{"id":24676,"date":"2022-12-20T10:21:08","date_gmt":"2022-12-20T10:21:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/does-video-marketing-work-for-small-businesses\/"},"modified":"2022-12-20T10:21:08","modified_gmt":"2022-12-20T10:21:08","slug":"does-video-marketing-work-for-small-businesses","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/does-video-marketing-work-for-small-businesses\/","title":{"rendered":"Does Video Marketing Work for Small Businesses?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2022\/12\/Does-Video-Marketing-Work-for-Small-Businesses.jpg\" \/><\/p>\n<div data-id=\"2cc5faf\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<p>You\u2019re probably saying, oh sure \u2013 video looks fantastic, but is it affordable or effective for a small business? You\u2019re not alone! With tighter budgets and a greater need to spend where it\u2019s going to get results, small businesses often avoid video because they think it\u2019s just for the big dogs. After all, it\u2019s expensive and difficult, right? Well, we\u2019re here to tell you that you\u2019re wrong for all the best reasons!<\/p>\n<h3>Video marketing IS small business marketing<\/h3>\n<p>In recent years, video has become a much more accessible and budget-friendly option for small businesses, especially if you use a down-to-earth digital marketing team.<\/p>\n<p>But first, let\u2019s look at <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">the stats<\/a> that show just how successful video is:<\/p>\n<p><strong>For customers:<\/strong><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>96%<\/strong> of people have watched at least one explainer video to learn more about a product\/service<\/li>\n<li><strong>88%<\/strong> of people have been convinced to buy a product\/service after watching a brand\u2019s video<\/li>\n<li><strong>78%<\/strong> of people say they\u2019ve been convinced to buy\/download software or an app by watching a video<\/li>\n<li><strong>73%<\/strong> said they prefer to watch a short video rather than read an article, look at website text content, or view an infographic<\/li>\n<li>Sharing video content with friends and family twice as likely than other content formats<strong style=\"font-size: 16px;\">\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong>For marketers and businesses:<\/strong><\/p>\n<ul>\n<li><strong>87%<\/strong><strong> of marketers<\/strong> report that video is increasing traffic for their clients<\/li>\n<li><strong>82<\/strong><strong>%<\/strong><strong> of marketers<\/strong> say video helps ensure customers spend more time looking at the business\u2019s online content<\/li>\n<li><strong>93%<\/strong><strong> of marketers<\/strong> say video has resulted in increased brand awareness<\/li>\n<li><strong>62<\/strong><strong>%<\/strong><strong> of businesses<\/strong> say their video marketing is successful because of the engagement their videos get (shares, likes and comments)<\/li>\n<li><strong>60% of businesses <\/strong>are happy with the lead generation produced by videos<\/li>\n<\/ul>\n<p>So, as you can see, customers really love video! It\u2019s such a fun, creative, and easily digestible format \u2013 and its visual aspects promote the strongest connection with our brains. We\u2019re visual learners, so it just makes sense that the more visually engaging content is, the more of an impact it has on our memories. <\/p>\n<h3>Our best video marketing tips for small businesses<\/h3>\n<p>Of course, all content \u2013 whether text or video \u2013 must be tailored to your brand, your products\/services, and who your customers are. But all of them should be engaging and pull a viewer through the customer journey.<\/p>\n<p>Here\u2019s an example of how to match video with the journey from internet user to loyal customer:<\/p>\n<ul>\n<li><strong>Stage 1 \u2013 Awareness<\/strong><br \/>Here, you want to make them aware of your brand\u2019s existence, who you are, and what you do.<br \/><strong>Video content \u2013 Online brand ads, branded video, news about your brand<\/strong>\n\t<\/li>\n<li><strong>Stage 1 \u2013 Consideration<\/strong><br \/>At this stage, you want people to see that your brand is a match for their needs.<br \/><strong>Video content \u2013 Service videos, case studies, product videos<\/strong>\n\t<\/li>\n<li><strong>Stage 3 \u2013 Conversion<\/strong><br \/>Now is where you motivate them to make a purchase!<br \/><strong>Video content \u2013 Online product and service ads, promotions and specials, product how-to videos<\/strong>\n\t<\/li>\n<li><strong>Stage 4 \u2013 Loyalty<\/strong><br \/>You want customers to keep coming back for more.<br \/><strong>Video content \u2013 Thank you videos, rewards videos, testimonials, incentive programs<\/strong>\n\t<\/li>\n<li><strong>Stage 4 \u2013 Advocacy<\/strong><br \/>This is where your customers start promoting you to their network<br \/><strong>Video content \u2013 Referral programs and discounts, product and service reviews, new initiatives<\/strong>\n\t<\/li>\n<\/ul>\n<h3>Digital marketing \u2013 Levelling the playing field for small businesses<\/h3>\n<p>Want to build brand awareness and drive engagement and sales online?\u00a0<a href=\"https:\/\/digitalfreak.com.au\/services.html\">Our digital marketing team<\/a>\u00a0will help you position your brand, build an active and trust-based relationship with your customers, and create and manage all your online content, from video marketing to social media marketing, SEO, and more.\u00a0<a href=\"https:\/\/digitalfreak.com.au\/contact.html\">Contact us today<\/a>\u00a0for expert social media marketing and branding strategies that are affordable \u2013 and make all the right connections.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/digitalfreak.com.au\/does-video-marketing-work-for-small-businesses\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re probably saying, oh sure \u2013 video looks fantastic, but is it affordable or effective for a small business? You\u2019re not alone! With tighter budgets&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Video Marketing Work for Small Businesses? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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