{"id":23975,"date":"2022-12-16T12:21:43","date_gmt":"2022-12-16T12:21:43","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/scheduling-instagram-reels-the-complete-guide\/"},"modified":"2022-12-16T12:21:43","modified_gmt":"2022-12-16T12:21:43","slug":"scheduling-instagram-reels-the-complete-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/16\/scheduling-instagram-reels-the-complete-guide\/","title":{"rendered":"Scheduling Instagram Reels: The Complete Guide"},"content":{"rendered":"

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Instagram Reels generate 43.5%<\/a> more engagement than Instagram videos on average. So if you\u2019re looking to give your content a boost, it\u2019s time to make the switch.<\/p>\n

\"scheduling<\/div>\n

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\"Download<\/a><\/span><\/span><\/p>\n

But there\u2019s a catch. It\u2019s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day.<\/p>\n

Read the full post to learn how to schedule IG Reels.<\/p>\n

Table of Contents<\/h2>\n

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The Benefits of Scheduling Instagram Reels<\/h2>\n

Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead.<\/p>\n

1. Posting at the right time garners more engagement.<\/h3>\n

The best time to post Reels<\/a> is between 9 a.m. and 12 p.m. from Monday to Thursday, according to a two-year-long research study from Hootsuite. On Saturdays, you\u2019ll want to post at 9 a.m., and on Sundays, it\u2019s 7 p.m.<\/p>\n

Unless you live, sleep, and eat with the phone in your hands, it\u2019s difficult to stick to these time slots without scheduling posts.<\/p>\n

If you want the most engagement on your Reels, schedule them when your audience is most active on Instagram.<\/p>\n

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2. You\u2019ll be flexible and consistent with content creation.<\/h3>\n

The idea for a Reel can hit you anytime, but you don\u2019t always have to publish it instantly. Let\u2019s say you just posted a Reel one hour ago, and you\u2019re already filming another. It\u2019s better to schedule your new Reel for later the next day. This way, you won\u2019t confuse the Instagram algorithm with excessive posting.<\/p>\n

Ideally, your team will post between 14-20 times per week on Instagram<\/a> for the best reach rate per post. Reportedly, creators should post no less than 4-7 Reels<\/a> per week.<\/p>\n

3. You can plan your marketing campaigns upfront.<\/h3>\n

When it comes to product updates, seasonal sales, and other planned marketing activities, you create promo content beforehand. Prepare your Reels, schedule them for the future, and enjoy seamless campaigns.<\/p>\n

4. You can post even when you\u2019re out of the office.<\/h3>\n

On Instagram, you\u2019ll get more impressions if you publish quality content regularly. Stop posting for a week, and you\u2019ll see a drop in impressions and engagement.<\/p>\n

Make Instagram work for you while you\u2019re on vacation by scheduling IG Reels.<\/p>\n

5. You can drive sales and ROI.<\/h3>\n

Your Reels can help your sales team reach its goals. Eighty-one percent of marketers<\/a> say that video marketing has helped them drive sales. By preparing and scheduling Reels, you can help prevent dips in sales.<\/p>\n

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How to Schedule Instagram Reels With Creator Studio by Meta<\/h2>\n

Meta has allows any user to schedule Instagram Reels since August 2022<\/a>. You\u2019ll just need to use Creator Studio, Meta\u2019s official, free social media management platform. Let\u2019s go over the process.<\/p>\n

1. Create an account and connect your Instagram.<\/h3>\n

Log into Creator Studio, and enter your Facebook account details. Then, click on the Instagram icon and connect your Instagram account by following the given instructions.<\/p>\n

\"How<\/p>\n

To connect your Instagram profile, you first need to create a Facebook Page<\/a> (don\u2019t confuse it with a personal profile).<\/p>\n

Then, open the Instagram app and click \u201cEdit profile.\u201d Tap \u201cPage,\u201d and connect your Facebook Business Page to your Instagram account.<\/p>\n

\"how<\/p>\n

2. Prepare your Reels using Instagram.<\/h3>\n

Create your Reel on Instagram<\/a>, and edit it. Add sounds, choose visual effects, or apply filters. Download the video to your phone by clicking the \u201cDownload\u201d button. You\u2019ll use your downloaded video for scheduling in the next step.<\/p>\n

\"How<\/p>\n

3. Create a post and format it with Creator Studio.<\/h3>\n

Click on the green button at the top right corner and select what video you want to publish. Use Instagram Feed for videos under 60 seconds. Select IG Video for posting Reels up to 90 seconds.<\/p>\n

It may sound confusing since Reels aren\u2019t mentioned in the dropdown, but all videos you publish on Instagram automatically become Reels.<\/p>\n

\"How<\/p>\n

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Now, upload the Reels you would like to post. Write a caption, add hashtags, and choose a location, if needed.<\/p>\n

Lastly, select a cover image. Creator Studio will offer you options. You can pick one of 15 AI-generated images, upload a custom image, or choose any frame from the video.<\/p>\n

\"Choose<\/p>\n

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Navigate to the bottom right corner and click on the blue arrow to trigger publishing options. Select \u201cSchedule\u201d and set the date and time when you want to publish the Reel.<\/p>\n

\"Scheduling<\/p>\n

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That\u2019s it! Your Reel will be published on the selected day and time.<\/p>\n

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How to Schedule Instagram Reels With Other Tools<\/h2>\n

If you manage many social media accounts, you may benefit from using a third-party social media management platform.<\/p>\n

The process for scheduling a Reel is similar, regardless of platform. For our example, we\u2019ll show you how to schedule your posts using Later.<\/a><\/p>\n

1. Create Later\u2019s account and connect your Instagram.<\/h3>\n

This step is super easy. Sign up and click on \u201cAdd Social Profile.\u201d Once you connect your account, you\u2019ll appear in the Later dashboard, where you can create Reels.<\/p>\n

Note: <\/strong>The auto-scheduling feature works only for Instagram Business Profiles. You cannot use Creator or Personal profiles for scheduling Reels due to Instagram regulations. Here is how to set up a business account on Instagram.<\/a><\/p>\n

2. Record your Reels and adjust them to meet Instagram video guidelines.<\/h3>\n

Film and edit videos for Reels. Add music and effects. Crop the video to an aspect ratio of 9:16 or 16:9, which is recommended by Instagram<\/a> for optimal viewing.<\/p>\n

3. Add the video to Later<\/h3>\n

Upload your Reel video to the Media Library by clicking the blue button in the top left corner. The video will appear right below.<\/p>\n

\"How<\/p>\n

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Drag your video to Calendar to schedule and open the Post Builder.<\/p>\n

\"How<\/p>\n

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4. Format and schedule your Instagram Reel.<\/h3>\n

In the Post Builder, select \u201cPost Type \u2014 Reel.\u201d Write a caption and add hashtags. Add location and first comment (if needed). Ensure your Reel is up to 90 seconds long, or trim it.<\/p>\n

Note:<\/strong> Custom cover images are not allowed for auto-published Reels due to Instagram API restrictions. Choose a frame from the video to use as the thumbnail.<\/p>\n

Choose the day and time to post the Reel. Then, follow the instructions in the screenshot.<\/p>\n

\"Prepare<\/p>\n

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Click \u201cSave.\u201d Then, your Reel will be automatically published at the selected time.<\/p>\n

Now let\u2019s see the best tools for scheduling Instagram Reels.<\/p>\n

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