{"id":23365,"date":"2022-12-14T12:55:00","date_gmt":"2022-12-14T12:55:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/tom-brady-pushed-ftx-then-the-crypto-firm-failed-should-he-pay-up\/"},"modified":"2022-12-14T12:55:00","modified_gmt":"2022-12-14T12:55:00","slug":"tom-brady-pushed-ftx-then-the-crypto-firm-failed-should-he-pay-up","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/tom-brady-pushed-ftx-then-the-crypto-firm-failed-should-he-pay-up\/","title":{"rendered":"Tom Brady pushed FTX, then the crypto firm failed. Should he pay up?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"wpds-c-grBDNq hide-for-print mb-sm undefined\">\n<div class=\"PJLV PJLV-iAjpuP-css flex items-center\" config=\"[object Object]\" data-qa=\"article-actions\">\n<div class=\"wpds-c-fLphcs\">\n<div class=\"wpds-c-jmLDag wpds-c-jmLDag-bywHgD-variant-primary wpds-c-jmLDag-biynoz-density-compact wpds-c-jmLDag-hZSyid-isOutline-true wpds-c-jmLDag-ejCoEP-icon-left wpds-c-jmLDag-futxca-cv wpds-c-jmLDag-iknmtxO-css\"><button aria-label=\"Comment\" class=\"PJLV PJLV-iPnDcc-css\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\" role=\"img\" class=\"wpds-c-kKAfCG wpds-c-efqEZa focus-highlight flex items-center justify-center brad-lg pointer transition-400 ease-in-out transition-colors\" aria-label=\"Comment on this story\"><title>Comment on this story<\/title><path d=\"M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z\"\/><\/svg><\/button><\/p>\n<p>Comment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"teaser-content grid-center\">\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">When Michael Livieratos saw quarterback Tom Brady in a commercial for the cryptocurrency trading platform FTX, he knew exactly where he wanted to put his $30,000 crypto investment.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cAs a New England Patriots fan my entire life, you can imagine the influence that Tom Brady would have,\u201d said Livieratos, a 56-year-old legal clerk who lives in Connecticut. He soon moved nearly all his money from another crypto exchange to FTX.<\/p>\n<\/div>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Then FTX <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/11\/11\/ftx-bankman-fried-bankruptcy\/?itid=lk_inline_manual_5\" target=\"_blank\" rel=\"noopener\">filed for bankruptcy <\/a>in a spectacular collapse that vaporized<b> <\/b>at least $10 billion in assets, according to bankruptcy filings, including all the money Livieratos had on the platform. Now he is a plaintiff in <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/11\/16\/ftx-class-action-lawsuit\/?itid=lk_inline_manual_5\" target=\"_blank\" rel=\"noopener\">a proposed class-action lawsuit<\/a> that seeks to hold Brady, his supermodel ex-wife, Gisele B\u00fcndchen, and nine other celebrity endorsers of FTX responsible for luring him into a very bad deal.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Until its collapse, FTX had been one of the world\u2019s largest cryptocurrency exchanges \u2014 and one of the most aggressive at marketing digital currencies to the masses. The company had partnerships with NBA teams, patches on Major League Baseball umpire uniforms and the naming rights to the Miami Heat arena. It ran splashy TV ads during NBA and NFL games, including last year\u2019s Super Bowl, in which celebrities portrayed FTX as an exciting but safe place to invest money.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">On Tuesday, the U.S. government brought both criminal charges and civil actions against Sam Bankman-Fried, the 30-year-old founder of FTX, <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/13\/sbf-sec-fraud-charges\/?itid=lk_inline_manual_9\" target=\"_blank\" rel=\"noopener\">accusing him<\/a> of orchestrating one of the biggest financial frauds in U.S. history. But the odds of restitution for FTX customers like Livieratos are slim. \u201cWe\u2019re not going to be able to recover all the losses here,\u201d FTX\u2019s new chief executive John J. Ray III <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/12\/13\/sam-bankman-fried-ftx-hearing-bahamas-live\/#link-FAA24VGWFBD63JYGC3O6CNATSY?itid=lk_inline_manual_9\" target=\"_blank\" rel=\"noopener\">told a House committee. <\/a><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">So Livieratos and his fellow plaintiffs are trying a different approach. Working with Coral Gables, Fla., lawyer Adam Moskowitz, their lawsuit seeks to shift the<b> <\/b>focus from FTX executives<b> <\/b>to what Moskowitz sees as a larger circle of complicity that includes some of the world\u2019s most celebrated actors and athletes. <\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Moskowitz argues that FTX\u2019s interest-bearing accounts were a security, which would require Brady and other promoters to reveal the details of their payments from FTX. The complaint claims \u201cthey have never disclosed the nature, scope, and amount of compensation they personally received in exchange for the promotion.