{"id":23397,"date":"2022-12-14T14:35:33","date_gmt":"2022-12-14T14:35:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\/"},"modified":"2022-12-14T14:35:33","modified_gmt":"2022-12-14T14:35:33","slug":"how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\/","title":{"rendered":"How to drive 10x more conversions with magnetic paid search offers"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>You\u2019ve got a lot of levers to pull in your paid search account that might improve performance.<\/p>\n<p>But the absolute best optimization you can make is one you won\u2019t find in the Google Ads interface.<\/p>\n<p>The open secret of successful paid search managers is to start with a magnetic offer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"196\" alt=\"Results of a magnetic offer in PPC\" class=\"wp-image-390142\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-800x196.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-600x147.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-200x49.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-768x188.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-1536x375.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-150x37.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results.png.webp 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-800x196.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"196\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-800x196.png.webp\" alt=\"Results of a magnetic offer in PPC\" class=\"wp-image-390142\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-800x196.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-600x147.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-200x49.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-768x188.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-1536x375.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results-150x37.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/PPC-Magnetic-offer-results.png.webp 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>Magnetic offers attract your target market and repel everyone else, saving on ad spend and driving up conversion rates.<\/p>\n<p>In this article, you\u2019ll learn how to make your offer magnetic and 10x your conversions.<\/p>\n<h2 id=\"h-the-number-1-offer-problem\">The number 1 offer problem<\/h2>\n<p>When I\u2019m helping marketers struggling with conversion volume and rates, I\u2019ll ask them what their offer is.\u00a0<\/p>\n<p>No matter the company\u2019s size or industry, they all have almost the exact same problem with their offer:<\/p>\n<ul>\n<li>\u201cWe don\u2019t have an offer.\u201d<\/li>\n<\/ul>\n<p>If you\u2019re running campaigns that track conversions, you have an offer.\u00a0<\/p>\n<p>\u201cOffer\u201d doesn\u2019t mean discount or promotional pricing. Instead, it refers to specific elements that help your audience decide whether to take action.<\/p>\n<h3 id=\"h-the-3-ps-of-an-offer\">The \u20183 Ps\u2019 of an offer<\/h3>\n<p>You may have heard of the \u201c3 Ps\u201d an offer is built on:<\/p>\n<ul>\n<li><strong>Product<\/strong>: <em>What<\/em> it is that you\u2019re selling or promoting.<\/li>\n<li><strong>Price<\/strong>: <em>How much<\/em> it will cost them (in money, time, effort).<\/li>\n<li><strong>Positioning<\/strong>: <em>Why<\/em> or <em>so what?<\/em> How desirable it is to own or use the service.<\/li>\n<\/ul>\n<p>A high-value offer has a high perceived worth with a small perceived cost, while a low-value offer isn\u2019t worth much in the mind of a buyer but is charging a lot for it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" alt=\"High value and low value offers\" class=\"wp-image-390144\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-800x389.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-600x292.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-768x373.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-1536x747.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-150x73.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers.png.webp 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-800x389.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-800x389.png.webp\" alt=\"High value and low value offers\" class=\"wp-image-390144\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-800x389.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-600x292.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-200x97.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-768x373.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-1536x747.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers-150x73.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/High-value-and-low-value-offers.png.webp 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<h3 id=\"h-the-overlooked-fourth-p-of-an-offer\">The overlooked fourth \u2018P\u2019 of an offer<\/h3>\n<p>Notice that we\u2019re using pretty subjective language here (\u201cperception\u201d of value, \u201cin the mind\u201d of our audience).