{"id":23252,"date":"2022-12-14T01:47:21","date_gmt":"2022-12-14T01:47:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/leah-meranus-chief-media-officer-at-dentsu-x\/"},"modified":"2022-12-14T01:47:21","modified_gmt":"2022-12-14T01:47:21","slug":"leah-meranus-chief-media-officer-at-dentsu-x","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/14\/leah-meranus-chief-media-officer-at-dentsu-x\/","title":{"rendered":"Leah Meranus, Chief Media Officer at Dentsu X"},"content":{"rendered":"

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When Leah Meranus accidentally started her journey in media nearly 20 years ago, advertisers only had a few channels to choose from: TV, radio, print. <\/p>\n

Today, there are hundreds of channels for dozens of consumer behaviors\u2014and more competition than ever. So, how do innovative advertisers stay ahead of the curve?\u00a0<\/p>\n

This week on The Speed of Culture, Meranus and host Matt Britton, Suzy founder and CEO, talk about the connection between consumer behavior and market trends. They reflect on the evolution of media consumption from traditional channels to digital platforms such as social media, streaming services and online video.<\/p>\n

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They also explore how marketers need to shift their mindset from traditional tactics to an experience design approach.\u00a0<\/p>\n

Meranus has worked with clients in retail, beauty, luxury, QSR\/CDR, gaming, electronics and more. During her tenure at Initiative, the agency won Adweek\u2019s U.S. Media Agency of the Year<\/a>.<\/p>\n

Stream the new episode below, listen and subscribe on\u00a0Apple Podcasts<\/a>\u00a0or\u00a0find it on Spotify<\/a>.<\/p>\n