{"id":22669,"date":"2022-12-12T09:18:45","date_gmt":"2022-12-12T09:18:45","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/a-guide-to-getting-started\/"},"modified":"2022-12-12T09:18:45","modified_gmt":"2022-12-12T09:18:45","slug":"a-guide-to-getting-started","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/12\/a-guide-to-getting-started\/","title":{"rendered":"A Guide To Getting Started"},"content":{"rendered":"

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Most forms of marketing are expensive.<\/p>\n

Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, once you include the cost of production and placement.<\/p>\n

Let\u2019s face it: most small businesses can\u2019t afford that.<\/p>\n

But what if there was a way to reach your desired audience for much less \u2013 perhaps as little as $9 a month<\/a>?<\/p>\n

You don\u2019t need a fairy godmother. You just need to harness the power of email marketing.<\/p>\n

Why Use Email Marketing For Your Small Business?<\/h2>\n

When it comes to reaching new audiences, heating up cold leads, or staying top of mind with existing customers, there\u2019s nothing quite like email marketing \u2013 and not just because it\u2019s cost-effective.<\/p>\n

The main reason you need to be using email campaigns is that they\u2019re extremely effective.<\/p>\n

The average open rate for marketing emails in 2021 was a whopping 21.5%<\/a> \u2013 a growth of 3.5% in just one year. That makes it by far one of the most effective ways to advertise.<\/p>\n

Professional marketers know it works \u2013 that\u2019s why 41.5%<\/a> consider it a very critical factor in their company\u2019s success.<\/p>\n

In 2019, email marketing provided a return on investment (ROI) of an unbelievable $52 for every dollar spent<\/a>. That means you can\u2019t afford not to use it.<\/p>\n

While price and effectiveness are two key selling points for running email marketing campaigns, one that tends to appeal to busy small business owners is that it\u2019s something you can do yourself.<\/p>\n

You don\u2019t have to outsource your email campaigns to an agency or hire someone in-house.<\/p>\n

With a little elbow grease and the information you gain here, you\u2019ll be able to create and launch your own effective campaign in no time.<\/p>\n

Ready to get started? Let\u2019s go.<\/p>\n

How To Start Email Marketing For Your Small Business<\/h2>\n

1. Choose The Right Email Marketing Platform For You<\/h3>\n

Having the right tools is an essential part of any job, whether it\u2019s carpentry or marketing. And for business marketing, that means selecting the right email marketing software.<\/p>\n

You could forgo this step and build all of your lists and campaigns manually in Gmail, Outlook, or whatever other email service provider you\u2019re using, but you have a business to run.<\/p>\n

Manual list building is a tedious, time-consuming process that takes your attention and energy away from other areas.<\/p>\n

Plus, an email platform gives you the opportunity to personalize your messages while collecting performance metrics. These things alone make it worth the investment.<\/p>\n

When deciding between the dozens of programs\u00a0available, you need to find one that has the right functionality for you.<\/p>\n

Some features you should consider are:<\/p>\n