\u00a0<\/p>\n<p>One person\u2019s treasure is another person\u2019s trash, so it\u2019s important to understand the point of view of our prospective buyer. What do<strong> they<\/strong> need in order to buy?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"395\" alt=\"The fourth 'P'\" class=\"wp-image-390145\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-800x395.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-600x296.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-200x99.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-768x379.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-1536x757.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-150x74.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P.png.webp 1600w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-800x395.png.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-800x395.png.webp\" alt=\"The fourth 'P'\" class=\"wp-image-390145\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-800x395.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-600x296.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-200x99.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-768x379.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-1536x757.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P-150x74.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/The-fourth-P.png.webp 1600w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>In the illustration above, we have a great skin care product, at a great price, with great positioning.\u00a0<\/p>\n<p>But if we\u2019re marketing to Doug, who hates skin care, we won\u2019t get the sale.\u00a0<\/p>\n<p>When considering the three core \u201cPs\u201d of an offer (again, that\u2019s product, price and positioning), don\u2019t forget about a fourth P \u2013 <strong>people<\/strong>.\u00a0<\/p>\n<p>Who you\u2019re speaking to makes all the difference in how they\u2019ll respond to your offer.<\/p>\n<p>Now that you understand what goes into a great offer, here\u2019s how to magnetize your offer and get more people to say \u201cyes.\u201d<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h2 id=\"h-increase-your-product-s-perceived-value\">Increase your product&#8217;s perceived value<\/h2>\n<p>Increasing the perceived value of the product doesn&#8217;t mean changing the product itself (though it can include that). It means changing what your audience understands about your product.<\/p>\n<h3 id=\"h-products-aren-t-limited-to-ecommerce\">Products aren&#8217;t limited to ecommerce<\/h3>\n<p>You don&#8217;t need a shopping cart to have a product. The &#8220;product&#8221; in your offer can essentially be any conversion action:<\/p>\n<ul>\n<li><strong>Sale<\/strong>: A purchase (physical products, digital products, SaaS).<\/li>\n<li><strong>Lead<\/strong>: Collected contact info (lead magnets \/ gated content, demo, consultation).<\/li>\n<li><strong>Engagement<\/strong>: Tracked activity (interaction, link clicks, views, downloads).<\/li>\n<\/ul>\n<p>Each conversion action has its own challenges when it comes to increasing the likelihood of conversion.\u00a0<\/p>\n<p>What it takes to get someone to use your online calculator is different than getting them to buy a high-ticket item, as is each one&#8217;s value to your business.\u00a0<\/p>\n<p>That said, any conversion action needs to be perceived as valuable for visitors to complete it.<\/p>\n<h3 id=\"h-a-confused-mind-says-no\">A confused mind says \u2018no\u2019<\/h3>\n<p>If you&#8217;re not seeing the conversion rates you want, chances are your visitors aren&#8217;t seeing the information they need about your product or service on your landing page.<\/p>\n<p><a href=\"https:\/\/www.forrester.com\/blogs\/12-06-20-consumers_drive_channel_preference_to_achieve_effortless_customer_service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Up to 45%<\/a> of U.S. adults will abandon their online purchase if they can&#8217;t find a quick answer to their question, according to Forrester.<\/p>\n<p>What does your prospect need to know about your product or service that your landing page isn&#8217;t telling them?\u00a0<\/p>\n<p>Consider:<\/p>\n<ul>\n<li><strong>Features, specifications, dimensions, quantities, appearance<\/strong>\u00a0\n<ul>\n<li>\u201cWill this fit in the hallway?\u201d \/ \u201cHow long is this video?\u201d\u00a0<\/li>\n<\/ul>\n<\/li>\n<li><strong>Process or support<\/strong>\n<ul>\n<li>\u201cWhat does it look like to work with you?\u201d \/ \u201cWhat if something goes wrong?\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Shipping\/delivery process, rates, speed<\/strong>\n<ul>\n<li>\u201cWill this arrive before our anniversary?