{"id":22895,"date":"2022-12-12T23:32:13","date_gmt":"2022-12-12T23:32:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/twitter-relaunches-blue-wont-review-accounts-for-authenticity\/"},"modified":"2022-12-12T23:32:13","modified_gmt":"2022-12-12T23:32:13","slug":"twitter-relaunches-blue-wont-review-accounts-for-authenticity","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/twitter-relaunches-blue-wont-review-accounts-for-authenticity\/","title":{"rendered":"Twitter relaunches Blue, won’t review accounts for authenticity"},"content":{"rendered":"

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After various delays<\/a>, Twitter officially relaunched its Blue subscription on Monday, December 12th. As before, Blue offers up a checkmark that appears next to the name of subscribers, although now there are different colours depending on what type of account you have.<\/p>\n

When Twitter\u2019s new owner and dude who got booed at a Chapelle show Elon Musk rolled out the first Twitter Blue revamp earlier this year<\/a>, it cost $9.99\/mo and was only available on iOS. This time around, Musk has changed up the pricing for Blue (likely after realizing Apple was taking a chunk and angrily tweeting about it<\/a>). The service is now available on the web and iOS with different prices. However, at least for the MobileSyrup <\/em>team, it doesn\u2019t seem to be available on iOS in Canada.<\/p>\n

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Twitter Blue subscription in Canada<\/p>\n<\/div>\n

Twitter\u2019s \u2018About Blue<\/a>\u2018 page says it will cost $8\/mo on the web and $11\/mo on iOS in the U.S. For me, Twitter Blue is listed at $10\/mo CAD on the web, and it doesn\u2019t appear at all in the iOS app. Checking the Android app reveals a message that Blue is only available on the web and iOS \u201cfor now.\u201d If Blue on iOS follows the same pricing pattern as Blue on the web, it should cost around $13\/mo in Canada once it becomes available.<\/p>\n

Beyond the pricing and availability changes, Blue notes that subscribers with a verified phone number will get a checkmark \u201conce approved.\u201d There\u2019s a 90-day delay on new accounts subscribing to Blue, but beyond that, there doesn\u2019t seem to be any other measures in place to prevent abuse of the blue checkmark like what happened the first time the feature rolled out. Twitter\u2019 Blue FAQ page<\/a> even notes that \u201caccounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review<\/strong> to confirm that they meet the active, notable and authentic criteria that was used in the previous [verification] process\u201d (emphasis ours).<\/p>\n

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Musk also reiterated plans to remove the legacy checkmarks from Twitter accounts, calling the old process to get them \u201ccorrupt and nonsensical<\/a>.\u201d While there were certainly problems with the old system, at least it took the time to establish a baseline of authenticity for verified accounts. I also find the corruption argument funny, given Musk\u2019s plan to prioritize tweets from those who pay for Blue, effectively forcing pay-to-play rules on the whole platform.<\/p>\n

Moreover, a Twitter support page<\/a> spotted by TechCrunch<\/a> <\/em>details the new checkmark colours. Blue checkmarks will be for those subscribed to Blue (or legacy verified accounts until Musk gets around to removing those). The support page also notes that Twitter won\u2019t review accounts with the Blue checkmark to make sure they\u2019re authentic.<\/p>\n

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The new gold checkmark showing up for some people indicates that the account is \u201can official business account through Twitter Blue for Business.\u201d The page also references grey labels applied to state-affiliated media and government accounts.<\/p>\n

However, there isn\u2019t actually a Blue for Business feature available on Twitter yet. As noted by TechCrunch<\/em>, the gold checkmark is showing up on business accounts that previously had relationships with Twitter and the platform plans to open Blue for Business up to more companies in the future.<\/p>\n

Anyway, it\u2019ll be exciting to see how this rollout of Blue blows up in Musk\u2019s face. The last one went over so <\/em>smoothly<\/a>. You can read all about the latest Twitter turmoil here<\/a>.<\/p>\n

Source: Twitter<\/a>, (2)<\/a> Via: TechCrunch<\/a><\/p>\n<\/p><\/div>\n