{"id":23461,"date":"2022-12-14T18:13:58","date_gmt":"2022-12-14T18:13:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/google-releases-december-2022-link-spam-update\/"},"modified":"2022-12-14T18:13:58","modified_gmt":"2022-12-14T18:13:58","slug":"google-releases-december-2022-link-spam-update","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/google-releases-december-2022-link-spam-update\/","title":{"rendered":"Google releases December 2022 link spam update"},"content":{"rendered":"

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Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update.<\/p>\n

What Google said. <\/strong>Google wrote<\/a>, \u201cOur launch today, which we refer to as the\u00a0December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.\u201d<\/p>\n

SpamBrain for links. <\/strong>This is leveraging what Google calls SpamBrain<\/a>, Google referenced it in the\u00a02018 Google spam report<\/a>, specifically the\u00a0spam trends section<\/a>\u00a0where Google talks about its \u201cmachine learning systems\u201d to improve search spam detection.<\/p>\n

Google added that SpamBrain can not only \u201cdetect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.\u201d<\/p>\n

Helpful content system still rolling out. <\/strong>Google is still in the process of rolling out the December 2022 helpful content system<\/a>, while this spam update is rolling out.<\/p>\n

Why we care.\u00a0<\/strong>Again, if you see ranking declines in Google over the next two weeks, it might be related to this new link spam update. Ensure your links are natural and follow Google\u2019s webmaster guidelines. Work on improving your site to naturally attract new links over time.<\/p>\n

As Google wrote with previous<\/a> link spam updates, \u201cSite owners should ensure that they follow the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.\u201d<\/p>\n\n

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