\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Locations, amenities, hours of operation<\/strong>\n<ul>\n<li>\u201cIs this on my way to work?\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Options, customizations, alternatives<\/strong>\n<ul>\n<li>\u201cDoes it work for left-handers?\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Materials, ingredients, designations<\/strong>\n<ul>\n<li>\u201cIs it steel, vegan, Kosher, locally sourced?\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Benefits and outcomes<\/strong>\n<ul>\n<li>\u201cWhat do I get for clicking the &#8216;next&#8217; button?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Marketers go astray here when they feature only flattering details about themselves that mean nothing to their audience.\u00a0<\/p>\n<p>This isn&#8217;t a magic trick \u2013 you can&#8217;t use misdirection to make a conversion appear.\u00a0<\/p>\n<p>Increase perceived value by meeting your visitors on their own terms, with as much clarity as possible.<\/p>\n<h2 id=\"h-improve-your-offer-s-positioning\">Improve your offer&#8217;s positioning<\/h2>\n<p>You&#8217;ve probably had a marketer tell you, \u201cpeople don&#8217;t buy mattresses, they buy a good night&#8217;s sleep.\u201d<\/p>\n<p>If you&#8217;ve ever sold mattresses, you know that people absolutely buy mattresses.\u00a0<\/p>\n<p>But how you frame what you&#8217;re selling can make a big difference in how well it sells.<\/p>\n<h3 id=\"h-strengthen-your-value-proposition\">Strengthen your value proposition<\/h3>\n<p>In the context of paid search, your value proposition is usually found in your landing page headline. It tells your audience the key desirable outcome of your offer they won&#8217;t get from your competitors.<\/p>\n<p>In a case study, Widerfunnel achieved a <a href=\"https:\/\/www.widerfunnel.com\/case-studies\/the-sims-3-doubles-game-registrations-by-identifying-the-most-compelling-offer\/\" target=\"_blank\" rel=\"noreferrer noopener\">128% conversion rate<\/a> increase for The Sims 3 by changing the value proposition in the headline.<\/p>\n<ul>\n<li><strong>Control<\/strong>: Join the Fun!<\/li>\n<li><strong>Winning variation<\/strong>: Register Your Game and Get a FREE New Town Now!<\/li>\n<\/ul>\n<p>This is no lazy headline hack.\u00a0<\/p>\n<p>The promise of value in the second version (including additional bulleted benefits) is completely different \u2013 and something that speaks to the desires of their target market.<\/p>\n<h3 id=\"h-use-proven-persuasion-principles\">Use proven persuasion principles<\/h3>\n<p>Whether someone says \u201cyes\u201d to the invitation to convert depends not just on what is being offered but how it is offered.<\/p>\n<p>Psychologist Dr. Robert Cialdini is well known for developing the <a href=\"https:\/\/www.influenceatwork.com\/7-principles-of-persuasion\/\" target=\"_blank\" rel=\"noreferrer noopener\">seven principles of persuasion<\/a>, which include:<\/p>\n<ul>\n<li>Reciprocity<\/li>\n<li>Scarcity<\/li>\n<li>Authority<\/li>\n<li>Consistency<\/li>\n<li>Liking<\/li>\n<li>Social Proof<\/li>\n<li>Unity<\/li>\n<\/ul>\n<p>How can you use these principles to increase the likelihood that your visitor will say \u201cyes\u201d to your offer?<\/p>\n<p>Let&#8217;s look at \u201csocial proof.\u201d Testimonials are table stakes for most websites, but slapping an endorsement of \u201cI love working with Jessica!\u201d won&#8217;t do much to convert your audience.<\/p>\n<p>Instead, showcase testimonials that describe what it&#8217;s like to work with you, why your customers or clients chose you, or how you solved their problems.\u00a0<\/p>\n<p>Use reviews strategically to make it safe for your prospects to believe your claims.\u00a0<\/p>\n<h3 id=\"h-add-a-call-to-value\">Add a call to value<\/h3>\n<p>When Copyhackers drove a <a href=\"https:\/\/copyhackers.com\/2016\/06\/copywriting-principles-sweatblock\/\" target=\"_blank\" rel=\"noreferrer noopener\">108% increase in revenue<\/a> for SweatBlock, they dropped the standard call-to-action (CTA) button and replaced it with a \u201ccall to value.\u201d<\/p>\n<ul>\n<li><strong>Call to action<\/strong>: Order Now<\/li>\n<li><strong>Call to value:<\/strong> Sweat Less. Live More.<\/li>\n<\/ul>\n<p>With CTA buttons, we&#8217;re telling our visitors what action we want them to take.\u00a0<\/p>\n<p>By using a call-to-value button instead, we\u2019re emphasizing the value of taking that action.<\/p>\n<p>Poor-performing offers expect that people who clicked the ad are ready to convert.\u00a0<\/p>\n<p>Magnetic offers help visitors see how converting will benefit them.<\/p>\n<h2 id=\"h-decrease-the-perceived-cost-of-converting\">Decrease the perceived cost of converting<\/h2>\n<p>Are you missing out on conversions because it costs too much to convert?