{"id":22575,"date":"2022-12-11T15:07:24","date_gmt":"2022-12-11T15:07:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/11\/whats-behind-your-marketing-frustration\/"},"modified":"2022-12-11T15:07:24","modified_gmt":"2022-12-11T15:07:24","slug":"whats-behind-your-marketing-frustration","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/11\/whats-behind-your-marketing-frustration\/","title":{"rendered":"What&#8217;s Behind Your Marketing Frustration?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div><iframe style=\"width:100%;height:100px;border:none;display:none\" data-org=\"23204a44edaf0945415c25b98dfb8c1a.7c3a5591\" allowfullscreen=\"\" allowtransparency=\"\" allow=\"clipboard-read; clipboard-write\" frameborder=\"0\" id=\"ad-auris-iframe\" scrolling=\"no\"><\/iframe><span id=\"ezoic-pub-ad-placeholder-196\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 box-3 box-3196 adtester-container adtester-container-196\" data-ez-name=\"diymarketers_com-box-3\"><span id=\"div-gpt-ad-diymarketers_com-box-3-0\" ezaw=\"468\" ezah=\"60\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:60px;min-width:468px\" class=\"ezoic-ad\"\/><\/span>Are you overwhelmed or frustrated when it comes to your marketing? That means you\u2019ve somehow lost focus \u2014 even if you think you haven\u2019t.<\/p>\n<p>Overwhelm, means you\u2019ve got too many balls in the air. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Frustration#:~:text=Frustration%20originates%20from%20feelings%20of,are%20more%20likely%20to%20occur.\" data-lasso-id=\"26372\" target=\"_blank\" rel=\"noopener\">Frustration means<\/a> that some of those balls are falling down around you.<\/p>\n<p>I get it; marketing can be expensive, the results can be hard to measure, and it takes a lot of iterations to get it right.<span id=\"ezoic-pub-ad-placeholder-615\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<h3>Think SLOW marketing<\/h3>\n<p>So, instead of constantly going from one marketing idea to the next, commit to focus; I like to call it SLOW marketing.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-197\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 medrectangle-3 medrectangle-3197 adtester-container adtester-container-197\" data-ez-name=\"diymarketers_com-medrectangle-3\"><span id=\"div-gpt-ad-diymarketers_com-medrectangle-3-0\" ezaw=\"580\" ezah=\"400\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:400px;min-width:580px\" class=\"ezoic-ad\"\/><\/span>Give yourself the time to think, process, make choices and implement those choices, see the impacts and data for those choices, so that you can make appropriate changes when you want to.<\/p>\n<p>Think of it this way.<\/p>\n<h2>If you try to catch everything \u2013 you\u2019ll catch nothing<\/h2>\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%221024%22%20height=%22683%22%3E%3C\/svg%3E\" alt=\"marketing frustration juggling too many balls\" class=\"ezlazyload wp-image-80219\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-1024x683.jpeg 1024w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-300x200.jpeg 300w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-768x512.jpeg 768w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-1536x1024.jpeg 1536w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-2048x1366.jpeg 2048w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/Juggling-balls-woman-frustrated-scaled-1-1024x683.jpeg\"\/><\/figure>\n<p>I was at a management workshop years ago and the exercise we did changed the way I understood focus forever.<\/p>\n<p>The facilitator called for a volunteer and I was picked. I go to the front of the room and the facilitator said, I\u2019m going to throw these balls in the air and I want you to catch them.<\/p>\n<p>How many did I catch?<\/p>\n<p>None of them.<span id=\"ezoic-pub-ad-placeholder-199\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 medrectangle-4 medrectangle-4199 adtester-container adtester-container-199\" data-ez-name=\"diymarketers_com-medrectangle-4\"><span id=\"div-gpt-ad-diymarketers_com-medrectangle-4-0\" ezaw=\"300\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px\" class=\"ezoic-ad\"\/><\/span><\/p>\n<p>Then he said, I\u2019m going to throw these balls into the air, and I want you to catch the red one.