\u201d Instead, they appeared in ads featuring such moments as an enthusiastic Brady dialing up everyone in his contact list to pitch crypto trading on FTX, asking again and again: \u201cYou in?\u201d <\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cYou have very rich people we all love telling us that they checked this out, and it was okay,\u201d Moskowitz said in an interview. \u201cWhy shouldn\u2019t they be held responsible?\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p><span class=\"font--article-body font-copy hide-for-print ma-0 pb-md db italic interstitial\"><a data-qa=\"interstitial-link\" href=\"https:\/\/www.washingtonpost.com\/technology\/interactive\/2022\/crypto-exchange-bitcoin-history\/?itid=lk_interstitial_manual_5&amp;itid=lk_interstitial_manual_15\">Is crypto a house of cards? A look behind the scenes of an unstable industry.<\/a><\/span><\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In part, Moskowitz\u2019s lawsuit reflects the reality that wealthy celebrities are likely to have large amounts of money left \u2014 unlike Bankman-Fried, who has said he has $100,000 in the bank and only <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/11\/30\/sam-bankman-fried-nyt-interview\/?itid=lk_inline_manual_17\" target=\"_blank\" rel=\"noopener\">one working credit card<\/a>. Celebrities also may be inclined to settle quickly to avoid the bad publicity of a protracted court proceeding.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But there are significant legal hurdles to holding promoters accountable. Just this month, a federal judge in California <a href=\"https:\/\/www.cnbc.com\/2022\/12\/07\/kim-kardashian-floyd-mayweather-crypto-scam-lawsuit-dismissed.html#:~:text=A%20federal%20judge%20dismissed%20a,over%20her%20promotion%20of%20EthereumMax.\" target=\"_blank\" rel=\"noopener\">dismissed a lawsuit<\/a> from investors accusing reality-TV star Kim Kardashian, boxer Floyd Mayweather Jr. and others of touting an obscure crypto token known as EMAX as part of a plan to artificially inflate the coin\u2019s value. Though the celebrities <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/10\/03\/sec-kardashian-crypto\/?itid=lk_inline_manual_20\" target=\"_blank\" rel=\"noopener\">agreed to pay millions in fines<\/a> to the Securities and Exchange Commission for failing to disclose that they had been paid to promote the token, Judge Michael W. Fitzgerald said investors are partly responsible for what happens to their money.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">While the case \u201craises legitimate concerns over celebrities\u2019 ability to readily persuade millions of undiscerning followers to buy snake oil with unprecedented ease and reach,\u201d Fitzgerald wrote, investors should \u201cact reasonably before basing their bets on the zeitgeist of the moment.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Moskowitz, who specializes in class-action lawsuits, didn\u2019t set out to become a crypto watchdog. But as Miami has become a hub of crypto investment \u2014 and as case referrals came to him from consumers who\u2019d lost money from various digital-currency scams \u2014 he started scrutinizing the industry.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cIt seemed like a lot of investors were getting hurt and no one was really looking out for them,\u201d said Moskowitz, who has also brought prominent lawyer David Boies onto his lawsuit.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">If FTX\u2019s accounts are ruled to be securities, Moskowitz argues that the celebrities could be responsible for investor losses under many states\u2019 strict \u201cblue sky\u201d laws that ban the promotion of unregistered securities \u2014 and hold promoters liable even if they didn\u2019t understand what they were endorsing.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">FTX and most of the crypto industry has maintained that digital assets are not securities. But citing a standard that emerged from a 1946 Supreme Court case,<b> <\/b>Moskowitz\u2019s<b> <\/b>complaint argues that they are, saying they fit the definition of a public investment in which the investor benefits from the efforts of others.