{"id":22474,"date":"2022-12-10T15:04:31","date_gmt":"2022-12-10T15:04:31","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/10\/b2b-reads-responsible-ai-inclusivity-quality-content-people-actually-want-and-more\/"},"modified":"2022-12-10T15:04:31","modified_gmt":"2022-12-10T15:04:31","slug":"b2b-reads-responsible-ai-inclusivity-quality-content-people-actually-want-and-more","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/10\/b2b-reads-responsible-ai-inclusivity-quality-content-people-actually-want-and-more\/","title":{"rendered":"B2B Reads: Responsible AI, Inclusivity, Quality Content People Actually Want and MORE"},"content":{"rendered":"

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In addition to our Sunday <\/span>App of the Week<\/span><\/a> feature, we also summarize some of our <\/span>favorite B2B sales & marketing posts<\/span><\/a> from around the web <\/span>each week<\/span><\/a>. We\u2019ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.<\/span><\/p>\n

\u2018Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023<\/a> [NEW REPORT from Reuters Events]Get key takeaways from many of America\u2019s leading brands, the 12-page report provides insight into the latest trends and marketing strategies going into 2023.<\/p>\n

The Ultimate Guide to Customer Retention<\/a> by Twilio Segment
An in-depth look at how you can avoid the rising costs of customer acquisition<\/p>\n

Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn <\/a>By\u00a0David Cohen<\/a>
Tap into the perspective of nearly 3,600 management-level professionals for insights into the buying behaviors of business-to-business decision-makers and C-suite executives during the current economic downturn and help add clarity on the value provided by thought leadership.<\/p>\n

\u2018Inclusion\u2019 Is The ANA\u2019s Marketing Word Of The Year<\/a> by\u00a0Richard Whitman<\/a>
Every year the ANA does a poll of committee members throughout the organization to determine the \u201cmarketing word of the year.\u201d And for the second straight year, the chosen word is DEI-related. Last year it was \u201cdiversity\u201d and this year it is \u201cinclusion.\u201d<\/p>\n

Content Creation Is About Quality, Not Quantity. Here\u2019s How to Create the Content People Actually Want<\/a>. By\u00a0Luka<\/a>
You\u2019ve defined your content strategy, assembled a team or found a great outsourcing partner. Before you can start creating content your audience wants to read and share, you need to set up systems that guarantee quality over quantity.<\/p>\n

3 steps to prioritize responsible AI<\/a> By\u00a0Gaurav Rao<\/a>
As you develop your organization\u2019s artificial intelligence (AI) strategy, consider this advice to develop responsible AI practices<\/p>\n

Employees Want to Feel a Sense of Belonging at Work. Here\u2019s How Leaders Can Make That Possible. <\/a>By\u00a0Terrell Strayhorn, PhD<\/a>
New evidence shows workplace belonging enhances the employee experience and organizational health. Here\u2019s why \u2014 and what leaders can do to make their employees feel like they belong.<\/p>\n

The Principles of World-Class Brand Storytelling<\/a> By\u00a0Carolyn Griffin<\/a>\u00a0of\u00a0Siegel+Gale<\/a>
Hero, setting, plot\u2014and how to combine them to bring your story to life<\/p>\n

Your Team Doesn\u2019t Need You to Be the Hero<\/a> (based on insights from Fredric Maddox<\/a>)
Too many leaders instinctively try to fix a crisis themselves. A U.S. Army colonel explains how to curb this tendency in yourself and allow your teams to flourish.<\/p>\n

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