{"id":2447,"date":"2022-01-16T18:24:05","date_gmt":"2022-01-16T18:24:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/16\/apple-ar-headset-could-cost-consumers-over-2000\/"},"modified":"2022-01-16T18:24:05","modified_gmt":"2022-01-16T18:24:05","slug":"apple-ar-headset-could-cost-consumers-over-2000","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/16\/apple-ar-headset-could-cost-consumers-over-2000\/","title":{"rendered":"Apple AR headset could cost consumers over $2,000"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n


\n
\n AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
\n <\/em> \n <\/p>\n<\/div>\n

\n

Apple’s long-rumored mixed-reality headset could cost consumers over $2,000 when it eventually ships, with a report claiming the expensive development and components justifies the potential price. <\/p>\n

\n

The lengthly development process of the Apple VR<\/a> headset has resulted in a long wait for its release, with a possibility of a launch in late 2022 or delayed into 2023<\/a>. While it is anticipated to be a premium device, with pricing rumors between $1,000<\/a> and $3,000<\/a>, Apple may be planning to go closer to the middle of that range. <\/p>\n<\/div>\n

\n

Apple has internally discussed price points for the headset “above $2,000,” according to Bloomberg’s<\/em> Mark Gurman in his “Power On” newsletter. Though Apple usually does charge a premium for its hardware over its rivals, the company is apparently doing so because of “some of its internal technologies.” <\/p>\n<\/div>\n

\n

Gurman recounts some of the rumors about the headset so far, including its use of two processors<\/a> on par with the M1 Pro, the use of 8K-resolution display panels<\/a>, prescription lens options, and “advanced audio technology.” <\/p>\n<\/div>\n

\n

The costs of these elements, as well as the seven years of internal development expenses, are thought to justify the high price tag. <\/p>\n<\/div>\n

\n

The chip is thought to be like the M1 Pro due to the need for advanced graphics, with the M1 using an eight-core GPU while the Pro is equipped with 14 or 16 GPU cores. <\/p>\n<\/div>\n

\n

As for the focus of the headset, Gurman believes Apple will aim at gaming, with it to be positioned as a “dream for game developers.” For media consumption, Apple could potentially work with media partners to create content viewable from a VR device. <\/p>\n<\/div>\n

\n

Communications will also be a strong hook for the headset, with expectations of Animojis and a “VR FaceTime-like experience.” <\/p>\n<\/div>\n

\n

As for what to call it, Gurman reckons it could be called the “Apple Vision,” with “Apple Reality,” “Apple Sight\/iSight,” “Apple Lens,” and “Apple Googles” also in the running. <\/p>\n<\/div>\n<\/div>\n