<\/p>\n<h3 id=\"h-cost-doesn-t-just-mean-price-tags\">Cost doesn&#8217;t just mean price tags<\/h3>\n<p>We tend to associate \u201ccost\u201d with \u201cmoney,\u201d but that&#8217;s just one price we pay when we convert.<\/p>\n<p>Have you ever passed on a free offer? Even at $0, sometimes the price of conversion is too high.<\/p>\n<p>The cost of an offer could be:<\/p>\n<ul>\n<li>Effort or difficulty<\/li>\n<li>Time<\/li>\n<li>Risk, loss of privacy, obligation<\/li>\n<li>Compromise<\/li>\n<li>Financial<\/li>\n<\/ul>\n<h3 id=\"h-reduce-anxiety-and-friction\">Reduce anxiety and friction<\/h3>\n<p>Jared Spool tells the story of driving <a href=\"https:\/\/articles.uie.com\/three_hund_million_button\/\">$300 million in new revenue<\/a> with a single change to a form.<\/p>\n<p>The original form was pretty simple:<\/p>\n<ul>\n<li><strong>Fields<\/strong> <strong>(2)<\/strong>: Email and password<\/li>\n<li><strong>Buttons (2)<\/strong>: Log-in and register<\/li>\n<\/ul>\n<p>What did they change to get such an amazing lift?<\/p>\n<p>The team dropped the &#8220;register&#8221; button and replaced it with a \u201ccontinue\u201d button so visitors could complete their orders without creating an account.<\/p>\n<p>They found that registration was a huge barrier for new customers.\u00a0<\/p>\n<p>Existing customers also hated it and often couldn&#8217;t remember which email they used for their accounts.\u00a0<\/p>\n<p>The \u201ccost\u201d of registration seemed low to the company (it was free!) but was too high for prospects who wanted to spend their money on the site.\u00a0<\/p>\n<p>Purchasing customers increased by 45% when the button was removed.<\/p>\n<p>If you&#8217;re not seeing the conversion rates you want, find ways to make converting less painful for your audience.<\/p>\n<h2 id=\"h-make-your-offer-magnetic-and-10x-your-paid-search-conversions\">Make your offer magnetic and 10x your paid search conversions<\/h2>\n<p>A strong magnetic offer is within reach for your business right now.\u00a0<\/p>\n<p>Improve the perceived worth of your product while decreasing the perceived cost, and watch your conversions multiply.<\/p>\n<h2>Watch: Drive 10x more conversions with magnetic paid search offers<\/h2>\n<p>Below is the complete video of my SMX Next presentation.<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Drive 10x more conversions with magnetic paid search offers\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/player.vimeo.com\/video\/754438519?h=e21b19d824&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe data-lazy=\"true\" data-src=\"https:\/\/player.vimeo.com\/video\/754438519?h=e21b19d824&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Drive 10x more conversions with magnetic paid search offers\"><\/iframe><\/noscript><\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed <a href=\"https:\/\/searchengineland.com\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Amy Hebdon\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Amy-Hebdon-Headshot.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Amy-Hebdon-Headshot.jpg\" alt=\"Amy Hebdon\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=amyppc&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=amyppc&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tAmy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. Since 2004, she&#8217;s managed Google Ads for clients ranging from Fortune 10 to  SMBs at agencies, in-house, and freelancing. Her articles have been published in Search Engine Journal, Unbounce, PPC Hero, Supermetrics, Copy Hackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/drive-10x-more-conversions-magnetic-paid-search-offers-390140\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to drive 10x more conversions with magnetic paid search offers - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to drive 10x more conversions with magnetic paid search offers - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T14:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Drive-10x-conversions-with-magnetic-paid-search-offers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"How to drive 10x more conversions with magnetic paid search offers\",\"datePublished\":\"2022-12-14T14:35:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/\"},\"wordCount\":1608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Drive-10x-conversions-with-magnetic-paid-search-offers.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/\",\"name\":\"How to drive 10x more conversions with magnetic paid search offers - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/14\\\/how-to-drive-10x-more-conversions-with-magnetic-paid-search-offers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Drive-10x-conversions-with-magnetic-paid-search-offers.png\",\"datePublished\":\"2022-12-14T14:35:33+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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