{"id":22748,"date":"2022-12-12T14:32:42","date_gmt":"2022-12-12T14:32:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/optimize-your-2023-social-media-marketing-with-our-top-10-posts\/"},"modified":"2022-12-12T14:32:42","modified_gmt":"2022-12-12T14:32:42","slug":"optimize-your-2023-social-media-marketing-with-our-top-10-posts","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/optimize-your-2023-social-media-marketing-with-our-top-10-posts\/","title":{"rendered":"Optimize Your 2023 Social Media Marketing With Our Top 10 Posts"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31774\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-social-posts-of-2022-imageA600w.jpg\" alt=\"Elevate with our top 10 B2B social media posts woman at laptop image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-social-posts-of-2022-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/top-10-social-posts-of-2022-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year exploring uncharted territory. We\u2019ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.<\/p>\n<p>We\u2019re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog \u2014 which will celebrate its 20th year in 2023.<\/p>\n<p>The expertise our team has acquired in helping some of the top brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. To help our B2B blog community grow its social media marketing knowledge, we\u2019re thrilled to once again offer up our annual list of the most popular social media marketing posts of the year.<\/p>\n<p>The B2B social media marketing articles that were our most popular of the year are listed below, and we hope they will help you ask the right questions and continue to provide best-answer solutions to the challenges we\u2019ll all face in 2023.<\/p>\n<p>We give many thanks to you \u2014 our dedicated readers, for continuing to make the TopRank Marketing blog a go-to B2B marketing resource.<\/p>\n<h2>Our Most Popular Social Media Marketing Posts in 2022:<\/h2>\n<h3><strong>1. <a href=\"https:\/\/www.toprankblog.com\/2022\/03\/5-new-linkedin-features-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\">Virtual Vision: 5 New LinkedIn Features &amp; How B2B Marketers Can Use Them To Succeed<\/a> <\/strong><strong> \u2014<\/strong> Lane R. Ellis<\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/03\/5-new-linkedin-features-for-b2b-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30867\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-linked-tools-for-b2b-marketers-imageA600w.jpg\" alt=\"5 new LinkedIn features for B2B marketers closeup image of eyes.\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-linked-tools-for-b2b-marketers-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-new-linked-tools-for-b2b-marketers-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>LinkedIn* has released an impressive array of new features in 2022. From company page newsletters and the LinkedIn Podcast Network to the Future of Skills and many other new tools.<\/p>\n<p>In the most popular social media marketing post of 2022 on our blog, I shared 5 new LinkedIn features B2B marketers need to know. We\u2019ve continued to explore new LinkedIn features and insight throughout 2022, including in our CEO <a href=\"https:\/\/www.linkedin.com\/in\/leeodden\/\" target=\"_blank\" rel=\"noopener\">Lee Odden\u2019s<\/a> insightful \u201c<a href=\"https:\/\/www.toprankblog.com\/2022\/11\/b2believe-playbook\/\" target=\"_blank\" rel=\"noopener\">LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig,<\/a>\u201d and \u201c<a href=\"https:\/\/www.toprankblog.com\/2022\/09\/inkedin-marketing-growth-engine\/\" target=\"_blank\" rel=\"noopener\">How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine.<\/a>\u201d<\/p>\n<p>You can check out all of my posts <a href=\"https:\/\/www.toprankblog.com\/author\/laneellis\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and <a href=\"https:\/\/twitter.com\/lanerellis\" target=\"_blank\" rel=\"noopener noreferrer\">follow me on Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/lanerellis\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CAlways%20seek%20the%20opportunity%20to%20acquire%20new%20ways%20to%20do%20marketing%2C%20because%20the%20ability%20to%20pivot%20%26%20adapt%20to%20the%20unknown%20is%20the%20most%20valuable%20skill%20set.%E2%80%9D%20%E2%80%94%20Som%20Puangladda%20%40sompny&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAlways seek the opportunity to acquire new ways to do marketing, because the ability to pivot &amp; adapt to the unknown is the most valuable skill set.