<\/p>\n<p>He threw the balls in the air.<\/p>\n<p>I caught the red one.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-600\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 box-4 box-4600 adtester-container adtester-container-600\" data-ez-name=\"diymarketers_com-box-4\"><span id=\"div-gpt-ad-diymarketers_com-box-4-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:400px;min-width:580px\" class=\"ezoic-ad\"\/><\/span>That\u2019s when I realized that overwhelm was having too many balls, ideas, projects, etc. that I was trying to work on at the same time.<\/p>\n<p>That doesn\u2019t work.<\/p>\n<h2>Stay in the step you\u2019re in \u2014 and marketing is all about steps<\/h2>\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"612\" height=\"408\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22612%22%20height=%22408%22%3E%3C\/svg%3E\" alt=\"climbing steps - how to deal with marketing frustration\" class=\"ezlazyload wp-image-80220\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/climbing-steps.jpeg 612w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/climbing-steps-300x200.jpeg 300w\" data-sizes=\"auto, (max-width: 612px) 100vw, 612px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/climbing-steps.jpeg\"\/><figcaption class=\"wp-element-caption\">Side view of young businesswoman climbing stairs to success on concrete wall background. Leadership and career development concept<\/figcaption><\/figure>\n<p><span class=\"ezoic-autoinsert-ad ezoic-under_first_paragraph\"\/><\/p>\n<p>One coach I worked with alway says \u201cStay in the step you\u2019re in.\u201d I absolutely love this phrase and have adopted it for myself in all aspects of life.<\/p>\n<p>Every process has steps. And if you want to get the desired result, you have to complete each step, in order.<\/p>\n<p>Marketing is much the same way. The key to successful marketing is choosing before doing.<\/p>\n<h3>Get ready to make choices and stick with them<\/h3>\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"557\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%221024%22%20height=%22557%22%3E%3C\/svg%3E\" alt=\"choices - marketing frustration\" class=\"ezlazyload wp-image-80222\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/choices-1-1024x557.jpeg 1024w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/choices-1-300x163.jpeg 300w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/choices-1-768x418.jpeg 768w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/choices-1.jpeg 1400w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/choices-1-1024x557.jpeg\"\/><\/figure>\n<p><span id=\"ezoic-pub-ad-placeholder-601\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 banner-1 banner-1601 adtester-container adtester-container-601\" data-ez-name=\"diymarketers_com-banner-1\"><span id=\"div-gpt-ad-diymarketers_com-banner-1-0\" ezaw=\"336\" ezah=\"280\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:250px;min-width:300px\" class=\"ezoic-ad\"\/><\/span>No one tells you this. But the way these marketing millionaires got to where they are isn\u2019t just because they were naturally good at something. They got to where they are because they decided to make choices. They committed to the choices they made and rode them out through several selling cycles so that they could optimize and improve.<\/p>\n<p>This is all about FOCUS! Making a choice to commit to something. Then choosing the actions you will take and then taking those actions, learning from the data, making improvements, and moving on to the next step.<\/p>\n<h2>Use and follow the marketing process to keep you focused<\/h2>\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%221024%22%20height=%22576%22%3E%3C\/svg%3E\" alt=\"marketing frustration\" class=\"ezlazyload wp-image-80224\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process-1024x576.jpeg 1024w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process-300x169.jpeg 300w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process-768x432.jpeg 768w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process-1536x864.jpeg 1536w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process.jpeg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/follow-the-process-1024x576.jpeg\"\/><\/figure>\n<p>Marketing has a process. Follow it in order. Stay in the step you\u2019re in. Make choices before you go on to the next step.