{"id":24564,"date":"2022-12-19T22:24:05","date_gmt":"2022-12-19T22:24:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/19\/seven-essential-types-of-b2b-marketing-data-for-powerful-lead-generation\/"},"modified":"2022-12-19T22:24:05","modified_gmt":"2022-12-19T22:24:05","slug":"seven-essential-types-of-b2b-marketing-data-for-powerful-lead-generation","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/19\/seven-essential-types-of-b2b-marketing-data-for-powerful-lead-generation\/","title":{"rendered":"Seven Essential Types of B2B Marketing Data for Powerful Lead Generation"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"read-time\">\n<p>Want to remain competitive in the ever-evolving B2B marketing landscape? You need data. With the right data, you can get to know your buyers inside-out, helping you to generate appropriate, timely messaging.<\/p>\n<p>The result? A higher volume of quality, high-intent leads.<\/p>\n<p>With so many data types available, it can be overwhelming to know where to begin. However, by using a blend of the following seven types of B2B data, you can be sure to develop an effective, data-driven marketing strategy.<\/p>\n<h2 id=\"h-1-demographic-data\">1. Demographic Data<\/h2>\n<p>Feeling overwhelmed with the vast array of B2B marketing data? Start with demographics. Demographic data helps you understand the common characteristics of the people who buy your products. Because although we often reduce them to \u201cbuyers\u201d or \u201cleads,\u201d at the end of the day, it\u2019s <em>people <\/em>making decisions about whether to purchase your products. Therefore, it\u2019s essential to know who they are in order to target them effectively. Gather data such as:<\/p>\n<ul>\n<li>Age or generational group (i.e., Gen X, Millennial, Gen Z)<\/li>\n<li>Gender identity<\/li>\n<li>Education level<\/li>\n<li>Job title<\/li>\n<li>Geographic location<\/li>\n<\/ul>\n<p>By analyzing demographic data, you can begin to build a picture of the types of individuals that make up your target audience, using this information to form the basis of your <a href=\"https:\/\/demandscience.com\/resources\/blog\/b2b-buyer-personas\/\">buyer persona<\/a>.<\/p>\n<h2 id=\"h-2-firmographic-data\">2. Firmographic Data<\/h2>\n<p>In the same way that demographic data helps you identify individual customers, <a href=\"https:\/\/demandscience.com\/resources\/blog\/firmographic-data\/\">firmographic data<\/a> helps you identify companies. To create an accurate firmographic data profile, look for data including:<\/p>\n<ul>\n<li>Industry<\/li>\n<li>Company size<\/li>\n<li>Number of employees<\/li>\n<li>Geographic location<\/li>\n<li>Annual revenue<\/li>\n<\/ul>\n<p>Company profiles on LinkedIn are a great place to start uncovering this b2b marketing data, but to dial up your firmographic intel, seek a dedicated <a href=\"https:\/\/demandscience.com\/data\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">B2B data provider<\/a>. Using firmographic data, you can categorize organizations, create different market segments, and identify high-value potential customers.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-1024x536.jpg\" alt=\"Enrich your buyer personas with B2B marketing data to craft stronger, more relevant messaging.\" class=\"wp-image-26194\" width=\"768\" height=\"402\" data-srcset=\"https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-1024x536.jpg 1024w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-300x157.jpg 300w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-768x402.jpg 768w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-100x52.jpg 100w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-180x94.jpg 180w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data-325x170.jpg 325w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-1_7-types-of-essential-b2b-marketing-data.jpg 1200w\" data-sizes=\"auto, (max-width: 768px) 100vw, 768px\"\/><figcaption class=\"wp-element-caption\">Enrich your buyer personas with B2B marketing data to craft stronger, more relevant messaging.<\/figcaption><\/figure>\n<h2 id=\"h-3-technographic-data\">3. Technographic Data<\/h2>\n<p>Demographic and firmographic data provide you with a sturdy foundation to execute a basic campaign. But if you\u2019re looking for razor-sharp targeting and personalized messaging, you need to enrich your customer profile with additional data points.<\/p>\n<p>Technographic data is one such data type. Technographic data provides details on the hardware and software a company uses to run their organization. Knowing a company\u2019s existing tech stack helps you determine if your product or service is a good fit, either as a replacement to existing tech, or a complementary addition.<\/p>\n<p>Use this knowledge to craft personalized content to target your customer with. For example, for a customer using a competitor\u2019s product, emphasize how you can solve common pain points with that specific software\/service. Our tip? Leverage sites like G2 and Capterra to check out your competitors\u2019 low scoring reviews. What are the common themes? Use your findings to fuel your messaging.<\/p>\n<h2 id=\"h-4-chronographic-data\">4. Chronographic Data<\/h2>\n<p>Keeping a pulse on a prospect\u2019s chronographic data is a powerful weapon in a data-driven marketing strategy. Chronographic data includes events or organizational changes that can trigger new sales and marketing opportunities. For example: a significant new hire, a shift in purchasing power, a new acquisition, product launches, or a company IPO.