{"id":2427,"date":"2022-01-16T17:54:06","date_gmt":"2022-01-16T17:54:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/16\/are-local-citations-nap-a-google-ranking-factor\/"},"modified":"2022-01-16T17:54:06","modified_gmt":"2022-01-16T17:54:06","slug":"are-local-citations-nap-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/16\/are-local-citations-nap-a-google-ranking-factor\/","title":{"rendered":"Are Local Citations (NAP) A Google Ranking Factor?"},"content":{"rendered":"

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In local SEO, a citation is a mention of key business information \u2013 your name, address, and phone number (NAP) \u2013 anywhere else on the web.<\/p>\n

Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites.<\/p>\n

Clearly, these are an important part of a searcher\u2019s experience; NAP info is how a local consumer will find their way to your store or give you a call.<\/p>\n

But do citations help you rank higher in Google Search results?<\/p>\n

The Claim: Local Citations As A Ranking Factor<\/h2>\n

Some citations allow only for the location\u2019s name, address, and phone number.<\/p>\n

However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform.<\/p>\n

The idea here is that each of these optimizations will help you rank higher in local search results:<\/p>\n