<\/p>\n<p><span class=\"ezoic-autoinsert-ad ezoic-under_second_paragraph\"\/><\/p>\n<p>I\u2019ve talked about the <a href=\"https:\/\/diymarketers.com\/how-to-map-out-your-marketing-process\/\" data-type=\"post\" data-id=\"23686\" data-lasso-id=\"26373\">marketing process <\/a>before, but today, you\u2019re going to see exactly where to focus so that you know when you can move on to the next step.<\/p>\n<h3>Market Research \u2013 Focus on answers to these questions<\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%221024%22%20height=%22683%22%3E%3C\/svg%3E\" alt=\"make decisions\" class=\"ezlazyload wp-image-80225\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions-1024x683.jpeg 1024w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions-300x200.jpeg 300w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions-768x512.jpeg 768w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions-1536x1025.jpeg 1536w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions.jpeg 2000w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/make-decisions-1024x683.jpeg\"\/><figcaption class=\"wp-element-caption\">Young pensive businesswoman and ideas coming out of her head<\/figcaption><\/figure>\n<p><span class=\"ezoic-autoinsert-ad ezoic-mid_content\"\/><\/p>\n<p><strong>The purpose of market research to provide you data, information, and insight so that you can make go-no-go decisions.<\/strong> Like:<\/p>\n<ul>\n<li>Is there a market or an opportunity for this idea?<\/li>\n<li>Who is my ideal customer?<\/li>\n<li>Who struggles most with a problem that I solve?<\/li>\n<li>Who hates doing what I do? Who sucks at doing what I do well? Who would value what I do the most?<\/li>\n<li>What alternatives do my ideal customers have to choose from?<\/li>\n<li>How much are those alternatives?<\/li>\n<li>What is their unmet \u201cwant\u201d?<\/li>\n<li>What is their ideal outcome?<\/li>\n<li>What\u2019s missing that I can provide?<\/li>\n<li>What challenge are they dealing with, how have they been solving this problem, what\u2019s everyone telling them to do to solve the problem?<\/li>\n<li>How long does it take to solve the problem<\/li>\n<li>How much does it cost to solve the problem<\/li>\n<li>What\u2019s the current industry success rate in solving this problem?<\/li>\n<\/ul>\n<p><strong>Skipping this step, or assuming that YOU know the answers to these questions is the root cause of why businesses fail.<\/strong><span id=\"ezoic-pub-ad-placeholder-602\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 large-leaderboard-2 large-leaderboard-2602 adtester-container adtester-container-602\" data-ez-name=\"diymarketers_com-large-leaderboard-2\"><span id=\"div-gpt-ad-diymarketers_com-large-leaderboard-2-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:400px;min-width:580px\" class=\"ezoic-ad\"\/><\/span><\/p>\n<p>When you look at the research about why businesses fail, you\u2019ll see something like \u201clack of market research\u201d or \u201cno demand\u201d or \u201clack of capital (read, not enough money or sales or profit) \u2014 all of these issues stem from not having enough information to make good choices and then being overwhelmed by what actions to take.<\/p>\n<p>Don\u2019t stay here forever and get stuck with analysis paralysis \u2014 make choices, document why you chose what you chose and move on to the next step.<\/p>\n<p>This is going to be an iterative process anyway, so keep moving.