\/p>\n<h2>#1 Designing an Email Header<\/h2>\n<p>If we were to describe the email header in one line, it is the teaser to the movie that you are about to watch. The header helps set the expectations for the email. The following questions are answered in the header<\/p>\n<ul>\n<li>What is the email about?<\/li>\n<li>Which brand has sent the email, and on what occasion?<\/li>\n<li>What are they offering, and who are they targeting for the particular offer?<\/li>\n<\/ul>\n<p>The objective of the header is to indicate the various elements of the email and persuade you to read the email and probably take the action as well. In some cases, the call-to-action is present in the header itself.<\/p>\n<p><em>Why do you need a strong header for your email?<\/em><\/p>\n<ul>\n<li>The header helps the user process the information already available in your email in a simplified way. They can get to know what the email is going to be about and decide whether to read it or not.<\/li>\n<li>A good header will represent your brand. It will inform the recipient about the sender.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=effective-tips-to-design-email-header-and-footer\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"200\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" alt=\"Email Footer Design \" class=\"wp-image-17133\" data-srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/a><\/figure>\n<\/div>\n<h2>Elements that are present within a header<\/h2>\n<p>Now that you know why you need a header, let\u2019s move on to the elements that make up a good header.<\/p>\n<ul>\n<li>You should have your business name and logo as part of the header. As mentioned, it will help identify who sent the email. It will also help building your brand\u2019s image and retention.<\/li>\n<li>A good email header should always come with a navigation menu, which will help the users move back and forth within the email to check on the promotions or other offers within the email<\/li>\n<li>Header that is visual is nature can help with skimming and better understanding. Make sure you make it visually appealing with high quality pictures<\/li>\n<li>Along with the main line that attracts attention, there should be a secondary preview line that elaborates on the headline.<\/li>\n<li>Make sure to include the link to \u201cview in browser\u201d as it helps the users to click and see the live email in browser, in case the images don\u2019t open in their email client.<\/li>\n<\/ul>\n<p>If you have included all these elements in your header, then you are ready with the perfect one for your email template. Make sure you use this header as part of all your <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a>. The more standardized your email header is, the better it helps with brand retention.<\/p>\n<h2>Email design header tips<\/h2>\n<ul>\n<li>An interesting email header design is one that contains personalization. If you can include the subscriber\u2019s name in the header, then you can enjoy greater open rates.<\/li>\n<li>It is important you introduce short, yet convincing headers.<\/li>\n<li>The message, as to what the email is all about, should be passed on to the readers as effectively as possible.<\/li>\n<li>Try to abide by the brand\u2019s guidelines while designing the headers. Don\u2019t introduce colors or fonts that don\u2019t go with your brand\u2019s image. If you have always reflected bold personality as part of your brand image, then try to incorporate the same in the header as well.<\/li>\n<li>Make sure the header design has enough whitespace and integrate the menu feature with the header.<\/li>\n<li>Finally, try multiple designs before you zero down on a particular header image for the email campaign you are designing.<\/li>\n<\/ul>\n<h2>Some email examples with interesting header<\/h2>\n<p>Below, we have listed a few stunning email header examples. Take a look.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"840\" height=\"1999\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example.png\" alt=\"stunning email header example\" class=\"wp-image-34438\" data-srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example.png 840w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-126x300.png 126w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-430x1024.png 430w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-768x1828.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-645x1536.png 645w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-59x140.png 59w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/stunning-email-header-example-624x1485.png 624w\" data-sizes=\"auto, (max-width: 840px) 100vw, 840px\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-luminary\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<p>The header includes the brand\u2019s name and it is clear that it is a <a href=\"https:\/\/email.uplers.com\/blog\/why-welcome-email-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcome email<\/a> and is meant for on-boarding purposes.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"893\" height=\"1883\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example.png\" alt=\"finest email header example\" class=\"wp-image-34439\" data-srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example.png 893w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-142x300.png 142w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-486x1024.png 486w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-768x1619.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-728x1536.png 728w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-66x140.png 66w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/finest-email-header-example-624x1316.png 624w\" data-sizes=\"auto, (max-width: 893px) 100vw, 893px\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/31-off-screaming-er-streaming-an-out-of-this-world-deal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<p>What makes this feature among the finest email header examples is that it highlights the central message of the email- Restream\u2019s Halloween-special deal.