{"id":24485,"date":"2022-12-19T18:01:21","date_gmt":"2022-12-19T18:01:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/19\/year-in-review-how-litmus-helps-marketers-do-more-with-less\/"},"modified":"2022-12-19T18:01:21","modified_gmt":"2022-12-19T18:01:21","slug":"year-in-review-how-litmus-helps-marketers-do-more-with-less","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/19\/year-in-review-how-litmus-helps-marketers-do-more-with-less\/","title":{"rendered":"Year in Review: How Litmus Helps Marketers Do More With Less"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Build better emails, faster \u26a1<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot to keep track of when it comes to email, especially when over <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/2021-state-of-email-report.pdf\" target=\"_blank\"><span style=\"font-weight: 400;\">65% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> create at least two versions of an email on average. With the introduction of <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/464-using-esp-merge-tags-in-builder\"><span style=\"font-weight: 400;\">merge tags<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/97-integrate-litmus-with-your-esp\"><span style=\"font-weight: 400;\">ESP Sync enhancements<\/span><\/a><span style=\"font-weight: 400;\"> in Litmus Builder, you can build better emails, faster.<\/span><\/p>\n<h3 id=\"merge-tags\"><span style=\"font-weight: 400;\">Merge tags in Litmus Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E<\/span><span style=\"font-weight: 400;\">asily build and preview ESP merge tags to create more personalized emails, faster <\/span><span style=\"font-weight: 400;\">directly in Litmus Builder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With merge tags, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the hassle of jumping between tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert merge tags from multiple ESPs, all in one place<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your own custom tags<\/span><\/li>\n<\/ul>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/merge-tag-personalization.jpg.webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20767'%3E%3C\/svg%3E\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Merge tags in Litmus Builder\" width=\"1200\" height=\"767\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/merge-tag-personalization.jpg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/merge-tag-personalization.jpg.webp\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/merge-tag-personalization.jpg\" alt=\"Merge tags in Litmus Builder\" width=\"1200\" height=\"767\"\/>\n<\/picture>\n<\/noscript><figcaption class=\"wp-caption-text\">Merge tags in Litmus Builder<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: This feature is available exclusively for Litmus Enterprise plans.<\/span><\/i><\/p>\n<h3 id=\"esp-sync\"><span style=\"font-weight: 400;\">ESP Sync enhancements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ESP Sync, but better! We\u2019ve made several enhancements to ESP Sync in Litmus Builder, making it easier to stay organized as you sync emails from Builder to your ESP. This includes:<\/span><\/p>\n<ul>\n<li><strong>Location selection<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> As you build emails, choose which folders to sync your emails to. This feature is available for SFMC, Marketo, Eloqua, Hubspot, and Mailchimp.<\/span><\/li>\n<li><strong>ESP connection nicknames<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Label each of your ESP connections so it\u2019s easier to distinguish between them.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: ESP Sync is available for HubSpot and Mailchimp users on\u00a0 Litmus Plus and Litmus Enterprise plans. ESP Sync is available for Salesforce Marketing Cloud, Marketo, and Eloqua exclusively on our Litmus Enterprise plans.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Email testing, your way ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-often-do-email-apps-change-more-often-than-you-might-think\/\" target=\"_blank\"><span style=\"font-weight: 400;\">email clients update every 1.2 days on average<\/span><\/a><span style=\"font-weight: 400;\">? That\u2019s <\/span><i><span style=\"font-weight: 400;\">a lot<\/span><\/i><span style=\"font-weight: 400;\"> to keep up with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know how important it is to keep your email testing and QA process efficient and effective. Here\u2019s what we added this year to help you do just that.<\/span><\/p>\n<h3 id=\"email-testing-profiles\"><span style=\"font-weight: 400;\">Email Testing Profiles<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Test the way you want with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/591-email-testing-profiles\"><span style=\"font-weight: 400;\">Email Testing Profiles<\/span><\/a><span style=\"font-weight: 400;\">. Create custom lists of email clients and devices that are relevant to your business and workflow\u2014and label them in a way that makes sense to your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>Want to focus on <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">? Create a Dark Mode testing profile. Need to fix a bug in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-rendering-differences-in-microsoft-outlook-clients\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Outlook email clients<\/span><\/a><span style=\"font-weight: 400;\">? Create a testing profile with only Outlook clients. The options are endless!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some more ideas to jog your imagination:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>The VIPs<\/strong><span style=\"font-weight: 400;\">: Email clients and devices your specific audience uses the most<\/span><\/li>\n<li aria-level=\"1\"><strong>Troublemakers<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Email clients that frequently pose design challenges<\/span><\/li>\n<li aria-level=\"1\"><strong>The Nocturnal ones<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Dark Mode email clients<\/span><\/li>\n<li aria-level=\"1\"><strong>Byte-sized<\/strong><span style=\"font-weight: 400;\">: Mobile devices only to test all your mobile-specific needs<\/span><\/li>\n<\/ul>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ClOh4-UOr4f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"\/>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: This feature is available exclusively for Litmus Plus and Litmus Enterprise plans.<\/span><\/i><\/p>\n<h3 id=\"new-email-clients\"><span style=\"font-weight: 400;\">6 new email clients to test in<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Emails that arrive broken are often deleted in a matter of seconds, leading to unsubscribes and a poor subscriber experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know how important it is to have the ability to test in the newest clients and devices to ensure your designs come across right. Throughout the year, we added new email client support for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Windows 10 Mail Dark<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhone 14<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhone 14 Dark Mode<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhone 14 Pro Max<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhone 14 Pro Max Dark Mode<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">More powerful, actionable insights ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important to not only have easy access to subscriber behavior insight but also reliable metrics. Our 2022 features aimed to provide actionable insights to better empower marketers with data.