{"id":22673,"date":"2022-12-12T10:09:03","date_gmt":"2022-12-12T10:09:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/"},"modified":"2022-12-12T10:09:03","modified_gmt":"2022-12-12T10:09:03","slug":"seo-during-a-recession-does-it-still-work","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/","title":{"rendered":"SEO During A Recession (Does It Still Work?)"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\" \/><\/p>\n<div id=\"narrow-cont\">\n<p>It doesn\u2019t take a professional economist to predict the global markets are headed for a downturn.<\/p>\n<p>In the past year, inflation rates in the United States have <a href=\"https:\/\/www.statista.com\/statistics\/273418\/unadjusted-monthly-inflation-rate-in-the-us\/\" rel=\"nofollow noopener\" target=\"_blank\">hovered around 7%<\/a>, with the IMF <a href=\"https:\/\/www.cnbc.com\/2022\/10\/11\/imf-cuts-global-growth-forecast-for-2023-warns-worst-is-yet-to-come.html\" rel=\"nofollow noopener\" target=\"_blank\">predicting the worst is yet to come<\/a>. People everywhere feel the crunch of high gas prices and rising food costs.<\/p>\n<p>And as expenses rise, many businesses are preparing to tighten their belts, cut unnecessary spending and ride out the storm until the global markets turn back around.<\/p>\n<p>As you\u2019re looking to cut the fat in your own company, it can be very tempting to slash your advertising and marketing budget.<\/p>\n<p><strong>This is a huge mistake.<\/strong><\/p>\n<p>By eliminating or even scaling down your marketing efforts, you\u2019re hurting the growth and maintenance of your customer base. New customers will be harder to reach while existing customers will be unaware of new products, services, and deals.<\/p>\n<p>Remember, marketing is an investment \u2013 not an expense. And in an age dominated by the internet, this is especially true of search engine optimization.<\/p>\n<p>So, if you are considering cutting your SEO budget, DON\u2019T DO IT.<\/p>\n<p><strong>Seriously. Don\u2019t even think about it.<\/strong><\/p>\n<p>SEO can continue to move the needle for your business, even when other growth initiatives are coming up short.<\/p>\n<p>In this piece, we\u2019ll look at why that happens and show why SEO should be an important part of your marketing plan, no matter the economic conditions.<\/p>\n<h2>Why Does SEO Do Well In Economic Downturns?<\/h2>\n<p>When times are tough, you need to find a better value for your dollar. Your money needs to stretch further and work harder.<\/p>\n<p>In marketing, <a href=\"https:\/\/www.searchenginejournal.com\/why-seo-is-best-in-recession\/43354\/%22%20%5Cl%20%22close\">few channels work harder than search<\/a> for most products and services.<\/p>\n<p>How do we know this? Because economies are cyclical, and this isn\u2019t our first recession rodeo.<\/p>\n<p>In the SEO era (i.e., since roughly 1991), we\u2019ve had <a href=\"https:\/\/www.forbes.com\/advisor\/investing\/how-long-do-recessions-last\/\" rel=\"nofollow noopener\" target=\"_blank\">three significant recessions<\/a>. During these times, it\u2019s been discovered that SEO still performs. This can be attributed to a few reasons, namely:<\/p>\n<ul>\n<li><strong>It\u2019s flexible:<\/strong> Even if you\u2019re a small fish competing with an industry-dominating competitor, SEO gives you the flexibility to attract new customers. <a href=\"https:\/\/www.searchenginejournal.com\/keyword-research\/long-tail-keywords\/\">Long-tail keywords<\/a> help you target highly specific searches. <a href=\"https:\/\/www.searchenginejournal.com\/google-launches-new-local-search-features\/427348\/\">Local search<\/a> helps people in your area find you, and a regularly updated website lets visitors know that you\u2019re thriving (or at least maintaining), despite the larger economic environment.<\/li>\n<li><strong>It\u2019s integrated:<\/strong> SEO fits in with your Facebook, Snapchat, or any other to help your business appear in search results. This creates an inbound marketing funnel just by taking an optimal approach to things you\u2019re probably already doing.<\/li>\n<li><strong>It\u2019s budget-friendly:<\/strong> Aside from your computer\/internet\/electricity costs \u2013 all of which you\u2019re already paying for \u2013 SEO is primarily a time investment. Even if you\u2019re outsourcing your search engine optimization, you\u2019re paying for your expert\u2019s time and not hard costs like billboards, paid digital ads, and television commercials (all of which also require a labor investment).<\/li>\n<\/ul>\n<p>To reap the benefits of SEO, you don\u2019t need to buy anything; you only need to do your homework, create great content, and optimize your site for web crawlers.<\/p>\n<p>Now that we\u2019ve established that SEO can work in times of economic uncertainty, let\u2019s look at what you need to do to make it work for you.<\/p>\n<h2>How To Prepare For SEO In A Bad Economy<\/h2>\n<p>Whether you are a freelancer, an agency, or an in-house SEO, there are things you need to do to prepare your decision-makers for an economic downturn.<\/p>\n<p>If you skip this, there\u2019s a good chance you\u2019ll get cut with the rest of the marketing budget.<\/p>\n<p>When the economy takes a turn for the worse, the key to keeping decision-makers on board with search marketing efforts comes down to effective tracking and communication about the value it provides.<\/p>\n<p>The first step is to ensure that you and your client are up to date on how the campaign is performing.