{"id":23756,"date":"2022-12-15T16:17:20","date_gmt":"2022-12-15T16:17:20","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/5-tips-for-an-effective-browse-abandonment-program\/"},"modified":"2022-12-15T16:17:20","modified_gmt":"2022-12-15T16:17:20","slug":"5-tips-for-an-effective-browse-abandonment-program","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/5-tips-for-an-effective-browse-abandonment-program\/","title":{"rendered":"5 tips for an effective browse-abandonment program"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it\u2019s time to get serious.\u00a0<\/p>\n

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But there\u2019s one thing you might have overlooked \u2014 converting your streams of holiday shopping abandoners into customers.\u00a0<\/p>\n

An email automation targeting browsers who don\u2019t buy can be an effective tool to bring busy shoppers back for a second look and another chance to persuade them to purchase. <\/p>\n

A recent test for my agency\u2019s client, Cannadips, found the right approach based on our key success metric: placed orders. (Keep reading to discover how.)<\/p>\n

Even though many shoppers are heading back into stores this year, analysts expect online browsing and buying will remain robust. A McKinsey study found 55% of U.S. consumers are excited about the holiday, and 40% are ready to spend, either on themselves or others. But 43% of consumers are poised to switch retailers to get better prices.<\/p>\n

All those signs point to increased web traffic during the holidays. A browse-abandonment program can help you convert more of them either to purchase or to take some other action, such as viewing other products or joining your loyalty program.\u00a0<\/p>\n

What a browse-abandonment email does \u2014 and what it doesn\u2019t do<\/h2>\n

Browse-abandonment emails can be a little controversial. My MarTech colleague Ryan Phelan is not a fan<\/a> because they can run amok if they\u2019re designed poorly or launched indiscriminately.\u00a0<\/p>\n

I agree that simply hitting a webpage and bouncing away quickly doesn\u2019t signal enough intent to justify triggering a browse reminder. That\u2019s why you must create strict rules that govern when to launch these emails, which could include these:<\/p>\n