{"id":23678,"date":"2022-12-15T11:31:07","date_gmt":"2022-12-15T11:31:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/hbo-max-just-broke-streaming-tvs-unwritten-rule\/"},"modified":"2022-12-15T11:31:07","modified_gmt":"2022-12-15T11:31:07","slug":"hbo-max-just-broke-streaming-tvs-unwritten-rule","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/hbo-max-just-broke-streaming-tvs-unwritten-rule\/","title":{"rendered":"HBO Max just broke streaming TV&#8217;s unwritten rule"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.techhive.com\/wp-content\/uploads\/2022\/12\/hbomaxwestworld.jpg?quality=50&amp;strip=all&amp;w=1024\" loading=\"lazy\" \/><\/p>\n<div id=\"link_wrapped_content\">\n<section class=\"wp-block-bigbite-multi-title\"\/>\n<p>Ever since Netflix debuted the likes of <em>House of Cards<\/em> and <em>Orange is the New Black<\/em>, streaming services have adhered to an unwritten rule: Their original series don\u2019t go anywhere.<\/p>\n<p>Licensed movies and shows, of course, get yanked from streaming services all the time. (See, for instance, NBCUniversal pulling <em>The Office<\/em> from Netflix onto Peacock.) But if a new show debuts on Netflix, Disney+, or Amazon Prime, you know it will remain on those services for years to come.<\/p>\n<p>This week, however, Warner Bros. Discovery indicated that the rule no longer applies to HBO Max, as the company is pulling the once-buzzy drama <em>Westworld<\/em> from the service along with a few other original series. <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/variety.com\/2022\/tv\/news\/westworld-hbo-max-the-nevers-canceled-1235458657\/&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">According to Variety<\/a>, the move will allow Warner to avoid paying residuals to cast and crew, and is part of a broader effort by the company to turn a profit in streaming.<\/p>\n<p>This could be just an isolated incident on Warner\u2019s part. But with the entire streaming business <a href=\"https:\/\/www.techhive.com\/article\/829417\/hbo-max-ushers-in-streaming-tvs-bean-counting-era.html\">becoming more cost-conscious<\/a>, it might also be the start of a trend in which streaming catalogs become a lot less stable.<\/p>\n<h2>What\u2019s happening to <em>Westworld<\/em>?<\/h2>\n<p><em>Westworld<\/em> isn\u2019t the first original show that Warner has pulled from HBO Max. Earlier this year, the company <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/tvline.com\/2022\/08\/04\/hbo-max-removed-tv-shows-vinyl-camping-mrs-fletcher\/&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">culled several other HBO shows from the service<\/a>, including <em>Vinyl<\/em>, <em>Camping<\/em>, and <em>Mrs. Fletcher<\/em>. It also <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/www.indiewire.com\/2022\/08\/hbo-max-removed-6-streaming-movies-1234747761\/&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">removed some of HBO Max\u2019s direct-to-streaming movies<\/a> and canceled several others that hadn\u2019t debuted yet, most notably <em>Batgirl<\/em>.<\/p>\n<p><em>Westworld<\/em> is an especially high-profile example, though, and Warner might be pulling it for more than just tax write-off and residual reasons. Whereas those other shows have disappeared from the streaming realm entirely, <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/deadline.com\/2022\/12\/westworld-the-nevers-pulled-hbo-max-canceled-1235197233\/&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">Deadline\u2019s Nellie Andreeva reports<\/a> that <em>Westworld<\/em> is likely to land on a forthcoming free, ad-supported streaming service from Warner. Same goes for <em>The Nevers<\/em>, another original drama that Warner is removing from HBO Max.<\/p>\n<p>In other words, pulling <em>Westworld<\/em> is at least partly about extracting more revenue from a show that may not have been driving enough HBO Max subscriptions. If prospective <em>Westworld<\/em> watchers don\u2019t cancel, but do spend time watching the show on an ad-supported service, that makes it more profitable than it would have been on HBO Max alone.<\/p>\n<p>Ad-supported streaming isn\u2019t the only way in which Warner is looking to monetize its catalog outside of HBO Max. The company has discussed bringing new DC Comics-branded content <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/www.theverge.com\/2022\/11\/30\/23486386\/warner-bros-television-studios-amazon-dc-animation-harry-potter&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">to platforms <em>other <\/em>than HBO Max<\/a>, such as Amazon, and executives have discussed \u201c<a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/seekingalpha.com\/article\/4530044-warner-bros-discovery-inc-wbd-ceo-david-zaslav-on-q2-2022-results-earnings-call-transcript&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">a more balanced approach to external licensing<\/a>,\u201d which had largely ceased under Warner\u2019s previous leadership.<\/p>\n<p>All of which suggests that the old model of hoarding original shows on HBO Max is going away. If a show isn\u2019t performing like it used to, Warner may have no qualms about shopping it around.