{"id":22938,"date":"2022-12-13T03:06:09","date_gmt":"2022-12-13T03:06:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/digital-experience-is-important-to-diners-too\/"},"modified":"2022-12-13T03:06:09","modified_gmt":"2022-12-13T03:06:09","slug":"digital-experience-is-important-to-diners-too","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/13\/digital-experience-is-important-to-diners-too\/","title":{"rendered":"Digital experience is important to diners too"},"content":{"rendered":"

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Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely used to access menus in service of contactless ordering. But that\u2019s not all.<\/p>\n

\u201cFrom initial search and discovery, through the ordering and post-meal engagement, consumers want a seamless and personalized experience catered to their individual needs,\u201d said\u00a0Perry Turbes, CEO of HungerRush, in a release.<\/p>\n

The data comes from \u201cThe RushReport: The 2023 Restaurant Consumer Experience Report\u201d from HungerRush, a restaurant management solution. The report is based on a survey of 1,000 U.S. adults.<\/p>\n

Why we care. <\/strong>The data from HungerRush (which, of course, has skin in this game) is compelling because it echoes a message we\u2019re hearing everywhere. Consumers (across the board; in this case, literal consumers) are blurring the lines between physical and digital.<\/p>\n

It used to be that going to a restaurant or a bar \u2014 and ordering \u2014 was very much an in-person activity. Even grabbing takeout usually involved walking into a place and talking to people. Indeed, these things still happen. But now diners also expect the option of a digital experience, for wine and liquor as well as food delivery, from discovery to providing feedback.<\/p>\n

You don\u2019t have to be involved in restaurant marketing to hear the message loud and clear.<\/p>\n

Dig deeper: How Allied Beverage is transforming customer experience<\/a><\/em><\/strong><\/p>\n

Pandemic effects.<\/strong> As with everything from grocery to apparel shopping, COVID-19 changed the way diners interacted with restaurants. In addition to the use of QR codes to view menus and apps to place orders (in-house as well as remotely), the pandemic accustomed diners to reading menus online, ordering online for delivery or pickup, and eating as well as working at home.<\/p>\n

33% of the sample preferred takeout because they wanted to eat at home. Over 40% are looking for more innovative ways of ordering, including by text.<\/p>\n

Online discovery. <\/strong>60% go to Google Reviews or Yelp before trying a new restaurant while 85% say it\u2019s important to be able to find reviews online. Just over a third discover restaurants on social media, but word-of-mouth from friends and family trumps that with over 60%.<\/p>\n

Third-party delivery marketplaces and reservation marketplaces also provide opportunities for restaurant discovery. \u201cUp-to-date presences on digital platforms like Google, Yelp, and social media are now table stakes,\u201d the report says.<\/p>\n

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