<\/span><\/p>\n<h3 id=\"email-performance-indicators\"><span style=\"font-weight: 400;\">Email Performance Indicators<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/\" target=\"_blank\"><span style=\"font-weight: 400;\">ESPs<\/span><\/a><span style=\"font-weight: 400;\"> display baseline metrics (like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\/\" target=\"_blank\"><span style=\"font-weight: 400;\">click-through rate and unsubscribe rate<\/span><\/a><span style=\"font-weight: 400;\">), they don\u2019t provide contextual guidance.<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/453-email-performance-indicators-overview\"><span style=\"font-weight: 400;\">Email Performance Indicators<\/span><\/a><span style=\"font-weight: 400;\"> in your Litmus\u2019 Integrated Insights Report provide powerful, actionable insights at a glance\u2014making it easy for you to quickly glean actionable insights.\u00a0<\/span><\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"Visual badges in Email Performance Indicators\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/manual\/email-performance-indicators.gif\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/manual\/email-performance-indicators.gif\" alt=\"Visual badges in Email Performance Indicators\" width=\"800\" height=\"450\"\/><\/noscript><figcaption class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Visual badges in Email Performance Indicators<\/span><\/i><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Visual badges automatically surface emails that are performing well (or not), and highlight specific details on why. Click each badge for suggested follow-up actions so you can optimize segmentation, list hygiene, and design and development\u2014without the guesswork.<\/span><\/p>\n<h3 id=\"analyze\"><span style=\"font-weight: 400;\">New Analyze Dashboard<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We redesigned the Litmus Analyze tab to give you more data at your fingertips. The single dashboard view shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key insights from your Integrated Insights Report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average subscriber engagement metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your most engaging email content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy navigation to detailed reports<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_43807\" aria-describedby=\"caption-attachment-43807\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-43807\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg.webp 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-700x733.jpg.webp 700w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%201257'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"New dashboard experience Litmus Analyze tab for Litmus Enterprise Plans\" width=\"1200\" height=\"1257\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-286x300.jpg 286w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-978x1024.jpg 978w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-768x804.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-545x570.jpg 545w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-700x733.jpg 700w\" data-lazy-data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"size-full wp-image-43807\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg.webp 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-700x733.jpg.webp 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg\" alt=\"New dashboard experience Litmus Analyze tab for Litmus Enterprise Plans\" width=\"1200\" height=\"1257\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-286x300.jpg 286w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-978x1024.jpg 978w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-768x804.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-545x570.jpg 545w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/Analyze-page_ENT_both-700x733.jpg 700w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-43807\" class=\"wp-caption-text\">Litmus Analyze tab for Litmus Enterprise Plans<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: Litmus Email Analytics is available on Litmus Plus and Litmus Enterprise plans.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Integrations ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a new email service provider or a new addition to your marketing tech stack, Litmus has grown its integrations game to help you work smarter across your email workflow.<\/span><\/p>\n<h3 id=\"klaviyo\"><span style=\"font-weight: 400;\">Litmus Extension for Klaviyo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Give your email production and testing workflow a speed boost as you build in Klaviyo with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/134-litmus-extension\"><span style=\"font-weight: 400;\">Litmus Extension<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>Use Litmus Extension in Google\u2019s Chrome browser to preview emails across 100+ email clients and devices and perform other critical pre-send checks\u2014without switching between tools.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: This feature is available exclusively for Litmus Plus and Litmus Enterprise plans.<\/span><\/i><\/p>\n<h3 id=\"integrations\"><span style=\"font-weight: 400;\">Integrations Marketplace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We created a one-stop shop for all our integrations\u2014aka, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/463-integrations\"><span style=\"font-weight: 400;\">Litmus Integrations Marketplace<\/span><\/a><span style=\"font-weight: 400;\">. Quickly browse and learn more about the various platform and productivity integrations available in your account.<\/span><\/p>\n<figure id=\"attachment_49630\" aria-describedby=\"caption-attachment-49630\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-49630\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg.webp 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-700x551.jpg.webp 700w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201200%20945'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"screenshot of new Litmus Integrations Marketplace\" width=\"1200\" height=\"945\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-300x236.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-1024x806.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-768x605.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-700x551.jpg 700w\" data-lazy-data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"size-full wp-image-49630\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg.webp 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-700x551.jpg.webp 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg\" alt=\"screenshot of new Litmus Integrations Marketplace\" width=\"1200\" height=\"945\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace.jpg 1200w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-300x236.