\u201d \u2014 Som Puangladda @sompny <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CAlways%20seek%20the%20opportunity%20to%20acquire%20new%20ways%20to%20do%20marketing%2C%20because%20the%20ability%20to%20pivot%20%26%20adapt%20to%20the%20unknown%20is%20the%20most%20valuable%20skill%20set.%E2%80%9D%20%E2%80%94%20Som%20Puangladda%20%40sompny&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>2. <a href=\"https:\/\/www.toprankblog.com\/2022\/08\/7-free-social-media-training-programs\/\" target=\"_blank\" rel=\"noopener\">B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/08\/7-free-social-media-training-programs\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31253\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/social-media-training-programs-imageA600w.jpg\" alt=\"7 free social media training programs from top platforms woman with laptop image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/social-media-training-programs-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/social-media-training-programs-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>B2B marketing is ever-changing, especially when it comes to social media, and in our second most popular social media marketing post of the year we took a look at seven free social media training programs from top platforms including:<\/p>\n<ul>\n<li>Meltwater<\/li>\n<li>Sprinklr<\/li>\n<li>LinkedIn Learning<\/li>\n<li>Brandwatch<\/li>\n<li>Agorapulse<\/li>\n<li>Digimind<\/li>\n<li>SproutSocial<\/li>\n<\/ul>\n<p>With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), it\u2019s been a fantastic time to explore the vast array of online social media marketing courses available to B2B marketers from leading social platforms.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CB2B%20marketers%20who%20take%20the%20time%20to%20focus%20on%20making%20learning%20a%20perpetual%20and%20lifelong%20endeavor%20gain%20key%20advantages%20that%20help%20future-proof%20the%20work%20we%E2%80%99re%20doing%20today%20and%20inspire%20what%20is%20coming%20down%20the%20pike.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cB2B marketers who take the time to focus on making learning a perpetual and lifelong endeavor gain key advantages that help future-proof the work we\u2019re doing today and inspire what is coming down the pike.\u201d \u2014 Lane R. Ellis @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CB2B%20marketers%20who%20take%20the%20time%20to%20focus%20on%20making%20learning%20a%20perpetual%20and%20lifelong%20endeavor%20gain%20key%20advantages%20that%20help%20future-proof%20the%20work%20we%E2%80%99re%20doing%20today%20and%20inspire%20what%20is%20coming%20down%20the%20pike.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>3. <a href=\"https:\/\/www.toprankblog.com\/2022\/04\/b2b-marketing-insight-from-social-polls\/\" target=\"_blank\" rel=\"noopener\">Survey Says: 2022 B2B Marketing Insight From Social Media Polls<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/04\/b2b-marketing-insight-from-social-polls\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30883\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-marketing-insight-from-social-media-polls-imageA600w.jpg\" alt=\"B2B marketing insight from social media polls image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-marketing-insight-from-social-media-polls-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-marketing-insight-from-social-media-polls-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges?<\/p>\n<p>One straightforward way to gauge the pulse of the industry is simply by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers.<\/p>\n<p>In our third most popular B2B social media marketing article of the year, we took a look at what the latest poll data reveals about where B2B marketing is in 2022, from tactics and platforms to events, search and more, plus where it\u2019s headed in 2023.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CKeeping%20on%20top%20of%20your%20audience%E2%80%99s%20outlook%20%E2%80%94%20whether%20it%E2%80%99s%20from%20poll%20results%2C%20questionnaires%2C%20surveys%20or%20other%20varieties%20of%20feedback%20%E2%80%94%20can%20make%20your%20B2B%20marketing%20efforts%20more%20grounded%2C%20data-backed%2C%20and%20authentic.%E2%80%9D%20%E2%80%94%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cKeeping on top of your audience\u2019s outlook \u2014 whether it\u2019s from poll results, questionnaires, surveys or other varieties of feedback \u2014 can make your B2B marketing efforts more grounded, data-backed, and authentic.