{"id":24038,"date":"2022-12-16T17:16:29","date_gmt":"2022-12-16T17:16:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/4-key-building-blocks-to-success\/"},"modified":"2022-12-16T17:16:29","modified_gmt":"2022-12-16T17:16:29","slug":"4-key-building-blocks-to-success","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/4-key-building-blocks-to-success\/","title":{"rendered":"4 key building blocks to success"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember \u2014 but to predict \u2014 their preferences, interests, likes and dislikes.\u00a0<\/p>\n

The omnichannel struggle is very painful to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally.<\/p>\n

Marketing professionals now wear many hats. We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner\u2019s 2022 CMO Spend Survey<\/a> found.\u00a0<\/p>\n

While marketing\u2019s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabilities to deliver their strategy. Part of that is because of the tech budget, or rather its constraints. A lack of resources \u2014 human, financial and time \u2014 poses challenges.<\/p>\n

But managing all the cross-channel, interconnected moving parts can be overwhelming, particularly when working on many channels and trying to analyze all those disparate technologies.\u00a0<\/p>\n

How do you orchestrate ecommerce, campaign management, digital asset management<\/a> (DAM), customer relationship management<\/a> (CRM), customer data platforms<\/a> (CDP) and personalization<\/a> tools?<\/p>\n

This is where a unified system \u2014 a\u00a0 digital experience platform<\/a> (DXP) \u2014 can help make your marketing ops more efficient and effective. It does so much for you, not only saving you time and money but optimizing your marketing operations in the process.<\/p>\n

What is a DXP?<\/h2>\n

Today\u2019s customers expect seamless experiences <\/strong>as the baseline \u2014 so a DXP might sound very appealing. In a nutshell, a DXP promises an integrated way to manage all your tools and technologies in one place, from rich content to customer relationships to marketing automation and even internal workflows.\u00a0<\/p>\n

With so many tools, metrics and systems to keep track of to successfully deliver great customer experiences, a system that brings everything together might sound too good to be true.\u00a0<\/p>\n

But if you are ready and set up to use a DXP properly, it can be an incredibly powerful tool for:<\/p>\n