<\/p>\n<h2>Segment \u2013 Target \u2013 Position: Focus on an ideal customer and why they should choose you<\/h2>\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"685\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%221024%22%20height=%22685%22%3E%3C\/svg%3E\" alt=\"segment, target, position is like a treasure map to your ideal customer\" class=\"ezlazyload wp-image-80227\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/page-12-pic-1024x685.jpg 1024w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/page-12-pic-300x201.jpg 300w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/page-12-pic-768x514.jpg 768w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/page-12-pic.jpg 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/page-12-pic-1024x685.jpg\"\/><figcaption class=\"wp-element-caption\">Old brass compass lying on a very old map showing the way to treasure<\/figcaption><\/figure>\n<p>The market research step gives you the information that you need here. You will choose<\/p>\n<ul>\n<li>A segment of people; women, local residents, retirees, etc.<\/li>\n<li>Within that segment, you will choose a target; women going through divorce<\/li>\n<li>Then choose a message to that target; I help women going through divorce plan their financial future.<\/li>\n<\/ul>\n<p><span id=\"ezoic-pub-ad-placeholder-603\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 leader-1 leader-1603 adtester-container adtester-container-603\" data-ez-name=\"diymarketers_com-leader-1\"><span id=\"div-gpt-ad-diymarketers_com-leader-1-0\" ezaw=\"300\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:300px\" class=\"ezoic-ad\"\/><\/span>DO NOT continue until you\u2019ve made your choices. Reflect on your research, make your choices, and document why you chose who you chose.<\/p>\n<p><strong>This isn\u2019t cast in stone, but you don\u2019t want to change it just yet without any data.<\/strong><\/p>\n<h3>Why choose a customer before developing an offer?<\/h3>\n<p>A lot of businesses start with a product or service first and then go looking for customers. But a product or service is NOT an offer \u2013 it\u2019s just a product or service. It\u2019s a commodity. It\u2019s a WHAT, looking for a WHY.<span id=\"ezoic-pub-ad-placeholder-616\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 large-mobile-banner-2 large-mobile-banner-2616 adtester-container adtester-container-616\" data-ez-name=\"diymarketers_com-large-mobile-banner-2\"><span id=\"div-gpt-ad-diymarketers_com-large-mobile-banner-2-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:250px;min-width:250px\" class=\"ezoic-ad\"\/><\/span><\/p>\n<p>So, even if you have a product or service, you must go through the process of developing an offer. Going through this process might give you some new ideas.<\/p>\n<h2>Develop an offer using the 4 P\u2019s (Product, Price, Promotion, Place): Focus on the outcome and value equation<\/h2>\n<p>Now you\u2019re going to develop an offer for your target market. Your offer is the unique combination of your product or service, how it\u2019s priced, packaged, delivered and promoted.<\/p>\n<h3>You can\u2019t make money without an offer that appeals to customers<\/h3>\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"427\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22640%22%20height=%22427%22%3E%3C\/svg%3E\" alt=\"shopping\" class=\"ezlazyload wp-image-80229\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/shopping.jpeg 640w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/shopping-300x200.jpeg 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/shopping.jpeg\"\/><\/figure>\n<p>Your offer and what you are selling are two different things.<\/p>\n<p>Your customer is buying an outcome, and your offer is the vehicle, the path or the doorway that leads to the outcome.<\/p>\n<ul>\n<li>If you sell shovels, your customer is buying holes<\/li>\n<li>If you sell dishwashers, your customer is buying clean, done-for-you dishes<\/li>\n<li>If you\u2019re selling landscaping, your customer is buying a maintained, beautiful lawn.<\/li>\n<\/ul>\n<h3>To sell an offer, you have to provide value: Offer = Value<\/h3>\n<p>Value is a function of 4 elements:<\/p>\n<ol>\n<li>The desired outcome (wants)<\/li>\n<li>How likely they are to achieve their desired outcome (wants)<\/li>\n<li>How long it takes to achieve the desired outcome (obstacles\/friction)<\/li>\n<li>How much effort it takes to achieve the desired outcome (obstacles\/friction)<\/li>\n<\/ol>\n<p><span id=\"ezoic-pub-ad-placeholder-605\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 large-mobile-banner-1 large-mobile-banner-1605 adtester-container adtester-container-605\" data-ez-name=\"diymarketers_com-large-mobile-banner-1\"><span id=\"div-gpt-ad-diymarketers_com-large-mobile-banner-1-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:400px;min-width:580px\" class=\"ezoic-ad\"\/><\/span>It\u2019s a formula that looks like this<\/p>\n<p>Desired outcome x likelihood of achieving it\/length of time x effort<\/p>\n<p>You want the numerator to be high and the denominator to be as close to zero as possible.