{"id":23987,"date":"2022-12-16T13:05:48","date_gmt":"2022-12-16T13:05:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/the-good-the-bad-the-jurys-still-out\/"},"modified":"2022-12-16T13:05:48","modified_gmt":"2022-12-16T13:05:48","slug":"the-good-the-bad-the-jurys-still-out","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/the-good-the-bad-the-jurys-still-out\/","title":{"rendered":"The good, the bad, the jury\u2019s still out"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google\u2019s <a href=\"https:\/\/support.google.com\/google-ads\/announcements\/9048695\" target=\"_blank\" rel=\"noreferrer noopener\">announcement page<\/a> is a helpful and relatively objective compendium.)<\/p>\n<p>This article will break down:\u00a0<\/p>\n<ul>\n<li>The major moves from the past 12 months.<\/li>\n<li>How they impact paid search marketers.<\/li>\n<li>What they mean for the future of Google Ads.<\/li>\n<\/ul>\n<h2 id=\"h-a-quick-recap-of-major-announcements\">A quick recap of major announcements<\/h2>\n<p>The change that got the most attention (for good reason, which I\u2019ll explain briefly) was <a href=\"https:\/\/searchengineland.com\/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153\">Google sunsetting Expanded Text Ads<\/a>. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August 2021 and took effect in July 2022.<\/p>\n<p>Other big updates included a big push toward <a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-set-up-386684\">Performance Max<\/a>. Released to all advertisers in November 2021, it has taken over most ecommerce accounts with Google\u2019s heavy-handed push away from Smart Shopping.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"171\" alt=\"About Smart Shopping campaigns\" class=\"wp-image-390324\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-800x171.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-600x128.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-200x43.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-768x164.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-150x32.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping.png 936w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-800x171.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"171\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-800x171.png\" alt=\"About Smart Shopping campaigns\" class=\"wp-image-390324\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-800x171.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-600x128.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-200x43.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-768x164.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping-150x32.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/SmartShopping.png 936w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>A similar trend with RSAs, Performance Max encourages marketers to advertise across YouTube, Display, Gmail, and Maps aside from search and signifies less control for advertisers as bidding and ad placements are automated.\u00a0<\/p>\n<p>It also means expert advertisers have fewer ways to give their campaigns an advantage over those run by beginners. (Lowering the barrier of entry seemed to be a big theme for Google in 2022.)\u00a0<\/p>\n<p>On the brighter side, Google released useful reporting upgrades with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3073556?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Custom Columns<\/a>. They introduced nuance and flexibility within the Google Ads UI and took the burden of off-UI reporting workarounds from advertisers.<\/p>\n<p>The last significant shift was the rise of image extensions (now called \u201cassets\u201d), which Google released to desktop en masse at the end of 2021. Currently, image assets include a \u201cdynamic\u201d option that automatically uses the most relevant image from the ad\u2019s destination landing page.<\/p>\n<p>This change shows Google\u2019s directional push toward a more interactive SERP which they highlighted at <a href=\"https:\/\/searchon.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search On 22\u200b<\/a>.\u00a0<\/p>\n<p>While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven\u2019t witnessed much of a performance difference in my client accounts in regard to conversion.<\/p>\n<p>Advertisers can control images by adding them at the ad group or campaign level. If you only add one, Google will only serve that one. As with any other asset, there\u2019s no guarantee it\u2019ll show every time.\u00a0<\/p>\n<p>I recommend turning off the \u201cdynamic\u201d option unless you fully trust Google to pick the most appropriate image from a multi-image landing page.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h2 id=\"h-the-most-helpful-release-of-2022\">The most helpful release of 2022<\/h2>\n<p>Let&#8217;s start with the good news: Custom Columns have made the reporting part of our lives easier.\u00a0<\/p>\n<p>Before the Custom Columns upgrade, Google reports only supported one conversion column that lets you segment by conversion actions without associated metrics like spend. <\/p>\n<p>This produced a not-all-that-useful view.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"340\" alt=\"Custom Columns - Before\" class=\"wp-image-390327\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-800x340.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-600x255.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-200x85.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-768x326.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-150x64.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before.png 965w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-800x340.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"340\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-800x340.png\" alt=\"Custom Columns - Before\" class=\"wp-image-390327\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-800x340.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-600x255.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-200x85.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-768x326.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before-150x64.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-Before.png 965w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Custom Columns \u2013 Before<\/figcaption><\/figure>\n<\/div>\n<p>Now, Custom Columns features a higher-level look that actually associates metrics with different conversion types, which looks like this. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"342\" alt=\"Custom Columns - After\" class=\"wp-image-390328\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-800x342.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-600x256.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-200x85.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-768x328.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-150x64.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After.png 1432w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-800x342.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"342\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-800x342.png\" alt=\"Custom Columns - After\" class=\"wp-image-390328\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-800x342.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-600x256.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-200x85.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-768x328.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After-150x64.