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Demonstrating that the interest-bearing accounts FTX offered were in fact unregistered securities won\u2019t be simple, given how contentious and unresolved the issue remains among regulators. Moskowitz has separately filed a state class action in Florida against Brady and two others and asked the judge, Michael Hanzman, to rule on that question.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Even if the judge rules FTX interest-bearing accounts were not securities, Moskowitz says, he will argue that celebrities should be liable under a strict Florida consumer protection law, which bans \u201cunconscionable, deceptive, or unfair acts or practices in the conduct of any trade or commerce.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">All of the defendants in Moskowitz\u2019s federal class action \u2014 from tennis champion Naomi Osaka to NBA star Stephen Curry to entrepreneur Kevin \u201cMr. Wonderful\u201d O\u2019Leary from the business reality show \u201cShark Tank\u201d \u2014 also hyped the brand. In a video posted to his website less than a month before FTX filed for bankruptcy, O\u2019Leary said he had total confidence in the exchange. \u201cIf there\u2019s ever a place I could be that I\u2019m not gonna get in trouble, it\u2019s going to be at FTX,\u201d O\u2019Leary said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Moskowitz argues that such comments make his case extremely persuasive \u2014 especially coming from someone like O\u2019Leary, who is regarded as a savvy businessman.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cO\u2019Leary is someone people trust because he\u2019s on \u2018Shark Tank,\u2019 \u201d Moskowitz said. \u201cWho doesn\u2019t love \u2018Shark Tank?\u2019 \u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Spokespeople for Brady, B\u00fcndchen, Osaka, Curry and O\u2019Leary did not reply to requests for comment. A lawyer for Brady did not provide a comment for this story.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Sunil Kavuri, a 42-year-old crypto investor from Britain and a plaintiff in the case, said O\u2019Leary\u2019s endorsement was the reason he put a seven-figure sum into an FTX account, including funds he intended to use for his 2-year-old son\u2019s education. All that money is now gone, Kavuri said, stuck with the funds of so many others in FTX bankruptcy proceedings. Kavuri said he thought that, since O\u2019Leary ran a successful investment fund that\u2019s regulated by the SEC, he would be familiar with the legal limits of undue promotion.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In an interview last week on CNBC\u2019s \u201cSquawk Box,\u201d<i> <\/i><a href=\"https:\/\/www.cnbc.com\/2022\/12\/08\/ftx-spokesman-kevin-oleary-says-he-lost-15-million-crypto-payday.html\" target=\"_blank\" rel=\"noopener\">O\u2019Leary said<\/a> he was paid just under $15 million to be a spokesman for FTX, much of which is gone. (He says he put the bulk of the money into crypto through the exchange, and prices have since plummeted. About $4 million went to taxes and his agent\u2019s fees, and $1 million went to equity in FTX, which is now worthless.)<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Asked about an August 2021 statement that FTX met his \u201cown rigorous standards of compliance,\u201d O\u2019Leary said he and other institutional investors \u201crelied on each other\u2019s due diligence.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Now, \u201cwe all look like idiots,\u201d he said.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Moskowitz\u2019s pursuit of A-listers actually began with a separate case against Dallas Mavericks owner Mark Cuban, O\u2019Leary\u2019s co-star on \u201cShark Tank,\u201d who promoted Voyager, a now-bankrupt cryptocurrency lender.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In October 2021, Cuban held a news conference with Voyager co-founder Steve Ehrlich announcing a five-year partnership with the Mavericks that would, as Cuban put it, \u201ccome up with new ways to introduce Mavs fans to cryptocurrency and help them understand it.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In a widely circulated <a href=\"https:\/\/www.youtube.com\/watch?v=aB9GpBOroIw\">YouTube video,<\/a> Cuban offered $100 in bitcoin to anyone who downloaded the Voyager app and made a trade worth at least $100. \u201cI think Voyager is going to be a leader among sports fans and crypto fans around the country,\u201d Cuban said. American Airlines Arena, where the Mavericks play, soon displayed Voyager ads.