<\/p>\n<p>In an ideal world, the customer would give you money and achieve their outcome the instant they made the purchase and received the offer.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-608\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 leader-2 leader-2608 adtester-container adtester-container-608\" data-ez-name=\"diymarketers_com-leader-2\"><span id=\"div-gpt-ad-diymarketers_com-leader-2-0\" ezaw=\"250\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;width:100%;max-width:1200px;margin-left:auto!important;margin-right:auto!important;min-height:400px;min-width:580px\" class=\"ezoic-ad\"\/><\/span>Let\u2019s use water as an example:<\/p>\n<p>desired outcome \u2013 not thirsty<\/p>\n<p>likelihood of achieving the outcome \u2013 100%<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-609\" class=\"ezoic-adpicker-ad\"\/>How long it takes \u2013 0 minutes<\/p>\n<p>How much effort it takes- 0 effort, just drink<\/p>\n<p>This is why a bottle of water in the desert is worth just about any price you\u2019re willing to pay, if you\u2019re thirsty enough.<\/p>\n<p>A great offer will can eliminate 80% of your current marketing effort and expense. If you\u2019re looking for where to sharpen your marketing saw \u2014 look no further than creating a great offer.<\/p>\n<h2>Implementation: Focus on what works, what doesn\u2019t work and what to change<\/h2>\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"427\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22640%22%20height=%22427%22%3E%3C\/svg%3E\" alt=\"success\" class=\"ezlazyload wp-image-80230\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/success.jpeg 640w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/success-300x200.jpeg 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/success.jpeg\"\/><\/figure>\n<p><span id=\"ezoic-pub-ad-placeholder-610\" class=\"ezoic-adpicker-ad\"\/>Now you are ready to take action and start implementing your marketing plan. You will NOT get it right the first time. This is why it\u2019s critical to start somewhere and optimize. Make a simple plan without too many moving parts.<\/p>\n<h3>Choose your <keyword data-keyword-id=\"3495\">marketing strategy<\/keyword><\/h3>\n<p>There are only three <a href=\"https:\/\/diymarketers.com\/how-to-choose-a-marketing-strategy\/\" data-type=\"post\" data-id=\"23312\" data-lasso-id=\"26374\">marketing strategies to choose from<\/a>. Pick the one that matches your natural strengths.<\/p>\n<ul>\n<li>Content marketing \u2013 ideal for experts and educators who recommend different products.<\/li>\n<li>Direct marketing \u2013 ideal for people who have a specific audience, with a specific problem who can use a specific solution.<\/li>\n<li>Advertising \u2013 ideal for people whose time is best spent working one-on-one with customers.<\/li>\n<\/ul>\n<p>Your <keyword data-keyword-id=\"3496\"><a href=\"https:\/\/diymarketers.com\/how-to-choose-a-marketing-strategy\/\">marketing strategy<\/a><\/keyword> is the general way that you\u2019re going to attract customers. You will use elements of all three of these, but one of these strategies will ultimately be your go-to.<\/p>\n<p>Your strategy directs how you\u2019re going to use your tactics.<\/p>\n<p><span class=\"ezoic-autoinsert-ad ezoic-long_content\"\/><\/p>\n<div class=\"wp-block-affiliate-plugin-lasso\">\n<div id=\"lasso-anchor-id-79594-26375\" class=\"lasso-container\">\n<div class=\"lasso-display lasso-splash lasso-url-superpower-autostart\">\n<p>Try This!<\/p>\n<div class=\"lasso-box-1\"><a class=\"lasso-image\" target=\"_blank\" href=\"https:\/\/diymarketers.com\/superpower-autostart\/\" data-lasso-box-trackable=\"true\" data-lasso-id=\"79594\" data-lasso-name=\"What's Your Marketing SuperPower?