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-1024x806.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-768x605.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Litmus-Integrations-Marketplace-700x551.jpg 700w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-49630\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Litmus Integrations Marketplace<\/span><\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: This feature is available for Litmus Basic, Litmus Plus, and Litmus Enterprise plans.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">More innovative personalization ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers expect engaging, personalized, email experiences. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/smarterhq.com\/blog\/personalization-statistics-roundup\"><span style=\"font-weight: 400;\">71% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> feel frustrated with impersonal experiences, yet <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/state-of-marketing\/\"><span style=\"font-weight: 400;\">72% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> say meeting customer expectations is more difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email\/\" target=\"_blank\"><span style=\"font-weight: 400;\">50% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> told us personalization is a priority for them\u2014but keeping up with subscriber expectations is tough. Here are our advancements in personalization over the past year.<\/span><\/p>\n<h3 id=\"litmus-personalize\"><span style=\"font-weight: 400;\">Litmus Personalize, powered by Kickdynamic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Litmus Personalize, powered by Kickdynamic, Litmus now provides the industry\u2019s most comprehensive <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\"><span style=\"font-weight: 400;\">email personalization<\/span><\/a><span style=\"font-weight: 400;\">, optimization, and insights platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Litmus Personalize solution empowers marketers to automate and scale the creation of personalized individual email experiences that drive results. This includes:<\/span><\/p>\n<ul>\n<li><strong>Live email content<\/strong><span style=\"font-weight: 400;\"> such as polling, countdown timers, geolocation targeting, and weather<\/span><\/li>\n<li aria-level=\"1\"><strong>Content automation<\/strong><span style=\"font-weight: 400;\"> that pulls the latest data from your CRM, product feeds, and more<\/span><\/li>\n<li aria-level=\"1\"><strong>Predictive Recommendations<\/strong> <span style=\"font-weight: 400;\">seamlessly track on-site activity and subscriber behavior then use that data to recommend personalized products<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_43804\" aria-describedby=\"caption-attachment-43804\" style=\"width: 1051px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-43804\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png.webp 1051w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-700x434.png.webp 700w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201051%20651'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1051px) 100vw, 1051px\"\/><img loading=\"lazy\" decoding=\"async\" alt=\"Illustration of Predictive Recommendations in Litmus\" width=\"1051\" height=\"651\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png 1051w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-300x186.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-1024x634.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-768x476.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-700x434.png 700w\" data-lazy-data-sizes=\"(max-width: 1051px) 100vw, 1051px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"size-full wp-image-43804\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png.webp 1051w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-700x434.png.webp 700w\" sizes=\"(max-width: 1051px) 100vw, 1051px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png\" alt=\"Illustration of Predictive Recommendations in Litmus\" width=\"1051\" height=\"651\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x.png 1051w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-300x186.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-1024x634.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-768x476.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/litmus-personalize-predictive-recommendations@2x-700x434.png 700w\" data-sizes=\"auto, (max-width: 1051px) 100vw, 1051px\"\/>\n<\/picture>\n<\/noscript><figcaption id=\"caption-attachment-43804\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Predictive Recommendations in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Harness the power of AI-driven recommendations and yield powerful results that boost customer loyalty and drive revenue with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Friendly heads-up: This feature is sold separately from core Litmus plans.<\/span><\/i><\/p>\n<h3 id=\"explore-gallery\"><span style=\"font-weight: 400;\">Explore Gallery in Litmus Personalize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Explore a whole world of personalization\u2014right at your fingertips. We added a new email inspiration gallery to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> to help you find the perfect personalization tactic for your next email.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><br \/>Friendly heads-up: This feature is sold separately from core Litmus plans.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Make every send count<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Start the year strong: Up-level your email strategy and optimize your subscriber\u2019s experiences with advanced personalization using our new capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re already a customer on a Litmus Enterprise plan, <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/home\" target=\"_blank\"><span style=\"font-weight: 400;\">see what\u2019s new in your account<\/span><\/a><span style=\"font-weight: 400;\">. Otherwise, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/enterprise\/#enterprise-request\" target=\"_blank\"><span style=\"font-weight: 400;\">get in touch with us<\/span><\/a><span style=\"font-weight: 400;\"> to see how you can get access to all of the latest Litmus features.<\/span><\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.litmus.com\/blog\/product-year-in-review\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Build better emails, faster \u26a1 There\u2019s a lot to keep track of when it comes to email, especially when over 65% of marketers create&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-24485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Year in Review: How Litmus Helps Marketers Do More With Less - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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