{"id":23605,"date":"2022-12-15T02:50:00","date_gmt":"2022-12-15T02:50:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/how-palo-alto-networks-pioneered-saas-delivered-cybersecurity-and-changed-the-industry\/"},"modified":"2022-12-15T02:50:00","modified_gmt":"2022-12-15T02:50:00","slug":"how-palo-alto-networks-pioneered-saas-delivered-cybersecurity-and-changed-the-industry","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/15\/how-palo-alto-networks-pioneered-saas-delivered-cybersecurity-and-changed-the-industry\/","title":{"rendered":"How Palo Alto Networks pioneered SaaS-delivered cybersecurity and changed the industry"},"content":{"rendered":"

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Today, cybersecurity professionals buy their tools in the software-as-a-service format by default; it\u2019s a no-brainer.<\/p>\n

But back in 2005, when the idea would have seemed far-fetched, Palo Alto Networks Inc. disrupted the industry by offering cybersecurity as a service and has evolved its product within that format ever since.<\/p>\n

\u201cWhen you found a new company, you have two good options,\u201d said\u00a0Nir Zuk<\/a> (pictured), founder and chief technology officer of Palo Alto Networks. \u201c<\/span>You can either disrupt an existing market or you can<\/span>\u00a0create a new market.\u00a0So, first, I decided to disrupt an existing market,<\/span>\u00a0first network security, then cybersecurity. The challenge is that every problem had a new vendor and<\/span>\u00a0nobody just stepped back and said, \u2018I think I can solve it with a platform.’\u201d<\/span><\/p>\n

Zuk spoke with theCUBE industry analysts Dave Vellante<\/a>\u00a0and\u00a0Lisa Martin<\/a> at <\/span>Ignite \u201922<\/span><\/a>, during an exclusive broadcast on theCUBE, SiliconANGLE Media\u2019s livestreaming studio. They discussed the currently sprawling cybersecurity threat landscape and new technologies poised to defend the enterprise. <\/span>(* Disclosure below.)<\/span><\/i><\/p>\n

Evolving existing solutions instead of waiting for new ones<\/h3>\n

A major problem in the early 2000s computing space was that whenever a new cybersecurity threat arose, it had to be combated by a new crop of solutions vendors, according to Zuk. The tools of that age lacked the versatility to be all-in-one offerings that could evolve in capability and scale as required.<\/p>\n

A lot of the initial brand-building process was convincing customers to trust a new vendor with their data.<\/p>\n

\u201cBack then people thought it was crazy to think that customers are going to<\/span>\u00a0send their data to their vendor in order to process, and they wanted everything on-premise,\u201d Zuk stated. \u201cBut<\/span>\u00a0I knew customers are going to send information to us for<\/span>\u00a0processing because we have much more processing power than they have.\u201d<\/span><\/p>\n

With the passing of time, the company evolved to depend more on the public cloud to further scale and deliver more capabilities to end users. But importantly, rather than \u201clift and shift,\u201d it embarked on a rebuild to take full advantage of the cloud, Zuk explained.<\/p>\n

\u201cIt wasn\u2019t that hard for us because we didn\u2019t have that many services,\u201d he said. \u201cO<\/span>f course, we didn\u2019t do a lift and shift, which is the wrong thing to do with the cloud.<\/span>\u00a0We rebuilt things for the cloud, and the benefits, of course,<\/span>\u00a0are time to market, scale, agility and, in<\/span>\u00a0some cases, also cost.\u201d<\/span><\/p>\n

Artificial intelligence has been touted as the next frontier in the battle against cybersecurity threats. However, an area where the industry might be faltering is assigning humans the tasks that machines of today are fully capable of carrying out, according to Zuk.<\/p>\n

\u201cThe things that humans do today, machines can do better,\u201d he said. \u201cAnd once the<\/span>\u00a0machines do that, humans will be free to do things that the machines can not do today. We\u00a0are consumed by finding attacks that machines can<\/span>\u00a0find, by dealing with incidents that machines can deal with. It\u2019s a waste of time.\u201d<\/span><\/p>\n

Those things the machines can\u2019t do, perhaps, involve dealing with more intricate threat areas, things that involve human perception and conscientious techniques, such as social engineering, Zuk added.<\/p>\n

Here\u2019s the complete video interview, part of SiliconANGLE\u2019s and theCUBE\u2019s coverage of <\/span>Ignite \u201922<\/span><\/a>:<\/span>
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