{"id":22756,"date":"2022-12-12T15:00:25","date_gmt":"2022-12-12T15:00:25","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/6-easy-steps-to-check-competitors-keywords\/"},"modified":"2022-12-12T15:00:25","modified_gmt":"2022-12-12T15:00:25","slug":"6-easy-steps-to-check-competitors-keywords","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/6-easy-steps-to-check-competitors-keywords\/","title":{"rendered":"6 Easy Steps to Check Competitors’ Keywords"},"content":{"rendered":"

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Making progress on your search rankings requires doing plenty of keyword research. That\u2019s not just identifying the keywords to use on your site and in your marketing materials\u2014keeping tabs on what your competitors are using and the level of success they\u2019re experiencing with those keywords is crucial.<\/p>\n

Scoping out competitors\u2019 keywords will give you ideas for which ones you should go after yourself. That process is made easier by using a tool like Mangools<\/a>, which allows you to track the keyword profiles for dozens of competitor websites at an affordable price point.<\/p>\n

Crazy Egg\u2019s Favorite Tools for Checking Competitors\u2019 Keywords<\/h2>\n

Below you\u2019ll find the options for checking competitors\u2019 keywords that we like the most. These tools can handle a wide range of use cases and deliver solid results for an array of needs and requirements.<\/p>\n

Mangools<\/strong><\/a> helps you research the keywords being used on competitor websites and blogs in a precise manner. You can sign up for a 10-day free trial period<\/a> with Mangools.<\/p>\n

AnswerThePublic<\/strong><\/a> lets you research keywords that are trending on Google in general and on websites similar to yours, helping you generate fresh content ideas. Try AnswerThePublic for free<\/a> before selecting a subscription plan.<\/p>\n

Semrush<\/strong><\/a> is one of the best-known tools for keyword research and analysis while also able to handle tons of other SEO needs. Get started on Semrush for free<\/a> for seven days.<\/p>\n

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More Top Keyword Research Tools<\/h3>\n

There are a lot of tools out there on the market that can help you with keyword research, with many specializing in specific aspects of that research. These platforms can help you find trending keywords to spark content inspiration, identify where you\u2019re falling behind competitors, and gather important statistics on relevant keywords. Want to see all of the best options? Check out our full post reviewing all of the best keyword research tools<\/a> and find the best option for your needs.\u00a0<\/p>\n

Step 1 \u2013 Get Started with Mangools<\/h2>\n

Mangools offers a robust suite of SEO tools to help you manage, track, and analyze keywords and your SEO strategy. We\u2019re largely going to focus on its KWFinder tool in this post, but first, let\u2019s run through a few of the other capabilities Mangools extends to its users.<\/p>\n

Mangools has two tools that focus on search engine results pages (SERPs), SERPChecker and SERPWatcher. These two work on both halves of monitoring search engine rankings, with the former letting you measure search performance for your competitors and the latter focusing on your site pages\u2019 rankings.<\/p>\n

SiteProfiler from Mangools goes a step further than SERPWatcher, measuring your website\u2019s authority on certain topics and keywords. It also helps you find new content ideas that would improve that authority. Last, LinkMiner is Mangools\u2019 backlink analysis tool, checking your backlinks and those of your competitors for quality, health, breakage, and authority.\u00a0<\/p>\n

These tools work well together to create a full-scope SEO monitoring and analysis solution. Best of all, you get access to all of these tools on any Mangools paid plan.\u00a0<\/p>\n

The lowest-priced tier, Basic, limits you to 25 competitor keyword searches per month, while the two higher-priced plans (Premium and Agency) allow for unlimited keyword searches.<\/p>\n

You can try Mangools for free on a 10-day free trial period, during which time you can look up 10 competitor keywords. Just head to Mangools\u2019 homepage <\/a>and click on the 10-Day Free Trial Period<\/strong> button at the top of the page.<\/p>\n

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After that, enter your email address and a password for the trial before clicking on Create My Mangools Account<\/strong>. You do not have to submit a credit card at this time. You will receive an email confirmation, and you must click the confirmation link before you can start the trial.<\/p>\n

Once that\u2019s done, open the Mangools dashboard to see its interface containing each of its five tools. During the free trial period, you have limited access to each of them. For now, focus on KWFinder, which is the primary tool for searching for and measuring your competitors\u2019 strongest keywords.\u00a0<\/p>\n

If you type your website\u2019s domain in the text box in the upper left corner of the main KWFinder screen, you\u2019ll see your site\u2019s most popular keywords listed along the bottom left of the screen. Back in the upper left corner, you\u2019ll also see a list of domains underneath the domain text box. These are other websites KWFinder is suggesting that are similar to your website.\u00a0<\/p>\n

Use this list to help you start your collection of competitor websites to monitor. We\u2019ll discuss how to find additional competitors in the next step.<\/p>\n

Step 2 \u2013 Identify Competing Sites<\/h2>\n

Rather than entering a ton of random domain names into the competitor keyword search tool in Mangools, take a bit of time to figure out exactly which competitor sites are most helpful for you to track.\u00a0<\/p>\n

Certainly, when you subscribe to an upper tier of Mangools, you can track an unlimited number of competitor sites. However, if you end up tracking a huge number of sites, you may waste some time on some that actually aren\u2019t relevant competitors of yours. Using your own research to narrow your list to only your closest competing websites helps you save time and focus your efforts.<\/p>\n

So, how do you find the sites that are your closest competitors?\u00a0<\/p>\n

Open a fresh Google search page (ideally in Incognito or Private Browsing mode to avoid your search history throwing off results) and run individual, manual searches for 10 to 20 of your site\u2019s most important keywords.\u00a0<\/p>\n

Pay attention only to the first page of search results. Take note of the sites and URLs that appear on that first page and jot them down in the order they appear. Repeat for all of your keywords, then compare sites that showed up across the search results. The ones that appear in all or the majority of these searches are your closest competitors. Take note, also, of any sites that appear in just a few of these searches and log them as secondary competitors of yours.<\/p>\n

Then, think about whether you need to focus on competitors who are based near you. If you are trying to rank well as a local business, for example, competitors that are in your area are more important to focus on than remote competitors.\u00a0<\/p>\n

Step 3- Measure Your Competitors\u2019 Keywords in Mangools<\/h2>\n

With a list of your primary competitors in hand, you are ready to use Mangools and its KWFinder tool to see which keywords are working well for each competing website.\u00a0<\/p>\n

Start by entering a domain name for one of your competitors in the upper left corner to search for keywords. You can search your competitor\u2019s domain\u2019s performance across the entire world or limit the search to a certain country.<\/p>\n

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That search input will return a list of the keywords for which that domain ranks well in the table in the lower left area of the window.\u00a0<\/p>\n

Mangools\u2019 KWFinder delivers a few different metrics you can dive into for each keyword:\u00a0<\/p>\n