<\/p>\n<p>Analyze these chronographic data points to predict when a prospect is most likely to make a purchase and target them at the most opportune moment.<\/p>\n<h2 id=\"h-5-quantitative-data\">5. Quantitative Data<\/h2>\n<p>Simply put, quantitative data encompasses all quantifiable data points. Numbers, essentially. This type of data is useful across many B2B business functions, but some use cases for lead gen specifically include:<\/p>\n<ul>\n<li>Creating future sales forecasts to determine the number of leads to generate in any one period to meet company goals<\/li>\n<li>Analyzing a prospect\u2019s sales figures to identify if they are a good fit for your business<\/li>\n<li>Monitoring lead gen campaign performance metrics to spot trends, successes, or areas for improvement<\/li>\n<\/ul>\n<p>Without quantitative b2b marketing data, it would be impossible to review past performance, set goals, or predict future outcomes.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-1024x536.jpg\" alt=\"Using multiple types of B2B data helps to build a more well-rounded picture of the individuals and companies buying your products.\" class=\"wp-image-26195\" width=\"768\" height=\"402\" data-srcset=\"https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-1024x536.jpg 1024w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-300x157.jpg 300w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-768x402.jpg 768w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-100x52.jpg 100w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-180x94.jpg 180w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data-325x170.jpg 325w, https:\/\/demandscience.com\/wp-content\/uploads\/2022\/12\/image-2_7-types-of-essential-b2b-marketing-data.jpg 1200w\" data-sizes=\"auto, (max-width: 768px) 100vw, 768px\"\/><figcaption class=\"wp-element-caption\">Using multiple types of B2B data helps to build a more well-rounded picture of the individuals and companies buying your products.<\/figcaption><\/figure>\n<h2 id=\"h-6-qualitative-data\">6. Qualitative Data<\/h2>\n<p>If quantitative data can be defined as \u201cnumbers,\u201d then think of qualitative as \u201cwords.\u201d The perfect accompaniment to qualitative data, quantitative data is useful to add more subjective context, opinion, and experience. If quantitative data identifies a \u201cwhat,\u201d qualitative data can help you find the \u201cwhy.\u201d<\/p>\n<p>This gives you a complete picture of customer behavior, identifying the reasons behind their business decisions and company performance metrics. Say you\u2019re a B2B SaaS company offering cloud-based security for remote workforces, and you become aware that a prospect has parted ways with their existing security provider. Although this identifies a potential opportunity, the \u201cwhy\u201d behind the decision can make your next move much more powerful. For example, if you discover that the customer in question let their previous provider go as they felt they couldn\u2019t meet the needs of a remote-only workforce, this becomes a much more compelling opportunity.<\/p>\n<h2 id=\"h-7-intent-data\">7. Intent Data<\/h2>\n<p>Last but certainly not least: B2B intent data. Intent data indicates a prospect\u2019s interest level in a particular product or service online. It encompasses online actions such as web searches, visited pages, content downloads, and social media activity to name a few.<\/p>\n<p>By processing and analyzing intent data, you can anticipate the behavior of potential customers to target them more effectively. Wondering where to source this predictive intel? A dedicated <a href=\"https:\/\/demandscience.com\/data\/intent-data\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">intent data provider<\/a> is your best bet.<\/p>\n<h2 id=\"h-create-a-high-conversion-customer-journey-with-b2b-marketing-data\">Create a High-Conversion Customer Journey with B2B Marketing Data<\/h2>\n<p>Attracting quality leads is the B2B marketers\u2019 <a href=\"https:\/\/www.semrush.com\/state-of-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">biggest challenge<\/a>, but by building a <a href=\"https:\/\/demandscience.com\/resources\/blog\/marketing-needs-data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data-driven marketing strategy<\/a> powered by these seven B2B data types, your team can gather more leads, secure more sales, and convert more opportunities.<\/p>\n<p>Check out our on-demand webinar, \u201c<a href=\"https:\/\/demandscience.com\/resources\/take-a-guided-tour-of-the-b2b-tech-buyer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A Guided Tour of the B2B T<\/a><a href=\"https:\/\/demandscience.com\/resources\/take-a-guided-tour-of-the-b2b-tech-buyer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">ech Buyer\u2019s Journey<\/a>,\u201d to find out more about the B2B tech buyer\u2019s customer journey and how you can create strategies to connect more effectively with your customers.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/demandscience.com\/resources\/blog\/b2b-marketing-data-for-lead-generation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to remain competitive in the ever-evolving B2B marketing landscape? You need data. With the right data, you can get to know your buyers inside-out,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seven Essential Types of B2B Marketing Data for Powerful Lead Generation - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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