{"id":24666,"date":"2022-12-20T09:49:49","date_gmt":"2022-12-20T09:49:49","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/2023-email-marketing-trends-predictions-from-20-experts\/"},"modified":"2022-12-20T09:49:49","modified_gmt":"2022-12-20T09:49:49","slug":"2023-email-marketing-trends-predictions-from-20-experts","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/20\/2023-email-marketing-trends-predictions-from-20-experts\/","title":{"rendered":"2023 Email Marketing Trends: Predictions from 20 Experts"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

By Kelsey Johnson<\/a> December 19, 2022<\/span><\/h4>\n

\n

Learn the 11 email marketing trends experts believe are going to be big in 2023.<\/p>\n

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email.<\/p>\n

We\u2019re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023.\u00a0<\/p>\n

Here are the email marketing trends and technologies they think will matter most:\u00a0<\/p>\n

What<\/strong>: Creators have already been moving their audiences to email in 2022 to contend with a fear of temporary social media bans and the drive to build closer connections. But 2023 could very well mark the switch from forward-thinking people to most creators asking their audiences to connect via email \u2014 and even an audience understanding of the need to do so.<\/p>\n

Why<\/strong>: The end of 2022 marked obvious turmoil with Twitter<\/a>, but also questions about a U.S. legal ban on TikTok<\/a> and a decline (or change) in Instagram\u2019s algorithm and popularity<\/a>. All this is resulting in insecurity from those who depend on social media for their marketing or livelihood.<\/p>\n

\u201cMarketers will wake up from their dream of social being their main channel in 2023,\u201d says Mor Mester, Head of Content Marketing at EmailVendorSelection. \u201cThey\u2019ll realize that email and SMS marketing together delivers much better results.\u201d<\/p>\n

What to do<\/strong>: If you depend on social media marketing, work to convert your social media followers into email subscribers<\/a>. This can include creating lead magnets and incentivizing your followers to opt in to your email list. Test out ways to connect with your social audience on different channels.<\/p>\n

\n

\u201c2023 is the year when creators need to choose a partner who does email as their thing, not as an add-on.\u201d<\/p>\n

Chris Vasquez, Chief Product Officer at AWeber<\/cite><\/p><\/blockquote>\n

And be cognizant of the tools you choose for your email marketing.<\/p>\n

\u201cIt\u2019s time to stop trusting social media companies with your newsletter,\u201d says AWeber head of product Chris Vasquez. \u201cWith Twitter shutting down Revue and Facebook shuttering Bulletin, 2023 is the year when creators need to choose a partner who does email as their thing, not as an add on.\u201d<\/p>\n

More businesses will implement BIMI and DMARC for email authentication and brand authority<\/h2>\n

What<\/strong>: Brand Indicators for Message Identification (BIMI) is a new set of verification for your emails alongside SPF, DKIM, and DMARC. When you have BIMI enabled, a brand logo will appear in the inbox next to your message.<\/p>\n

Here\u2019s what AWeber\u2019s BIMI logo looks like in an inbox:<\/p>\n

\"AWeber