{"id":23782,"date":"2022-12-15T18:27:50","date_gmt":"2022-12-15T18:27:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/the-future-of-search-in-2023-google-goes-multi-modal\/"},"modified":"2022-12-15T18:27:50","modified_gmt":"2022-12-15T18:27:50","slug":"the-future-of-search-in-2023-google-goes-multi-modal","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/the-future-of-search-in-2023-google-goes-multi-modal\/","title":{"rendered":"The Future of Search in 2023: Google Goes Multi-Modal"},"content":{"rendered":"

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In recent months, Google has been slowly acclimating the public to a new way of thinking about search that is likely to be a hallmark of our future interactions with the platform.\u00a0<\/span><\/p>\n

Searching the internet has been, since its inception, a text-based activity, based on the concept of locating the best match between the intent of the searcher and a set of results displayed in the form of text links and content snippets.\u00a0<\/span><\/p>\n

But in this emerging phase, search is becoming increasingly <\/span>multi-modal <\/span><\/a>\u2014 able, in other words, to handle input and output in various formats, including text, images, and sound. At its best, multimodal search is more intuitive and convenient than traditional methods.<\/span><\/p>\n

At least some of the impetus for Google\u2019s move toward thinking of search as a multi-modal activity comes from the rise of social media platforms like Instagram, Snapchat, and TikTok, all of which have evolved user expectations in the direction of highly visual and immediate interaction with content. As a veteran internet company, Google has moved to keep pace with these changing expectations.<\/span><\/p>\n

The Emergence of Multisearch<\/span><\/h2>\n

Representing the next evolution of tools like Google Images, the company has focused immense development resources into Google Lens, Vision AI, and other components of its sophisticated image recognition technology.\u00a0<\/span><\/p>\n

Google Lens is fairly well established as a search tool that lets you quickly translate road signs and menus, research products, identify plants, or look up recipes simply by pointing your phone\u2019s camera at the object you want to search for.\u00a0<\/span><\/p>\n

This year, Google introduced the concept of \u201cmultisearch,\u201d which allows users to add text qualifiers to image searches in Lens. You can now take a photo of a blue dress and ask Google to look for it in green, or add \u201cnear me\u201d to see local restaurants that offer dishes matching an image.\u00a0<\/span><\/p>\n

The Image Icon Joins the Voice Icon<\/span><\/h2>\n

In a further step toward nudging the public toward image-based search, Google also recently added an image icon to the main search box at google.com.\u00a0<\/span><\/p>\n

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