\" title=\"What's Your Marketing SuperPower?\" rel=\"nofollow noopener sponsored\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/08\/Superhero-webinar-image.webp\" height=\"500\" width=\"500\" class=\"ezlazyload\" alt=\"What's Your Marketing SuperPower?\"\/><\/a><\/div>\n<div class=\"lasso-box-2\"><a class=\"lasso-title\" target=\"_blank\" href=\"https:\/\/diymarketers.com\/superpower-autostart\/\" data-lasso-box-trackable=\"true\" data-lasso-id=\"79594\" data-lasso-name=\"What's Your Marketing SuperPower?\" title=\"What's Your Marketing SuperPower?\" rel=\"nofollow noopener sponsored\">What&#8217;s Your Marketing SuperPower?<\/a><\/p>\n<div class=\"lasso-description\">\n<p><strong>If you want to do LESS marketing and make MORE money, you need to FOCUS on just ONE marketing strategy! But which one?<\/strong><\/p>\n<p>In just 60 seconds, you&#8217;ll <strong>discover your signature marketing strategy<\/strong>, two tactics that work well with it, and be ready to do less marketing and make more money. So what are you waiting for? Take the quiz now!<\/p>\n<\/div>\n<p><a class=\"lasso-button-1\" target=\"_blank\" href=\"https:\/\/diymarketers.com\/superpower-autostart\/\" data-lasso-box-trackable=\"true\" data-lasso-id=\"79594\" data-lasso-name=\"What's Your Marketing SuperPower?\" title=\"What's Your Marketing SuperPower?\" rel=\"nofollow noopener sponsored\">What&#8217;s My Superpower?<\/a><\/p>\n<div class=\"lasso-end\">\n<p><span>We earn a commission if you click this link and make a purchase at no additional cost to you.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Pick some tactics<\/h3>\n<p>Tactics are the different communications channels that you\u2019e going to use. Your strategy drives the techniques you will use inside these channels.<span id=\"ezoic-pub-ad-placeholder-618\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<p>Think of it this way:<\/p>\n<p>Think of your strategy as the architectural style of your house; Mid-Century Modern, Colonial, Shot-Gun, for example.<\/p>\n<p>Every house has standard elements inside of it; appliances, rooms, sinks, etc. Those are your tactics \u2014 the channels or vehicles with which you do things in your house.<\/p>\n<p>But these rooms and elements will be organized differently depending on what type of house they are in. They will look different, feel different, etc \u2014 even though an appliance is an appliance \u2013 it\u2019s a vehicle for tasks that need to be done.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"525\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22700%22%20height=%22525%22%3E%3C\/svg%3E\" alt=\"marketing strategy and tactics\" class=\"ezlazyload wp-image-80217\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/image.jpeg 700w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/image-300x225.jpeg 300w\" data-sizes=\"auto, (max-width: 700px) 100vw, 700px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/image.jpeg\"\/><\/figure>\n<\/p>\n<p>In the world of your <keyword data-keyword-id=\"3497\">marketing strategy<\/keyword> and communication channels it works very much the same way. The strategy will drive what you say, how you say it and where you deliver the communication so that you meet your audience where they are<span id=\"ezoic-pub-ad-placeholder-619\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<h3>Focus on integrating your strategy with your tactics<\/h3>\n<p>A lot of frustration comes from doing tactics without a supporting strategy. Here\u2019s what that looks like \u2014 I\u2019ve done this WAY TOO MANY TIMES. See if you did too:<\/p>\n<ul>\n<li>Just sending email newsletters \u2014 as a newsletter, with no rhyme, reason, purpose or consistent call to action.<\/li>\n<li>Doing webinars and not including a solid offer, not talking about the offer, etc.<\/li>\n<li>Doing webinars and skipping the offer<\/li>\n<li>Doing webinars and making it all about the offer<\/li>\n<li>Writing blog posts \u2014 to write blog posts<\/li>\n<li>Skipping from one program or idea to another<\/li>\n<\/ul>\n<p>The list is endless, I\u2019ve done them all until it hit me that these two go TOGETHER and this creates a level of focus that radically simplifies your life and your marketing,.