{"id":23343,"date":"2022-12-14T11:46:09","date_gmt":"2022-12-14T11:46:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/time-for-a-content-strategy-pivot-heres-how-to-decide-and-get-started\/"},"modified":"2022-12-14T11:46:09","modified_gmt":"2022-12-14T11:46:09","slug":"time-for-a-content-strategy-pivot-heres-how-to-decide-and-get-started","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/time-for-a-content-strategy-pivot-heres-how-to-decide-and-get-started\/","title":{"rendered":"Time For a Content Strategy Pivot? Here\u2019s How To Decide (and Get Started)"},"content":{"rendered":"

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\"\"<\/a>No matter how good your content marketing strategy is, you\u2019ll need to change it at some point.<\/p>\n

A content pivot \u2013 small or large \u2013 can ensure your content marketing stays relevant as customer behavior shifts. Executing a smooth pivot without losing your audience requires work.<\/span><\/p>\n

What is a content pivot?<\/h2>\n

A content pivot changes the direction of your content strategy<\/a>. It\u2019s usually triggered by a shift in your target audience and\/or its behavior. They may have been impacted by local or global events, an algorithm shift on a social media platform, or even an adjustment in your business strategy.<\/p>\n

A #content pivot often is prompted by a shift in the target audience and\/or its behavior, says Grace Lau of @dialpad via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Your content should be timely, high-quality, and valuable to your audience. When that isn\u2019t the case, it\u2019s probably time for a change. But how do you know when your content isn\u2019t delivering?<\/p>\n

In general, look for these red flags:<\/p>\n