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Custom-Columns-After.png 1432w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><figcaption class=\"wp-element-caption\">Custom Columns \u2013 After<\/figcaption><\/figure>\n<\/div>\n<p>Along with the new view, Custom Columns offers enhanced spreadsheet functionality (i.e., more calculation options that compare different time periods). The ability to compare time periods is very helpful for identifying fluctuations and trouble spots.\u00a0<\/p>\n<p>Set up indicators to give yourself a dynamic roadmap of priorities identified by data. My favorite creation here is a static 30-day look back of performance, regardless of the time period you&#8217;re using in the Campaign Manager.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"231\" alt=\"Edit Custom Column\" class=\"wp-image-390329\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column.png 713w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-600x194.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-200x65.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-150x49.png 150w\" data-lazy-data-sizes=\"(max-width: 713px) 100vw, 713px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"231\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column.png\" alt=\"Edit Custom Column\" class=\"wp-image-390329\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column.png 713w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-600x194.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-200x65.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Edit-Custom-Column-150x49.png 150w\" data-sizes=\"auto, (max-width: 713px) 100vw, 713px\"\/><\/noscript><\/figure>\n<\/div>\n<p>The skeptic might say that adding this functionality within the UI and removing the need for advertisers to create their own custom reporting is another way Google is leveling the playing field for all search marketers, regardless of experience.\u00a0<\/p>\n<p>My take is that marketers who were taking the extra reporting step are relatively advanced, and now there are competitive advantages to be had from using the functionality to its fullest.<\/p>\n<h2 id=\"h-the-least-helpful-release-of-2022\">The least helpful release of 2022<\/h2>\n<p>A couple of caveats here:<\/p>\n<ul>\n<li>My accounts are weighted more toward B2B than ecommerce, which means Performance Max doesn&#8217;t personally affect me as much as the shift from ETAs to RSAs.\u00a0<\/li>\n<li>I believe most experienced search marketers prefer more manual control to a faster, automation-heavy setup where Google has removed many of its former levers. More junior search marketers and\/or people without much time for account optimization may disagree.<\/li>\n<\/ul>\n<p>That said, Google sunsetting ETAs in favor of RSAs on June 30 was, for me, the biggest setback of the 2022 updates.<\/p>\n<p>It&#8217;s not necessarily that RSAs always perform worse. There are accounts where RSAs are outperforming old ETA numbers. <\/p>\n<p>But there were accounts we haven&#8217;t yet restructured wherein legacy ETAs continued to outperform tons of RSA combos no matter what we tried.\u00a0<\/p>\n<p>In general, we usually see an increase in CTR <strong>and<\/strong><em> <\/em>CPLs when we switch to RSAs, which means they&#8217;re effective at getting the right people to click but don&#8217;t tend to convert as well.<\/p>\n<p>The real issue, for me, is that advertisers just don&#8217;t have as many options for ad formats. You can technically recreate an ETA by using pinning mechanisms in the UI. <\/p>\n<p>But this always results in a warning saying your ad strength is horrible, making me suspect that its ability to serve is limited.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"78\" alt=\"Poor ad strength\" class=\"wp-image-390331\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-800x78.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-600x58.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-200x19.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-768x74.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-1536x149.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-150x15.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength.png 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-800x78.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"78\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-800x78.png\" alt=\"Poor ad strength\" class=\"wp-image-390331\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-800x78.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-600x58.png 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-200x19.png 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-768x74.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-1536x149.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength-150x15.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Poor-ad-strength.png 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Essentially, Google will get its way here \u2013 less advertiser control, higher CTR, and potentially higher CPL. In an economy with a big premium on efficiency, that&#8217;s not great news for advertisers.\u00a0<\/p>\n<h2 id=\"h-looking-ahead\">Looking ahead<\/h2>\n<p>Ultimately, 2022 is the year when Google leaned even more heavily into AI and machine learning. Time will tell whether those tools get more efficient over time.\u00a0<\/p>\n<p>For now, Google is walking a fine line between pulling in revenue (efficiency doesn&#8217;t help their bottom line, after all) and alienating advertisers who will seek more profitable engagement elsewhere.<\/p>\n<p>For advertisers, the upshot is that while Google has made the barrier to advertising low, we can still distinguish our accounts by:<\/p>\n<ul>\n<li>Understanding when to test and optimize in less-controllable environments.<\/li>\n<li>Not simply trusting that Google has our best interests at heart.<\/li>\n<\/ul>\n<p>Heading into 2023, I believe the most important skill to differentiate yourself as a Google Ads expert and get better results is a combination of platform experience and critical thinking.\u00a0<\/p>\n<p>I&#8217;ve run into plenty of advertisers pining for the more manual days of yore. The trick will be to draw on our experience and think critically. Let&#8217;s use the limited tools Google gives us to adapt as much as possible and work with automation.<\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed <a href=\"https:\/\/searchengineland.com\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Laura Schiele\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Laura-Schiele.jpeg\" alt=\"Laura Schiele\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tLaura Schiele, Head of Paid Acquisition at <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.jordandigitalmarketing.com\/\">Jordan Digital Marketing<\/a>, has nearly a decade of experience in paid media strategy and execution in both agency and in-house accounts and uses advanced analytics skills to scale growth within efficiency goals across Google, LinkedIn, Facebook, and more. Laura manages a large team of paid media experts remotely from her home in Burlington, VT.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-ads-updates-2022-good-bad-jury-still-out-390323\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google\u2019s announcement page is a helpful and relatively objective&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The good, the bad, the jury\u2019s still out - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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