{"id":24094,"date":"2022-12-16T20:24:57","date_gmt":"2022-12-16T20:24:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/fred-sirieix-and-emma-willis-front-tui-branded-entertainment-show\/"},"modified":"2022-12-16T20:24:57","modified_gmt":"2022-12-16T20:24:57","slug":"fred-sirieix-and-emma-willis-front-tui-branded-entertainment-show","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/fred-sirieix-and-emma-willis-front-tui-branded-entertainment-show\/","title":{"rendered":"Fred Sirieix And Emma Willis Front TUI Branded Entertainment Show"},"content":{"rendered":"

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TUI enters the branded entertainment space with a seven-part cooking competition show on Amazon. <\/strong><\/p>\n

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The World Cook drops on Amazon on December 17 \/ TUI<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

UK travel company TUI has dipped its toes in long-form branded entertainment with a cooking competition series hosted by Fred Sirieix and Emma Willis. <\/p>\n

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The World Cook’s seven episodes drop on Saturday December 17 on Amazon Prime, Twitch and FreeVee. <\/p>\n

Electric Robin, part of the Banijay Group, produced the show for TUI, the company is also behind the branded content series Beer Masters also on Amazon. The wider Banijay Group has also made Channel 4’s Changing Rooms reboot with Dulux and the Pimp My Ride revival with eBay<\/a>.<\/p>\n

MediaCom sourced the format from Electric Robin and brokered a deal with Amazon Ads for the series to be made available on Amazon platforms and supported by display placements.<\/p>\n

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