<\/p>\n<h2 id=\"will-more-streaming-services-pull-their-originals\">Will more streaming services pull their originals?<\/h2>\n<p>We\u2019re getting further into speculation territory here, but as media companies face pressure to make their streaming businesses profitable, I suspect Warner won\u2019t be alone in loosening its grip on original programming.<\/p>\n<p>Paramount has already <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/www.nexttv.com\/news\/wells-fargo-analyst-downgrades-paramount-again-says-it-should-become-an-arms-dealer&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">taken some criticism from analysts this year<\/a> for moving away from an \u201carms dealer\u201d strategy and shifting more content onto Paramount+. In the entertainment industry, an \u201carms dealer\u201d produces original movies and TV shows and sells the rights to that content to the highest bidder, rather than monetizing it through theatrical releases or its own online service. In a note to investors, Wells Fargo analyst Steven Cahall wrote that Paramount+ will never scale up enough to be solidly profitable, and that the company would make more money by selling more of its content to other distributors.<\/p>\n<p>Meanwhile, Sony has <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/thestreamable.com\/news\/is-sony-the-smartest-media-company-streaming-arms-dealer-avoids-platform-battle&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">boasted of its own success<\/a> as a streaming \u201carms dealer.\u201d The company sold its stake in the streaming service Crackle several years ago, and Sony has remained solidly profitable by selling its movies and shows to the highest bidders.<\/p>\n<p>The money to be made on licensing must look somewhat attractive to companies like Netflix and Amazon and their legacy media competitors. These companies have spent billions of dollars building up vast original content catalogs over the years, and a <a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/decider.com\/2020\/01\/16\/grace-and-frankie-netflix-arms-dealers\/&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">2020 report from a former streaming executive<\/a> concluded that Netflix would come out ahead by licensing some of that older content, even if it lost some subscribers along the way.<\/p>\n<p>While such a strategy might have seemed blasphemous a few years ago, when every streamer was chasing growth at all costs, streaming TV has since <a href=\"https:\/\/www.techhive.com\/article\/829417\/hbo-max-ushers-in-streaming-tvs-bean-counting-era.html\">entered a bean-counting era<\/a>, in which companies are scrounging wherever they can for profitability. Compared to <a href=\"https:\/\/www.techhive.com\/article\/633571\/netflix-loses-subscribers-after-price-hikes.html\">price hikes<\/a> and <a href=\"https:\/\/www.techhive.com\/article\/633571\/netflix-loses-subscribers-after-price-hikes.html\">password-sharing crackdowns<\/a>, licensing older original programming seems like a less risky way to make some money back.<\/p>\n<h2 id=\"whats-it-mean-for-you\">What\u2019s it mean for you?<\/h2>\n<p>Unless (or until) we see companies like Netflix and Amazon announce major licensing deals for older content, I wouldn\u2019t worry too much about any of this. But Warner\u2019s latest moves underscore the need for <a href=\"https:\/\/www.techhive.com\/article\/1428635\/reelgood-vs-justwatch-vs-plex-battle-of-the-streaming-guides.html\">better universal streaming guides<\/a>, so we can more easily find shows as they move between services. It\u2019s also worth being aware of such tools as <a href=\"https:\/\/www.techhive.com\/article\/1069736\/advanced-cord-cutting-tricks-for-channels-dvr.html\">PlayOn and Channels DVR<\/a>; they can help you maintain access to movies or shows even after they get pulled from the streaming services you subscribe to.<\/p>\n<p>And of course, be prepared for a fresh round of gripes from cord-cutting naysayers if more licensing becomes the norm. They howled when companies started <a href=\"https:\/\/www.techhive.com\/article\/583747\/hulu-is-the-cure-for-your-netflix-nostalgia.html\">hoarding content on their own streaming services<\/a>, so we should fully expect them to howl again if said content starts propagating back out.<\/p>\n<p><em>Sign up for Jared\u2019s\u00a0<a href=\"https:\/\/go.redirectingat.com\/?id=111346X1569484&amp;url=https:\/\/cordcutterweekly.com\/?utm_source=techhive1215&amp;sref=https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html&amp;xcust=3-1-1435847-1-0-0\" rel=\"nofollow\">Cord Cutter Weekly newsletter<\/a>\u00a0for more streaming TV advice and insights.<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.techhive.com\/article\/1435847\/hbo-max-just-broke-streaming-tvs-unwritten-rule.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since Netflix debuted the likes of House of Cards and Orange is the New Black, streaming services have adhered to an unwritten rule: Their&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HBO Max just broke streaming TV&#039;s unwritten rule - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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