{"id":23656,"date":"2022-12-15T09:36:21","date_gmt":"2022-12-15T09:36:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/spamhaus-listing-increases-explained-december-2022\/"},"modified":"2022-12-15T09:36:21","modified_gmt":"2022-12-15T09:36:21","slug":"spamhaus-listing-increases-explained-december-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/spamhaus-listing-increases-explained-december-2022\/","title":{"rendered":"Spamhaus Listing Increases Explained [December 2022]"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

Since July 2022, Twilio SendGrid and other senders throughout the email industry have seen a significant increase in Spamhaus listings. <\/span>Twilio SendGrid has seen a 99% increase in listings per month on average. <\/span>These listings are for senders exhibiting behaviors associated with sending unwanted or unsolicited email.\u00a0<\/span><\/p>\n

The listings are mostly <\/span>informational<\/span><\/i>, which means that they are not currently set to block mail\u2014however, Spamhaus holds the power to change these listings to block mail if they choose. It\u2019s important to resolve these informational listings in order to <\/span>ensure your reputation remains<\/span><\/a> in good standing. The majority of the senders we have worked with in these cases have the best intentions, but they are sending to large numbers of old, unengaged addresses.<\/span><\/p>\n

Email sending behaviors that cause Spamhaus listings<\/span><\/h2>\n

Spamhaus monitors extensive networks of <\/span>spam trap addresses<\/span><\/a> to identify and report on bad sending practices throughout the email ecosystem. They monitor for phishing, spamming, and other poor sending habits and report on it so inbox providers can block or take action upon your emails.\u00a0<\/span><\/p>\n

Part of the Spamhaus mission is to inform senders of their poor practices and give mailbox providers a reliable way to identify these senders so they can reduce the impact on recipients. Since these new advisory listings are for spamming behaviors, a sender is likely listed if they are sending to addresses that either did not sign up for these emails and\/or they are sending to older addresses that have not engaged with their emails in a long time.<\/span>
<\/span>
<\/span>Spamhaus has noted that they have not changed anything related to what causes a listing, but given the increase in the number of Spamhaus listings, it is likely that they have implemented some form of automation to assist in generating these informational listings.\u00a0<\/span><\/p>\n

It\u2019s expected that Spamhaus will continue to advance and develop new ways to alert and monitor poor sending behaviors. You can read Spamhaus\u2019s response to the increase in listings <\/span>here<\/span><\/a>.<\/span>
<\/span><\/p>\n

How to resolve and prevent Spamhaus listings<\/span><\/h2>\n

The email landscape is continually evolving, with blocklist operators actively working to stay ahead of the curve and reduce the impact of bad actors on the email ecosystem. As a sender, there are a series of best practices SendGrid recommends to maintain a healthy email program and reduce the possibility of landing on one of these lists. <\/span><\/p>\n

1. Implement confirmed opt-in\u00a0<\/span><\/h3>\n

A confirmed opt-in process helps ensure you are sending to people who have explicitly signed up for your emails. Send out an email when someone signs up and require them to confirm that they would like these emails from you in the future.\u00a0<\/span><\/p>\n

Try sending a welcome email that doubles as a confirmation. It\u2019s a great way to introduce the types of emails and benefits your new recipients and customers can look forward to.\u00a0<\/span><\/p>\n

This is also a great time to allow recipients to set their email preferences and have some power over the cadence at which they receive your newsletters or promotions.<\/span><\/p>\n

2. Implement a sunset policy\u00a0<\/span><\/h3>\n

A sunset policy is a strategy of removing recipients who\u00a0 have stopped engaging with your emails after a set length of time. We recommend a policy that sends less over time until you eventually sunset (remove) an address from your list altogether.\u00a0<\/span><\/p>\n

We never advise senders to send to an address that hasn\u2019t opened or clicked any of your emails in the last six months. The longer you send past six months, the higher the risk you have of sending to a spam trap. On average, people receive around 100 emails per day, so it\u2019s no surprise if they start to unsubscribe from the newsletters that they see way too often.\u00a0<\/span><\/p>\n