\u201d \u2014 @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CKeeping%20on%20top%20of%20your%20audience%E2%80%99s%20outlook%20%E2%80%94%20whether%20it%E2%80%99s%20from%20poll%20results%2C%20questionnaires%2C%20surveys%20or%20other%20varieties%20of%20feedback%20%E2%80%94%20can%20make%20your%20B2B%20marketing%20efforts%20more%20grounded%2C%20data-backed%2C%20and%20authentic.%E2%80%9D%20%E2%80%94%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>4. <a href=\"https:\/\/www.toprankblog.com\/2022\/10\/taking-social-listening-offline-and-beyond\/\" target=\"_blank\" rel=\"noopener\">Listen Up: How B2B Marketers Are Expanding Social Listening Offline &amp; Beyond<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/10\/taking-social-listening-offline-and-beyond\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31507\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/expanding-b2b-social-listening-imageA600w.jpg\" alt=\"Expanding B2B social listening strategies businesswoman with hand to ear image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/expanding-b2b-social-listening-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/expanding-b2b-social-listening-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How can B2B marketers amp up their social listening strategy and expand it into other areas?<\/p>\n<p>Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.<\/p>\n<p>From devoting greater bandwidth to purposeful listening to using observational skills that drive marketing change, in the fourth most popular social media marketing post of 2022 we shared 5 key ways to take your listening skills to the next level.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9C%27Listen%27%20means%20much%20more%20than%20hearing%20with%20ears.%20It%20means%20to%20pay%20attention.%20Synonyms%20include%20observe%2C%20be%20attentive%2C%20give%20attention%20to%2C%20hang%20on%20words%2C%20and%20take%20notice.%E2%80%9D%20%E2%80%94%20Meryl%20Evans%20%40MerylkEvans&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c&#8217;Listen&#8217; means much more than hearing with ears. It means to pay attention. Synonyms include observe, be attentive, give attention to, hang on words, and take notice.\u201d \u2014 Meryl Evans @MerylkEvans <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9C%27Listen%27%20means%20much%20more%20than%20hearing%20with%20ears.%20It%20means%20to%20pay%20attention.%20Synonyms%20include%20observe%2C%20be%20attentive%2C%20give%20attention%20to%2C%20hang%20on%20words%2C%20and%20take%20notice.%E2%80%9D%20%E2%80%94%20Meryl%20Evans%20%40MerylkEvans&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>5. <a href=\"https:\/\/www.toprankblog.com\/2022\/09\/b2b-brands-elevating-with-linkedin-live\/\" target=\"_blank\" rel=\"noopener\">Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/09\/b2b-brands-elevating-with-linkedin-live\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31434\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-brands-elevating-with-linkedin-live-imageB600w.jpg\" alt=\"5 B2B brands elevating with LinkedIn Live woman at mic image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-brands-elevating-with-linkedin-live-imageB600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/5-brands-elevating-with-linkedin-live-imageB600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How are B2B brands elevating using LinkedIn Live?<\/p>\n<p>Throughout 2022 B2B brands have increasingly turned to LinkedIn\u2019s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming.<\/p>\n<p>In our fifth most popular social media marketing post of the year, we take the lens-cap off and look at five B2B brands that are elevating customer experiences by live-streaming with LinkedIn Live, including:<\/p>\n<ul>\n<li>Salesforce<\/li>\n<li>Mitel<\/li>\n<li>Maersk<\/li>\n<li>Demandbase<\/li>\n<li>Mercer<\/li>\n<\/ul>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CWhen%20it%20comes%20to%20where%20B2B%20influencer%20marketing%20can%20take%20business%20in%20the%20next%20few%20years%2C%20our%20only%20limitations%20are%20our%20imaginations.%E2%80%9D%20%40BrianSolis%20of%20%40Salesforce&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cWhen it comes to where B2B influencer marketing can take business in the next few years, our only limitations are our imaginations.\u201d @BrianSolis of @Salesforce <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CWhen%20it%20comes%20to%20where%20B2B%20influencer%20marketing%20can%20take%20business%20in%20the%20next%20few%20years%2C%20our%20only%20limitations%20are%20our%20imaginations.