{"id":23517,"date":"2022-12-14T21:32:10","date_gmt":"2022-12-14T21:32:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/20-of-marketers-still-only-somewhat-confident-in-social-media-roi\/"},"modified":"2022-12-14T21:32:10","modified_gmt":"2022-12-14T21:32:10","slug":"20-of-marketers-still-only-somewhat-confident-in-social-media-roi","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/20-of-marketers-still-only-somewhat-confident-in-social-media-roi\/","title":{"rendered":"20% of Marketers Still Only \u2018Somewhat Confident\u2019 in Social Media ROI"},"content":{"rendered":"

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Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.<\/p>\n

Hootsuite recently published<\/a> its \u201cSocial Media Trends 2023\u201d report, and statistics suggested that the majority of marketers (40%) are \u201cconfident\u201d that social media marketing<\/a> delivers a positive ROI when it comes to marketing and engaging with their audience. That being said, only 37% are \u201cextremely confident,\u201d and 20% are just \u201csomewhat confident.\u201d About 4% stated that they are \u201cnot at all confident.\u201d<\/p>\n

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ROI Remains a Top Concern for Executive-Level Marketers<\/h2>\n

Past research suggests that marketers generally feel pressured to demonstrate the ROI of their most-used channels, but it also indicates that CMOs might be impacted the most by this stress.<\/p>\n

Brand Keys released<\/a> the results of its \u201cMarketing on My Mind\u201d survey, and data suggested that ROI is keeping most CMOs (99%) up at night, topping their list of problem areas. Other stressors cited by survey respondents included the development of predictive analytics (90%), optimizing and owning the customer experience (86%), and aligning the brand with customer expectations (86%).<\/p>\n

\u201cIn the world of marketing, cures for nightmares are a bit more complex than a warm glass of milk,\u201d said Robert Passikoff, founder and president of Brand Keys. \u201cBut the right tools, the right insights, with the right people, executed in the right way can virtually guarantee an easier night\u2019s sleep for brand managers and CMOs.\u201d<\/p>\n<\/p><\/div>\n