<\/p>\n<p>This email from Martie contains yet another fine example of an interesting email header design where the brand has chosen to incorporate its important links in it.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"680\" height=\"4212\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/interesting-email-header-design-1.png\" alt=\"Interesting email header design \" class=\"wp-image-34442\" data-srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/interesting-email-header-design-1.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/interesting-email-header-design-1-248x1536.png 248w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/interesting-email-header-design-1-624x3865.png 624w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption><a href=\"https:\/\/reallygoodemails.com\/emails\/your-weekly-smartie-saver-is-here\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<h2>#2 Designing an Email Footer<\/h2>\n<p>The footer is often ignored while designing an email. You tend to forget the footer altogether. However, it is an important email element because you certainly want people to leave your email with a good impression about you.<\/p>\n<p>The main objective of the footer is to give your email a good <em>closure<\/em>. Your subscriber could gain access to connecting with you in the future or, your subscriber could get details about where to find more information about your brand.<\/p>\n<p>The objective of the footer is to keep up with the interest that the users are showing in the brand. In case, someone does not want to keep the subscription to your emails, then the footer ought to take care of that as well.<\/p>\n<p><em>Why you need a strong footer for your email? <\/em><\/p>\n<ul>\n<li>A strong footer should give the users an alternative to communicate through different channels, other than email.<\/li>\n<li>It should let the recipient know about your physical presence and privacy policy. (not to forget, the copyright details)<\/li>\n<\/ul>\n<h2>Elements that should be present in a footer<\/h2>\n<ul>\n<li>The main purpose of the footer is to share information that can help the subscriber contact the brand. So, you need to share your address, phone number and other details in the footer.<\/li>\n<li>The footer should also let the user know about other platforms from where they can get more information about you. For instance, make sure you add your social media details as well as the link to your blog and website in the footer.<\/li>\n<li>The unsubscribe link is an important consideration for those who are designing the footer. Make sure you design it in sync with the GDPR and CAN-SPAM legislation.<\/li>\n<\/ul>\n<h2>Footer design tips that leave a better impact<\/h2>\n<p>The final impression should be as good as the first impression. So, make sure you follow these tips when designing the footer for your email.<\/p>\n<ul>\n<li>The idea is to use minimalism when designing the email footer. You don\u2019t need to include everything in the footer. Just add the basic and necessary things and keep the footer information as minimal as possible.<\/li>\n<li>The information should be represented in chronological order. You need to research and identify what resonates with your user\u2019s needs most and add it to the footer accordingly.<\/li>\n<li>Choose a background and text font that you believe matches your brand\u2019s image most. You should choose colors that reflect the email\u2019s personality.<\/li>\n<\/ul>\n<h2>Some winning email footer designs<\/h2>\n<p>This email by Atelier Cologne has the perfectly articulated footer. You will see that the entire spread is chronologically arranged. Although there is ample whitespace, it does not miss out on any important information. Also, there is a link that allows you to unsubscribe to the mail.<\/p>\n<p>Uncommon Goods\u2019 footer is animated, making sure that they are able to cast a memorable impression on their readers even as they exit the email.<\/p>\n<figure class=\"wp-block-image size-large is-resized gif_img_margin\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/uncommon-goods.jpg\" alt=\"Uncommon Goods Email footer\" width=\"657\" height=\"8092\"\/><\/figure>\n<figure class=\"wp-block-image size-full is-resized gif_img_margin\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/Uncommon-goods-email-footer.gif\" data-slb-active=\"1\" data-slb-asset=\"1450751152\" data-slb-internal=\"0\" data-slb-group=\"slb\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/Uncommon-goods-email-footer.gif\" alt=\"\" class=\"wp-image-34446\" width=\"626\" height=\"638\"\/><\/a><figcaption><a href=\"https:\/\/www.uncommongoods.com\/emails\/tjinew\/20221209New.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image source<\/a><\/figcaption><\/figure>\n<h2><strong>Wrapping It Up<\/strong><\/h2>\n<p>If you ignore the email header and footer, you might not be able to deliver a memorable subscriber experience. Make sure to use the same header and footer throughout all campaigns. The color, fonts and even the design elements should be consistent so that it helps in brand retention.<\/p>\n<p>In a nutshell, the devil is in the detail and email header or footer are no exception.<\/p>\n<div class=\"blog-social-wrapper\">\n<h5>Did you like this post? Do share it!<\/h5>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/email.uplers.com\/blog\/effective-tips-to-design-email-header-and-footer\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[This blog was originally posted on Aug 20, 2019 and has been updated to showcase new examples] When you design an email for the campaign&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Header And Footer Design Tips - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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