%E2%80%9D%20%40BrianSolis%20of%20%40Salesforce&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>6. <a href=\"https:\/\/www.toprankblog.com\/2022\/05\/metaverse-marketing-for-b2b-brands\/\" target=\"_blank\" rel=\"noopener\">5 Timely Ways B2B Brands Can Conquer Metaverse Marketing<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/05\/metaverse-marketing-for-b2b-brands\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30976\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/metaverse-b2b-marketing-imageA600w.jpg\" alt=\"Metaverse marketing for B2B brands professional businessman image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/metaverse-b2b-marketing-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/metaverse-b2b-marketing-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>What do B2B brands need to know about the metaverse?<\/p>\n<p>The metaverse is currently a disconnected hodgepodge of holographic hopes and digital dreams that may or may not eventually reach the sustainable velocity to capture the hearts, minds, and wallets of the public and private sectors.<\/p>\n<p>Whether you\u2019re just testing the metaverse waters as a B2B brand, making the decision to go all-in, or taking a wait-and-see approach, in our sixth most popular social media marketing post of the year we took a deep dive into the current state of the metaverse, and shared top 5 insights B2B marketers can use today and in 2023.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CPeople%20ask%20about%20virtual%20reality%2C%20and%20if%20the%20metaverse%20is%20going%20to%20be%20the%20whole%20future%2C%20and%20the%20answer%20is%20that%20it%E2%80%99s%20going%20to%20be%20part%20of%20the%20future.%E2%80%9D%20%E2%80%94%20Sir%20Tim%20Berners-Lee%20%40timberners_lee&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cPeople ask about virtual reality, and if the metaverse is going to be the whole future, and the answer is that it\u2019s going to be part of the future.\u201d \u2014 Sir Tim Berners-Lee @timberners_lee <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CPeople%20ask%20about%20virtual%20reality%2C%20and%20if%20the%20metaverse%20is%20going%20to%20be%20the%20whole%20future%2C%20and%20the%20answer%20is%20that%20it%E2%80%99s%20going%20to%20be%20part%20of%20the%20future.%E2%80%9D%20%E2%80%94%20Sir%20Tim%20Berners-Lee%20%40timberners_lee&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>7. <a href=\"https:\/\/www.toprankblog.com\/2022\/06\/instagram-enhanced-tags-for-b2b-influencer-marketers\/\" target=\"_blank\" rel=\"noopener\">Instagram\u2019s Enhanced Creator Tags: Implications for B2B Influencer Marketing<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/06\/instagram-enhanced-tags-for-b2b-influencer-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31091\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/enhanced-instagram-tags-for-b2b-marketers-imageA600w.jpg\" alt=\"Enhanced Instagram creator tags for B2B marketers group of professionals image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/enhanced-instagram-tags-for-b2b-marketers-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/enhanced-instagram-tags-for-b2b-marketers-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How can B2B marketers benefit from Instagram\u2019s enhanced tagging features?<\/p>\n<p>Instagram\u2019s addition of enhanced tagging \u2014 which is also available for use in video Reels \u2014 offers significant exposure opportunities for B2B content that has been created by multiple professionals, often precisely the type of content that is either made or co-created by B2B industry influencers.<\/p>\n<p>In our seventh most popular social media marketing post of the year, we looked at how enhanced Instagram tagging can help give a voice to industry experts, help elevate underrepresented talent, and boost brand visibility.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CIn%20a%20world%20where%20online%20visibility%20directly%20leads%20to%20brand%20sponsorships%20and%20other%20types%20of%20monetary%20opportunities%2C%20crediting%20is%20more%20important%20than%20ever.%E2%80%9D%20%E2%80%94%20Alexandra%20Zaoui%20%40ZaouiAlexandra&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cIn a world where online visibility directly leads to brand sponsorships and other types of monetary opportunities, crediting is more important than ever.