<\/p>\n<p>If you don\u2019t already know your <a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/\" rel=\"nofollow noopener\" target=\"_blank\">customer lifetime value<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_acquisition_cost\" rel=\"nofollow noopener\" target=\"_blank\">customer acquisition costs<\/a>, now is the time to figure them out. This will give you a metric to keep in mind when calculating the value of your SEO work.<\/p>\n<p>You need to adopt attribution modeling if you are still looking at last-click metrics for search.<\/p>\n<p>Your goal is to make your work irreplaceable. This means communicating your value early and often.<\/p>\n<p>You also need to let decision-makers know that even if someone comes in offering to do the job cheaper (and they will), your results will more than makeup for any additional costs of hiring you.<\/p>\n<p>But to do that, you need to be on the same page with the decision-maker.<\/p>\n<p>To be on the same page, you must agree on the results.<\/p>\n<h2>Goals Are The Key To Reducing Churn During Downtimes<\/h2>\n<p>Once you agree on the results, you can start <a href=\"https:\/\/www.searchenginejournal.com\/smart-seo-goals\/448096\/\">setting smart goals<\/a>\u00a0for what the results will be.<\/p>\n<p>Set the goal and get the decision-maker to agree to it. This helps you set yourself up for long-term success.<\/p>\n<p>And get it in writing (either on paper or digitally), if possible, with both parties signing off.<\/p>\n<p>This establishes in no uncertain terms that the relationship will continue if the goals are met.<\/p>\n<p>It\u2019s definitely a risk if you don\u2019t hit the goals, so don\u2019t set a goal you don\u2019t think you can hit.<\/p>\n<p>If the decision-maker wants to set an unrealistic goal, you need to push back.<\/p>\n<p>Suggest making the unrealistic goal a \u201cstretch goal\u201d and setting a more realistic actual goal.<\/p>\n<p>Don\u2019t get pressured into agreeing to something you can\u2019t deliver.<\/p>\n<p>And make sure your plans are tailored to your specific situation, whether that\u2019s as a freelancer, SEO agency, or B2B marketer.<\/p>\n<h3>As A Freelancer: Diversify And Focus On Core Competencies<\/h3>\n<p>For people who make a living by selling their services and expertise to businesses, recessions can be scary.<\/p>\n<p>And it\u2019s not just about an inability to find new clients \u2013 it could be existing clients who decide to reduce their costs by taking SEO in-house or even old clients who suddenly don\u2019t have the money to pay you.<\/p>\n<p>There\u2019s no guaranteed way to keep your clients, and unfortunately, attrition is part of the game. That said, there are a few things you can do to set yourself up for continued success.<\/p>\n<p>The first thing you should do is diversify your client base. Certain industries are going to be hit harder by recessions than others.<\/p>\n<p>While this can be great if your clients are largely unaffected, it can be downright disastrous if they\u2019re struggling in an industry. And it can be hard to predict which fields will struggle and which will thrive.<\/p>\n<p>You must also find measurable ways to prove your value and expand your core competencies. That means clearly defining your goals (see above section). It also means changing the queries you\u2019re targeting to reflect economy-driven changes in customer behavior.<\/p>\n<p>For more information, we have <a href=\"https:\/\/www.searchenginejournal.com\/business-through-time-of-crisis\/355638\/\">an excellent article<\/a> from the COVID-19 recession in which SEO experts gave us their tips for keeping SEO clients when things are rough.<\/p>\n<h3>As An Agency: Manage Relationships With Existing Clients<\/h3>\n<p>If you\u2019ve been at a digital agency during a recession, you already know marketing budgets are usually one of the first things to get cut. And that makes good client management absolutely vital.<\/p>\n<p>Communication and personal touch can go a long way to demonstrating your commitment to your clients. Of course, getting measurable results doesn\u2019t hurt either.<\/p>\n<p>You should use the recession as a chance to find new opportunity areas. What has changed about the client\u2019s target customer\u2019s behavior because of financial strain? How can you help the client position themselves as the perfect solution?<\/p>\n<p>Focus on enhancing your relationships, offer timely advice, and, when in doubt, over-communicate. These are surefire ways to stay in your clients\u2019 good graces.<\/p>\n<p>You also need to understand where your agency is at risk. If you\u2019re afraid you\u2019ll lose clients, identify specific actions you can take to mitigate that risk.<\/p>\n<p>Review your software subscriptions and other tools to see if you can afford to cut one or more if need be.<\/p>\n<p>Because everyone is worried about their business, it can also be a good time to renegotiate with vendors.<\/p>\n<p>And don\u2019t forget about your team. Your employees are going to be just as stressed as everyone else. Have a tangible plan for keeping them motivated and productive.<\/p>\n<p>For more ideas about how to sustain your SEO agency during a recession, be sure to <a href=\"https:\/\/www.searchenginejournal.com\/seo-agencies-stay-profitable-downturn\/357940\/\">read this piece<\/a>.<\/p>\n<h3>As A B2B: Prioritize The Right Marketing Strategy And Platform<\/h3>\n<p>In a shaky economy, business-to-business (B2B) marketing needs to work harder and do more. And search engine optimization is a key area where you can outwork your competition without stretching your budget.<\/p>\n<p>While you may be tempted to switch all your resources to areas offering short-term results like sales promotions or performance marketing, abandoning your SEO strategy is a big mistake.