{"id":23373,"date":"2022-12-14T13:21:29","date_gmt":"2022-12-14T13:21:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/what-are-rich-push-notifications-how-it-can-drive-conversions\/"},"modified":"2022-12-14T13:21:29","modified_gmt":"2022-12-14T13:21:29","slug":"what-are-rich-push-notifications-how-it-can-drive-conversions","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/what-are-rich-push-notifications-how-it-can-drive-conversions\/","title":{"rendered":"What Are Rich Push Notifications & How It Can Drive Conversions?"},"content":{"rendered":"

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We all know push notifications are small pop-up messages that display on the users\u2019 desktops or mobiles. These push messages are effective in re-engaging audiences even when they are not on the website or application. But do you know we can make these notifications more attractive by adding multimedia? Yes, and these messages are termed Rich <\/strong>Push Notifications<\/strong>. These types of push notifications add interactivity to the campaigns and increase the engagement rate of users.\u00a0<\/p>\n

Let\u2019s discuss more rich media push notifications and see how you can use them to communicate effectively with your users.<\/p>\n

What are Rich Push Notifications?<\/strong><\/h2>\n

Push notifications are clickable short messages that can improve brand awareness, user experience and cross-channel marketing strategy. Now, what if we can convert these text push messages to more attractive ones?\u00a0<\/p>\n

Rich push notifications are messages with media included in them. It can be images, gifs, videos, deep links, or CTA buttons. These rich notifications have become popular when iOS 10 and Android 4.1+ versions started accepting various media types.<\/p>\n

Android:<\/strong> Limited to images and text<\/p>\n

iOS:<\/strong> You can send a variety of multimedia for this platform users like images, gifs, videos and audio.<\/p>\n

So, websites have to create rich push notifications according to their user\u2019s platforms. You can also segment users<\/a> according to their platforms while pushing campaigns.<\/p>\n

Elements in Rich Push Notifications?<\/strong><\/h3>\n

Below is a rich push notification example. It consists of elements push title, message, image, video or gif, CTA buttons, brand icon, brand name and time stamp.<\/p>\n

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How Rich Push Notifications Work?<\/strong><\/h2>\n

Rich push notifications are similar to standard push messages but with media incorporated into them. Along with an interesting push title and message you can include images, videos or gifs, and CTA buttons. Rich push notifications are like mini emails but a user can have a complete preview of messages and action buttons take us to pages with one click, unlike emails.\u00a0<\/p>\n

At times the character limit restricts you from expressing everything you want to say, for this rich push notifications are the answer. And we know that pictures speak thousands of words.<\/p>\n

The standard push notifications will be truncated if exceeds the character limit. But when you move to rich push notifications you can express these words using images, and emojis and make them noticeable.<\/p>\n

Now, implementing rich push notifications is easy. In Truepush<\/a>, the feature is available for websites for free and you can see the preview of push messages for different devices.<\/p>\n

Rich Push Notifications Examples<\/strong><\/h2>\n

Rich media push notifications are effective in every niche industry to engage new & existing visitors. You can alternate the elements in rich push notifications depending on the type of reaction you are expecting from subscribers. This push notification strategy creates a great impact on the users and makes you appear different from competitors.\u00a0<\/p>\n

You can use rich notifications wherever you use standard push notifications. Below are a few examples of them.<\/p>\n