\u201d \u2014 Alexandra Zaoui @ZaouiAlexandra <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CIn%20a%20world%20where%20online%20visibility%20directly%20leads%20to%20brand%20sponsorships%20and%20other%20types%20of%20monetary%20opportunities%2C%20crediting%20is%20more%20important%20than%20ever.%E2%80%9D%20%E2%80%94%20Alexandra%20Zaoui%20%40ZaouiAlexandra&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>8. <a href=\"https:\/\/www.toprankblog.com\/2022\/08\/developing-social-channels-for-b2b-brands\/\" target=\"_blank\" rel=\"noopener\">How B2B Brands Can Embrace The Metaverse, BeReal, &amp; Other Developing Social Channels<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/08\/developing-social-channels-for-b2b-brands\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31296\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-brands-embracing-new-social-channels-imageA600w.jpg\" alt=\"How B2B brands can embrace emerging channels woman opening curtain image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-brands-embracing-new-social-channels-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-brands-embracing-new-social-channels-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved?<\/p>\n<p>While we haven\u2019t quite gone from B2B to B-to-BeReal just yet, emerging social channels such as BeReal and in a broader sense the metaverse do offer B2B marketers and brands plenty of opportunities, as we explored in our eighth most popular social media marketing article of the year.<\/p>\n<p>The web graveyard is littered with the digital skeletons of so many formerly promising social platforms, including some that were once seemingly poised to rise to the echelon of the most-used forms of online communication.<\/p>\n<p>This social media platform churn is also what helps keep the web interesting and alive, yet there\u2019s no doubt the turnover has made it harder for B2B marketers to invest in new and developing social channels, a challenge that will continue into 2023.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CPeople%20make%20purchasing%20decisions%20based%20on%20recommendations%20and%20perceptions%20of%20people%20%28not%20brands%29%20they%20respect%20and%20trust.%20Influencers%20will%20be%20essential%20for%20humanizing%20B2B%20brands%20in%202022.%E2%80%9D%20%E2%80%94%20Tamara%20McCleary%20%40TamaraMcCleary&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cPeople make purchasing decisions based on recommendations and perceptions of people (not brands) they respect and trust. Influencers will be essential for humanizing B2B brands in 2022.\u201d \u2014 Tamara McCleary @TamaraMcCleary <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CPeople%20make%20purchasing%20decisions%20based%20on%20recommendations%20and%20perceptions%20of%20people%20%28not%20brands%29%20they%20respect%20and%20trust.%20Influencers%20will%20be%20essential%20for%20humanizing%20B2B%20brands%20in%202022.%E2%80%9D%20%E2%80%94%20Tamara%20McCleary%20%40TamaraMcCleary&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>9. <a href=\"https:\/\/www.toprankblog.com\/2022\/08\/twitter-long-form-content-for-b2b\/\" target=\"_blank\" rel=\"noopener\">Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter\u2019s New Long-Form Publishing<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/08\/twitter-long-form-content-for-b2b\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31276\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Twitter-long-form-content-for-B2B-marketers-imageB600w.jpg\" alt=\"Twitter's long-form content for B2B marketers woman image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/Twitter-long-form-content-for-B2B-marketers-imageB600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/Twitter-long-form-content-for-B2B-marketers-imageB600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>How can B2B marketers rev up their social media engines using some of the new long-form social media content publishing features?<\/p>\n<p>In our ninth most-popular B2B social media marketing post of the year, we examined how community-building, executive influence, and episodic or unexpected content can help B2B long-form content thrive on social platforms.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CIt%20takes%20great%20storytelling%20to%20attract%2C%20engage%2C%20and%20convert%20in%20B2B%20marketing%2C%20and%20having%20a%20bigger%20slate%20to%20work%20with%20lets%20more%20powerful%20brand%2C%20customer%2C%20and%20employee%20stories%20gain%20a%20new%20audience.