{"id":23369,"date":"2022-12-14T13:09:36","date_gmt":"2022-12-14T13:09:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/8-welcome-email-tips-ive-learned-from-6-years-at-litmus\/"},"modified":"2022-12-14T13:09:36","modified_gmt":"2022-12-14T13:09:36","slug":"8-welcome-email-tips-ive-learned-from-6-years-at-litmus","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/8-welcome-email-tips-ive-learned-from-6-years-at-litmus\/","title":{"rendered":"8 Welcome Email Tips I\u2019ve Learned From 6 Years at Litmus"},"content":{"rendered":"

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Every new email subscriber or customer is an opportunity to connect\u2026or to annoy.<\/p>\n

You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized<\/a> vs. just plain creepy spectrum. But there are so many use cases for welcome emails.\u00a0 How do you know what to send, to whom, and when?<\/p>\n

We\u2019ve tried just about every welcome and onboarding email idea you can think of in the six years I\u2019ve been at Litmus. Here are some of the most important aspects that contribute to an impactful welcome journey, based on what I\u2019ve learned first-hand.<\/p>\n

What is a welcome email journey?<\/h2>\n

A welcome email journey, also called an onboarding series or welcome emails, supports new subscribers or customers.<\/p>\n

The details of your welcome emails <\/a>vary based on who\u2019s receiving them. For example, a new newsletter subscriber <\/a>and a free trial customer have different expectations and goals when they open an email from you. For example, a product demo GIF would seem random to someone who thought they would see your best blog posts.<\/p>\n

The most common ways to use a welcome journey are to:<\/strong><\/p>\n