{"id":23140,"date":"2022-12-13T18:20:19","date_gmt":"2022-12-13T18:20:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/what-is-the-best-way-to-grow-on-twitter\/"},"modified":"2022-12-13T18:20:19","modified_gmt":"2022-12-13T18:20:19","slug":"what-is-the-best-way-to-grow-on-twitter","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/what-is-the-best-way-to-grow-on-twitter\/","title":{"rendered":"What is the Best Way to Grow on Twitter?"},"content":{"rendered":"

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For today\u2019s Ask Buffer<\/a>, we\u2019re covering a great question we received from one of our followers about growing on Twitter. At Buffer, we\u2019ve found our largest audience on Twitter and love that the platform makes interacting with all of our followers so easy. And that\u2019s the very reason why Twitter is an ideal site for marketing \u2013 it’s the perfect place for brands and content creators to engage and converse with their consumers.<\/p>\n

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#AskBuffer<\/a> what is the best way to grow on Twitter? @buffer<\/a><\/p>\n

\u2014 Nata (@natagoldberg) October 19, 2022<\/a><\/p><\/blockquote>\n<\/figure>\n

Twitter has close to 450 million<\/a> monthly active users, making it a great platform for anyone who wants to spread the word about their small business or passions. If you\u2019re hoping to do exactly that but aren\u2019t sure how to run a successful Twitter account, this blog is for you. We\u2019ll cover the main thing you\u2019ll want to do to gain more followers on the platform and provide some tips on the best kind of tweets to share.<\/p>\n

The more you tweet, the more likely you\u2019ll thrive on Twitter. In fact, RivalIQ<\/a> looked at various industries on Twitter and found that the median rate of posting was five times a week. But sports brands, who posted an average of 41 tweets a week, received the highest twitter engagement of any other industry. While you don\u2019t need to be posting that<\/em> frequently, this data suggests that Twitter accounts that are posting consistently throughout the week are likely to receive higher engagement rates.<\/p>\n

To grow your Twitter account, we recommend keeping a consistent schedule for your tweets and posting content regularly because it establishes expertise and credibility, works with the algorithm, and helps you build your brand voice. Here\u2019s more on each of these:<\/p>\n

Position yourself as an expert<\/h2>\n

The simplest way to grow your account is to gain more followers, and the only way to do that is to contribute to Twitter\u2019s ecosystem. Twitter is unlike other social media sites because, at its very core, the site is made up of exchanges of information in real-time. The more you post about your business or field of expertise, the more likely it is that users will find your Twitter account and follow you.<\/p>\n

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Your Buffer tip of the week ?:<\/p>\n

Instead of writing your ideas for social posts down all over the place, add them to Buffer and then turn them into social posts with our newest feature, Ideas ?<\/p>\n

Now you might be wondering, \u201cCan you help me come up with ideas too?\u201d<\/p>\n

Our answer: pic.twitter.com\/EZawhwi2XN<\/a><\/p>\n

\u2014 Buffer (@buffer) December 2, 2022<\/a><\/p><\/blockquote>\n<\/figure>\n

Over the years, our Twitter account has been a hub of information for our followers. It\u2019s where we communicate about Buffer\u2019s culture, provide our latest product updates, share resources from our blog, and connect with other small businesses. We\u2019ve amassed nearly one million followers by consistently tweeting about social media marketing, small businesses, and remote work since 2010.<\/p>\n

By posting more consistently on your Twitter account, you too can position yourself as an expert and grow your following.<\/p>\n

Establish credibility through consistency<\/h2>\n

Think about the favorite accounts you follow on Twitter or any other social media platform. You probably look forward to their content on a daily or weekly basis. Similarly, you’ll find that Twitter users will only take notice of your account if you\u2019re routinely offering them worthwhile content. As you continue sharing content online, you\u2019ll begin to gain traction and establish trust with your followers.<\/p>\n

We also recommend finding your best time to post on Twitter<\/a> so you can effectively reach more of your audience when you do post.<\/p>\n

Work with the algorithm<\/h2>\n

It\u2019s no secret that pretty much all social media algorithms take into account consistency<\/a> when calculating which content to promote, meaning the more you share, the more likely your account will be shown in your followers\u2019 feeds.<\/p>\n

A Twitter blog post<\/a> stated that the platform is more likely to show certain tweets to a user if said user has interacted with the author\u2019s tweets in the past. So, your goal should be to consistently publish content that is engaging to your followers. As they begin to like, comment, and retweet your posts, the more likely it is that your tweets will be prioritized on their Twitter timeline.<\/p>\n

