{"id":23271,"date":"2022-12-14T04:21:17","date_gmt":"2022-12-14T04:21:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/56-of-app-marketers-have-more-aggressive-kpis-but-tighter-budgets\/"},"modified":"2022-12-14T04:21:17","modified_gmt":"2022-12-14T04:21:17","slug":"56-of-app-marketers-have-more-aggressive-kpis-but-tighter-budgets","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/56-of-app-marketers-have-more-aggressive-kpis-but-tighter-budgets\/","title":{"rendered":"56% of App Marketers Have More Aggressive KPIs But Tighter Budgets"},"content":{"rendered":"

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Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets.<\/p>\n

Liftoff recently published<\/a> its \u201c2022 App Marketer Survey\u201d results, and statistics indicated that the majority of app marketers (56%) now have more aggressive KPI targets, but just 33% are achieving these KPIs. Most respondents (37%) stated that they are working with a smaller budget than last year, and only 33% claimed that they are reaching their KPIs. That being said, they have an optimistic outlook for the next 12 months.<\/p>\n

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\u201cMarketers are more positive about 2023 than about the previous year,\u201d wrote the researchers behind the survey. \u201cIn our first chart of the report, only 22% said that marketing in the present day is better than 12 months ago. But 37% think the future is bright for marketing, 15 percentage points higher than when asked about the past year.\u201d<\/p>\n

Marketers and the Challenges of Budget Constraints<\/h2>\n

As app marketers struggle with budget constraints, previous research indicates that marketers, in general, are expecting budget cuts within the next 12 months.<\/p>\n

Integrate teamed up with Demand Metric to conduct<\/a> \u201cThe State of Marketing Budgets\u201d report, and statistics suggested that about one-fourth of marketers predict that their budget will be reduced in 2023. That being said, the majority of respondents (40%) still expect to achieve or exceed their goals for 2022.<\/p>\n

In 2023, most marketers (54%) will dedicate more of their budget toward content creation\/strategy<\/a>, in addition to customer marketing. The same percentage will focus on digital initiatives.<\/p>\n<\/p><\/div>\n