{"id":23007,"date":"2022-12-13T11:02:42","date_gmt":"2022-12-13T11:02:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/what-is-online-reputation-management-orm\/"},"modified":"2022-12-13T11:02:42","modified_gmt":"2022-12-13T11:02:42","slug":"what-is-online-reputation-management-orm","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/what-is-online-reputation-management-orm\/","title":{"rendered":"What Is Online Reputation Management (ORM)?"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Every brand wants to make a good impression online, but having a standout website or social media presence isn\u2019t enough.<\/p>\n

These days, everyone has an opinion on just about everything, and customers are savvy enough to know when a brand is being genuine, and when it\u2019s hiding an ugly truth.<\/p>\n

If your business is hit by a negative review<\/a> or unfavorable media attention, it can feel like the end of the road.<\/p>\n

But turning around perceptions of your brand is possible, especially when you have safeguards to limit the damage and deal with problems before they occur.<\/p>\n

Managing your brand\u2019s reputation online isn\u2019t a once-and-done process, but investing in it as soon as possible can save you plenty of future headaches.<\/p>\n

What Is Online Reputation Management?<\/h2>\n

The key focus of online reputation management, or ORM, is to create a positive perception of a brand or business.<\/p>\n

Every activity a brand takes part in should be monitored and managed to help shape the opinions of existing and future customers, ultimately making the business appear reliable and trustworthy.<\/p>\n

The Connection Between ORM And SEO<\/h3>\n

We all know that customers are increasingly turning to search engines as they research<\/a> new products to buy or services to invest in.<\/p>\n

So ensuring that, when your brand is searched, the best and most positive results are the ones that show up first is an essential part of any ORM strategy.<\/p>\n

What appears in those top searches heavily influences how people think about your brand.<\/p>\n

That\u2019s why you need to be in control of those results as much as possible, and take ownership of what message is being shown to your audience.<\/p>\n

ORM is a multi-channel approach to prevent and resolve any issues that could damage your brand\u2019s reputation.<\/p>\n

Factors That Contribute To ORM<\/h3>\n

While the mix that each business uses to maintain its online reputation will differ, ORM should involve a combination of the following:<\/p>\n