<\/p>\n<h2>Measure and Tweak \u2013 Focus on small, iterative changes<\/h2>\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"425\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22640%22%20height=%22425%22%3E%3C\/svg%3E\" alt=\"measure\" class=\"ezlazyload wp-image-80231\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/measure.jpeg 640w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/measure-300x199.jpeg 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/measure.jpeg\"\/><\/figure>\n<p>Honestly, I have always hated measuring and analytics. I avoided it because it felt like a grade, and when the results were below my expectations, I made it mean that I was bad. And, since I didn\u2019t want to be confronted with how much I sucked at this \u2014 I didn\u2019t measure.<\/p>\n<p>Sound familiar \u2014 I get it.<span id=\"ezoic-pub-ad-placeholder-620\" class=\"ezoic-adpicker-ad\"\/><\/p>\n<p>Well, I\u2019m working my way through this. Numbers are not people. Numbers can\u2019t judge you. Your metrics are really nothing more than guideposts that tell you where to make changes.<\/p>\n<p>I love to cook, so I\u2019m going to compare metrics to tasting your food as you\u2019re cooking.<\/p>\n<p>Your metrics tell you whether you need more salt, or some other spice as you work your way through a recipe.<\/p>\n<p>Keep adding, changing, and repeating until you\u2019ve made your recipe ideal just for you.<\/p>\n<h2>Focus is the Forgotten Success Ingredient<\/h2>\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"427\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=%22http:\/\/www.w3.org\/2000\/svg%22%20width=%22640%22%20height=%22427%22%3E%3C\/svg%3E\" alt=\"focus\" class=\"ezlazyload wp-image-80232\" data-ezdata-srcset=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/focus.jpeg 640w,https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/focus-300x200.jpeg 300w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" ezimgfmt=\"rs rscb22 src ng ngcb22 srcset\" data-ezsrc=\"https:\/\/diymarketers.com\/wp-content\/uploads\/2022\/12\/focus.jpeg\"\/><\/figure>\n<p>As you travel the web reading articles, and attending webinars and events, notice how everyone talks about ideas, strategies, and programs that are designed to make your marketing successful. All the programs and ideas are different, and yet they all share one ingredient \u2014 that no amount of money will pay for \u2014 FOCUS.<\/p>\n<p>Focus is a VERB, it\u2019s something that only you can do. Sure, you can pay someone thousands of dollars and maybe it will keep you on task. But, if new years\u2019 resolutions and gym memberships have taught us anything, it\u2019s that focus is an individual sport.<\/p>\n<p><span id=\"ezoic-pub-ad-placeholder-621\" class=\"ezoic-adpicker-ad\"\/><span class=\"ezoic-ad ezoic-at-0 leader-4 leader-4621 adtester-container adtester-container-621 ezoic-ad-adaptive\" data-ez-name=\"diymarketers_com-leader-4\"><span class=\"ezoic-ad leader-4 leader-4-multi-621 adtester-container adtester-container-621\" data-ez-name=\"diymarketers_com-leader-4\"><span id=\"div-gpt-ad-diymarketers_com-leader-4-0\" ezaw=\"290\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:290px\" class=\"ezoic-ad\"\/><\/span><span class=\"ezoic-ad leader-4 leader-4-multi-621 adtester-container adtester-container-621\" data-ez-name=\"diymarketers_com-leader-4\"><span id=\"div-gpt-ad-diymarketers_com-leader-4-0_1\" ezaw=\"290\" ezah=\"250\" style=\"position:relative;z-index:0;display:inline-block;padding:0;min-height:250px;min-width:290px\" class=\"ezoic-ad\"\/><\/span><\/span><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/diymarketers.com\/marketing-frustration\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you overwhelmed or frustrated when it comes to your marketing? That means you\u2019ve somehow lost focus \u2014 even if you think you haven\u2019t. Overwhelm,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s Behind Your Marketing Frustration? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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