Build out your brand voice<\/h2>\n

As you continue tweeting on your account, you\u2019ll begin to establish your brand\u2019s voice and style<\/a>. This is the distinct way you communicate with your followers, and by creating this specific voice, your audience can forge a stronger connection to your business.<\/p>\n

Once you tweet with your brand voice in mind, your Twitter followers should be able to recognize your tweets and may even look out for them as they scroll through Twitter. This will help give you a greater presence on the platform because your tweets will stand out amongst the crowd.<\/p>\n

Once you\u2019ve committed to keeping a consistent Twitter schedule, you\u2019ll need to figure out what exactly to tweet about. We\u2019ll go over some suggestions and strategies that will help you create engaging content on Twitter.<\/p>\n

Share useful and relevant content<\/h2>\n

When it comes to posting on your Twitter account, you want to make sure whatever you\u2019re saying will provide value and insight to your audience. There are many ways you can do so, and we\u2019ll go over some examples from other small businesses and content creators.<\/p>\n

Lean into your expertise and strengths<\/h3>\n

At the end of the day, people will follow your Twitter account if they feel like you are tweeting about topics that are relevant, entertaining, timely, and useful.<\/p>\n

Content writer and strategist Kaleigh Moore<\/a> regularly posts about marketing on her Twitter. Below, she shares a helpful tip about maintaining a website’s about page.<\/p>\n

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When’s the last time you took a hard look at your website’s About page?<\/p>\n

It’s more important than you might think. We\u2019ve all heard the saying: \u201cYou only have one chance to make a good first impression.\u201d<\/p>\n

Your About page is often where you make your first impression online.<\/p>\n

\u2014 Kaleigh Moore (@kaleighf) November 16, 2022<\/a><\/p><\/blockquote>\n<\/figure>\n

Here, Asian Law Caucus<\/a> \u2013 a nonprofit organization focused on social justice amongst minority communities \u2013 regularly shares updates on political and social news items in the Bay Area. Note that this is a great example of the org repurposing<\/a> a blog post from their website into a tweet.<\/p>\n

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ICYMI: Brian shared his story as part of a series on Californians organizing to end our state\u2019s prison-to-ICE pipeline that separates thousands of families. His story inspired many people to urge legislators to end this racist practice once and for all.https:\/\/t.co\/nvrh4rWflV<\/a><\/p>\n

\u2014 Asian Law Caucus (@aaaj_alc) December 5, 2022<\/a><\/p><\/blockquote>\n<\/figure>\n

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Repurposing content is one of the best ways to make your social media game more effective. Learn more about the strategy here<\/a>.<\/div>\n<\/div>\n

Leverage Twitter threads<\/h3>\n

If you\u2019re on Twitter, you\u2019re most likely consuming dozens of Twitter threads<\/a> throughout the day. Threads are very popular on the website and should be used whenever a single tweet isn\u2019t enough to express your thoughts. Essentially, a thread is a series of connected tweets that tell a story, explain an opinion, or express factual information. And it\u2019s one of the main ways Twitter users connect and share information on the website.<\/p>\n

Jack Appleby<\/a> grew his impressive career<\/a> as a social strategist through his Twitter account. He became known for crafting detailed threads where he analyzed a host of marketing-related topics, like this Twitter thread<\/a> about how Microsoft handled a leak about Xbox.<\/p>\n

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A major, major @Xbox<\/a> leak was handled masterfully on social in the middle of the night.<\/p>\n

Let’s look at how Xbox made several viral moments out of a bad day thanks to some memes, quick thinking, & a big company that’s agile enough for fast approvals.<\/p>\n

Thread ? \/\/ pic.twitter.com\/QBbeYs3pBJ<\/a><\/p>\n

\u2014 Jack Appleby \u2615\ufe0f (@jappleby) September 8, 2020<\/a><\/p><\/blockquote>\n<\/figure>\n

Similarly, Professor Olomi<\/a> has grown his Twitter following by writing dozens and dozens of informative and entertaining Twitter threads about ancient Islamic astrology.<\/p>\n

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Islamic astrology shares a lot of commonalities and influence with European medieval astrology. For example how they interpret the different signs of the zodiac, or dairat al buruj<\/p>\n

A thread on the signs in Islamic astrology: pic.twitter.com\/ONXchcxzmh<\/a><\/p>\n

\u2014 Ali A Olomi (@aaolomi) July 17, 2019<\/a><\/p><\/blockquote>\n<\/figure>\n

Want more tips for writing a great Twitter thread? You\u2019re in luck \u2013 we wrote a blog post<\/a> on just that.<\/p>\n

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Buffer makes it easy for you to post consistently on Twitter. Get started<\/a> today to schedule tweets and Twitter threads!\u00a0<\/div>\n<\/div>\n