{"id":22550,"date":"2022-12-11T09:52:34","date_gmt":"2022-12-11T09:52:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/11\/jerry-chen-weighs-in-on-aws-marketplace-as-a-channel-for-startups\/"},"modified":"2022-12-11T09:52:34","modified_gmt":"2022-12-11T09:52:34","slug":"jerry-chen-weighs-in-on-aws-marketplace-as-a-channel-for-startups","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/11\/jerry-chen-weighs-in-on-aws-marketplace-as-a-channel-for-startups\/","title":{"rendered":"Jerry Chen weighs in on AWS Marketplace as a channel for startups"},"content":{"rendered":"

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As the cloud journey continues to gain steam, emerging issues include cost efficiency.<\/p>\n

With startups having to scrutinize return on investment if they take the cloud route, the Amazon Web Services Inc. Marketplace is emerging as a stepping stone toward entering this space, according to Jerry Chen<\/a> (pictured), partner at Greylock Partners.<\/p>\n

\u201cThe Marketplace is becoming the\u00a0channel for startups,\u201d Chen stated. \u201cA lot of large customers have deals with Amazon through the Marketplace.\u00a0So startups can sell through the marketplace to customers. A lot of CFOs are doing no new\u00a0vendors. It\u2019s getting harder to get approved as a startup. So the Marketplace becomes a bigger,\u00a0bigger deal.\u201d<\/p>\n

Chen spoke with theCUBE industry analyst John Furrier<\/a>\u00a0at\u00a0AWS re:Invent<\/a>, during an exclusive broadcast on theCUBE, SiliconANGLE Media\u2019s livestreaming studio. They discussed emerging AWS trends and what should be the key focus going forward.\u00a0(* Disclosure below.)<\/em><\/p>\n

Creativity should be at its best<\/h3>\n

Creativity is the key for existing ecosystem partners at AWS, according to Chen, who said that deals have diminished and are taking longer to close. Startups should also watch velocity of new venture creation, he explained.<\/p>\n

\u201cFocus on\u00a0the hard ROI, be OK with the smaller land and just expand in \u201923, \u201924 \u2026 so just get kind of creative on how you work with customers,\u201d he noted. \u201cI think the more focused wedge you have as a startup and how you can land and deliver value \u2014 land the very, very sharp wedge, expand over time, but just be very specific how you land.\u201d<\/p>\n

Since AWS is customer-centric, Chen believes the market might be headed to next-generation cloud services. This is based on customer demand.<\/p>\n

\u201cI think you talked about your interview with Adam Selipsky is the solutions and what you call the next-gen cloud; these high-level services,\u201d he said. \u201cSo they lead the way by kind of following where the customer\u2019s going and if, when Selipsky and AWS\u00a0are doing these solutions, supply chain, etc., that tells you kind of where the market\u2019s\u00a0headed.\u201d<\/p>\n

Here\u2019s the complete video interview, part of SiliconANGLE\u2019s and theCUBE\u2019s coverage of\u00a0AWS re:Invent<\/a>:<\/p>\n