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cIt takes great storytelling to attract, engage, and convert in B2B marketing, and having a bigger slate to work with lets more powerful brand, customer, and employee stories gain a new audience.\u201d \u2014 Lane R. Ellis @lanerellis <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CIt%20takes%20great%20storytelling%20to%20attract%2C%20engage%2C%20and%20convert%20in%20B2B%20marketing%2C%20and%20having%20a%20bigger%20slate%20to%20work%20with%20lets%20more%20powerful%20brand%2C%20customer%2C%20and%20employee%20stories%20gain%20a%20new%20audience.%E2%80%9D%20%E2%80%94%20Lane%20R.%20Ellis%20%40lanerellis&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><strong>10. <a href=\"https:\/\/www.toprankblog.com\/2022\/07\/cannes-lions-b2b-marketing-awards-2022\/\" target=\"_blank\" rel=\"noopener\">Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022<\/a> \u2014 Lane R. Ellis<br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.toprankblog.com\/2022\/07\/cannes-lions-b2b-marketing-awards-2022\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-31120\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/cannes-what-award-winning-b2b-content-looks-like-imageA600w.jpg\" alt=\"What Cannes award-winning B2B marketing looks like image\" width=\"600\" height=\"360\" data-srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/cannes-what-award-winning-b2b-content-looks-like-imageA600w.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/cannes-what-award-winning-b2b-content-looks-like-imageA600w-300x180.jpg 300w\" data-sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>What does award-winning B2B marketing look like?<\/p>\n<p>For the first time since the prestigious Cannes Lions International Festival of Creativity began in the 1950s, the 2022 event saw dedicated B2B-specific marketing award categories, offering a new opportunity for B2B marketers to have their efforts shine on the global stage.<\/p>\n<p>Now that the inaugural Cannes Creative B2B Lions awards event has taken place, in the tenth most popular social media marketing article of the year, we took a look at just what award-winning B2B campaign efforts look like in 2022, and where they are likely to be headed in 2023.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CThe%20next%20twenty%20years%20will%20be%20about%20the%20%E2%80%98Creatification%E2%80%99%20of%20a%20new%20generation%20of%20tech%20businesses.%E2%80%9D%20%E2%80%94%20Ryan%20Roslansky%2C%20%40LinkedIn%20CEO&amp;via=toprank&amp;related=toprank\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe next twenty years will be about the \u2018Creatification\u2019 of a new generation of tech businesses.\u201d \u2014 Ryan Roslansky, @LinkedIn CEO <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.toprankblog.com%2F%3Fp%3D31773&amp;text=%E2%80%9CThe%20next%20twenty%20years%20will%20be%20about%20the%20%E2%80%98Creatification%E2%80%99%20of%20a%20new%20generation%20of%20tech%20businesses.%E2%80%9D%20%E2%80%94%20Ryan%20Roslansky%2C%20%40LinkedIn%20CEO&amp;via=toprank&amp;related=toprank\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h2>Thanks TopRank Marketing Readers<\/h2>\n<p>That\u2019s a wrap on our a varied and insightful selection of the 10 most popular social media marketing posts from the TopRank Marketing blog in\u00a0 2022.<\/p>\n<p>We published many other posts this year specifically about elevating B2B social media marketing, a tradition we\u2019ll continue in 2023, so stay tuned.<\/p>\n<p>Please let us know which social media marketing topics and ideas you\u2019d like to see us focus on for 2023 \u2014 we\u2019d be thrilled to hear your suggestions.<\/p>\n<p>Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at <a href=\"https:\/\/twitter.com\/toprank\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/toprank-online-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/toprank.online.marketing.blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/toprankmarketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, and <a href=\"https:\/\/www.youtube.com\/channel\/UCPjKEKeDtSJhossX3HkjBxw\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>.<\/p>\n<p><em>*LinkedIn is a TopRank Marketing client.<\/em><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" 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territory&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":22749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize Your 2023 Social Media Marketing With Our Top 10 Posts - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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