<\/p>\n<p>For one thing, you\u2019re forsaking all the hard work you\u2019ve already done to get your site to rank on Google, which allows your competitors to swoop in and steal those clicks from right under you.<\/p>\n<p>Not to mention, you risk being forgotten once the recession ends.<\/p>\n<p>Instead of panicking, reevaluate your SEO strategy.<\/p>\n<p>How were you performing before the recession? What keywords were you strong in, and which were you weak in? Are there any related queries you can start targeting that will bring in visitors others in your field may be overlooking?<\/p>\n<p>Give potential customers or clients confidence in your offerings by prominently featuring reviews, testimonials, and case studies on your website. These tend to use the vernacular of your industry, which helps your ranking too.<\/p>\n<p>You should also rethink what platforms you\u2019re using. Obviously, your SEO strategy is going to be primarily focused on Google, adhering to the latest best practices to increase your search engine ranking. Still, it\u2019s also important not to neglect your social media presence.<\/p>\n<p>These are an often-forgotten way to rank in search results for specific keywords, often without much extra work. This is one of the few exceptions where it\u2019s okay to use duplicate content for SEO purposes.<\/p>\n<p>For example, you can share your recent blog post to LinkedIn, Facebook, and Twitter and generate traffic, all with just a single piece of content.<\/p>\n<p>Be sure to take a close look at your integrated campaigns and how they\u2019re performing.<\/p>\n<p>Are you on the same platform your audience uses? And are you positioned correctly on each one?<\/p>\n<p>For example, if you\u2019re selling scrap metal to industrial companies, posting a video of your employees doing a viral dance to TikTok probably isn\u2019t doing you a bit of good.<\/p>\n<p>For more information on developing a sustainable B2B digital marketing plan, be sure to <a href=\"https:\/\/www.searchenginejournal.com\/b2b-media-strategy-recession\/381056\/\">read this article<\/a>.<\/p>\n<h2>The Bottom Line Is The Bottom Line<\/h2>\n<p>Business is all about revenue \u2013 and hopefully profit. But in lean times, you can\u2019t adopt the same tactics that you used in the salad days.<\/p>\n<p>You need to make smarter decisions allowing you to operate more efficiently without sacrificing quality. And this is especially true of your SEO strategy.<\/p>\n<p>Just remember, there\u2019s a light at the end of the tunnel. No recession will last forever, and neither will any boom period.<\/p>\n<p>That\u2019s why it\u2019s important to consistently find new ways to add value with search engine optimization. Set your goals, identify your strengths and weaknesses, and don\u2019t lose heart.<\/p>\n<p>If you can do these things, you\u2019ll be set to come out of the looming recession even stronger than you went in.<\/p>\n<p><strong>More Resources:<\/strong><\/p>\n<hr\/>\n<p><em>Featured Image: Paulo Bobita\/Search Engine Journal<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/seo-during-a-recession\/466106\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO During A Recession (Does It Still Work?) - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO During A Recession (Does It Still Work?) - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T10:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"SEO During A Recession (Does It Still Work?)\",\"datePublished\":\"2022-12-12T10:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/\"},\"wordCount\":1991,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/\",\"name\":\"SEO During A Recession (Does It Still Work?) - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\",\"datePublished\":\"2022-12-12T10:09:03+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg\",\"width\":1600,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/12\\\/seo-during-a-recession-does-it-still-work\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO During A Recession (Does It Still Work?)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO During A Recession (Does It Still Work?) - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/","og_locale":"en_US","og_type":"article","og_title":"SEO During A Recession (Does It Still Work?) - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-12-12T10:09:03+00:00","og_image":[{"width":1600,"height":840,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"SEO During A Recession (Does It Still Work?)","datePublished":"2022-12-12T10:09:03+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/"},"wordCount":1991,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/","name":"SEO During A Recession (Does It Still Work?) - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg","datePublished":"2022-12-12T10:09:03+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/winter-is-coming-seo-dec22-featured-63900f1ac81c5-sej.jpg","width":1600,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/seo-during-a-recession-does-it-still-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"SEO During A Recession (Does It Still Work?)"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/22673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=22673"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/22673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/22674"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=22673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=22673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=22673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}