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">But then crypto prices collapsed and Voyager filed for bankruptcy, leaving many customers unable to access money they thought they could easily reclaim. In August, Moskowitz and Boies filed a proposed class-action lawsuit in federal court in Miami, arguing that Cuban\u2019s endorsement was a big factor in creating that false sense of security.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Litigants are waiting for the judge to rule on Cuban\u2019s motion to dismiss, with experts divided on the odds of it being granted. In the meantime, Moskowitz is gathering depositions from several NBA veterans, including Mavericks general manager Don Nelson, in a bid to show Cuban\u2019s deep involvement with Voyager.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In a brief email to The Post, Cuban said that as a sponsor to the Mavericks, Voyager was \u201csupported by the team as we would any sponsor.\u201d A lawyer for Cuban and the Mavericks, Stephen A. Best, said Moskowitz has not demonstrated that Cuban\u2019s statements prompted anyone to do business with Voyager.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cMark Cuban and any comments that he made were part of an announcement of a sponsorship whereby Voyager became an official sponsor of Dallas Mavericks,\u201d Best said, adding: \u201cYou\u2019ll find that \u2026 there\u2019s a question as to whether any comments were relied upon by the named plaintiffs in this case.\u201d<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">The FTX case makes similar claims against defendants including basketball stars Shaquille O\u2019Neal and Udonis Haslem, quarterback Trevor Lawrence and baseball players David Ortiz and Shohei Ohtani. A representative for Ortiz declined to comment. Representatives for O\u2019Neal, Haslem, Lawrence and Ohtani did not respond to requests for comment.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">There is precedent for celebrities paying up after pushing failed investment schemes. In 1990, the actor Lloyd Bridges settled a case for an undisclosed sum after he made a commercial touting A.J. Obie &amp; Associates, a Detroit-based company whose executive was sentenced to jail in a mortgage scam.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Jeff Greenbaum, a New York advertising attorney, said celebrity endorsers can be held liable in false-advertising claims, but the Federal Trade Commission has typically been the main enforcer. It\u2019s far less common for a private plaintiff to bring legal action against an endorser, he said, adding that courts have generally been hesitant to hold spokespeople<b> <\/b>responsible when investments go bad.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">In the FTX case, \u201cwhat we\u2019re all going to be watching really closely is: What standards are the courts going to apply?\u201d Greenbaum said. \u201cIn other words, what level of involvement does the celebrity need to have? What level of knowledge does the celebrity need to have\u201d to be found responsible.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">To be found liable under Florida\u2019s consumer protection law, Moskowitz will have to offer evidence that the celebrities knew FTX may have been deceiving investors, said Florida attorney Daniel Lustig, which is tough to prove. He said that it\u2019s likely no one, including Brady, expected FTX to collapse.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">Moskowitz acknowledges the case\u2019s difficulties.<b> <\/b>But he notes that the celebrities neglected their responsibility to their fans, who lost large sums of money \u2014 and other things, too.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">After the FTX bankruptcy, Livieratos took down a photo of Brady that had hung on his wall for years.<\/p>\n<\/div>\n<div class=\"article-body\" data-qa=\"article-body\">\n<p data-qa=\"drop-cap-letter\" data-el=\"text\" class=\"wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css font-copy\">\u201cI can\u2019t look at it anymore,\u201d he said.<\/p>\n<\/div>\n<section class=\"dn-ns hide-for-print\" data-testid=\"mostRead\" subscriptions-section=\"content\"\/><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/12\/14\/ftx-class-action-lawsuit\/?utm_source=rss&#038;utm_medium=referral&#038;utm_campaign=wp_business-technology\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment on this story Comment When Michael Livieratos saw quarterback Tom Brady in a commercial for the cryptocurrency trading platform FTX, he knew exactly where&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tom Brady pushed FTX, then the crypto firm failed. 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