{"id":23798,"date":"2022-12-15T19:31:22","date_gmt":"2022-12-15T19:31:22","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/google-doubles-up-on-e-with-updated-search-quality-raters-guidelines-e-e-a-t\/"},"modified":"2022-12-15T19:31:22","modified_gmt":"2022-12-15T19:31:22","slug":"google-doubles-up-on-e-with-updated-search-quality-raters-guidelines-e-e-a-t","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/google-doubles-up-on-e-with-updated-search-quality-raters-guidelines-e-e-a-t\/","title":{"rendered":"Google doubles up on E with updated search quality raters guidelines (E-E-A-T)"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022<\/a>. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for \u201cexperience.\u201d The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.<\/p>\n

Double-E-A-T. <\/strong>Yes, Google has added<\/a> a letter to E-A-T, adding an extra E and going with E-E-A-T. This now stands for experience, expertise, authoritativeness, and trustworthiness. <\/p>\n

Experience. <\/strong>What does the new E for experience add? Google said it adds another level of, a new dimension of quality to assess its search results. What is Google looking for with experience? Google said when you write the content, does that \u201ccontent also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?\u201d <\/p>\n

Google explained that there are \u201csome situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.\u201d<\/p>\n

Google shared this example, \u201cif you\u2019re looking for information on how to correctly fill out your tax returns, that\u2019s probably a situation where you want to see content produced by an expert in the field of accounting. But if you\u2019re looking for reviews of a tax preparation software, you might be looking for a different kind of information\u2014maybe it\u2019s a forum discussion from people who have experience with different services.\u201d<\/p>\n

Google said in the updated guidelines that Experience, Expertise and Authoritativeness <\/strong>are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Here is the diagram Google created to illustrate this on page 26 of the PDF:<\/p>\n

\"\"