{"id":22441,"date":"2022-12-10T04:16:51","date_gmt":"2022-12-10T04:16:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/10\/best-a-b-testing-tools-compared-and-reviewed-by-crazy-egg\/"},"modified":"2022-12-10T04:16:51","modified_gmt":"2022-12-10T04:16:51","slug":"best-a-b-testing-tools-compared-and-reviewed-by-crazy-egg","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/10\/best-a-b-testing-tools-compared-and-reviewed-by-crazy-egg\/","title":{"rendered":"Best A\/B Testing Tools Compared and Reviewed by Crazy Egg"},"content":{"rendered":"

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After reviewing eight different solutions in this category, we found VWO<\/strong><\/a> to be our favorite A\/B testing tool <\/strong>(that isn\u2019t our own<\/a>). It stands out from many other A\/B tools on the market with its adaptability to handle both simple and complex experiments for different use cases. While VWO is our favorite tool, it\u2019s not the only option to consider. Read on to find the best A\/B testing tool for your unique needs.\u00a0<\/p>\n

Top A\/B Testing Tools: Golden Eggs<\/h2>\n

Below, you\u2019ll find our Golden Eggs\u2014the top-rated A\/B testing tools in our eyes that can fit the needs of the widest range of users.<\/p>\n

VWO<\/strong><\/a> offers an array of A\/B testing capabilities and deep behavioral analytics to support personalized web experiences. Sign up for your 14-day free trial<\/a> to get started.<\/p>\n

Unbounce<\/strong><\/a> is an AI-powered landing page solution with built-in A\/B testing capabilities that is a great solution for design firms. Try it for free<\/a> for 14 days.\u00a0<\/p>\n

Crazy Egg<\/strong><\/a> is our very own A\/B testing tool that makes it easy for absolutely anyone to test their websites, landing pages, and product pages without any coding knowledge. Start your 30-day free trial today<\/a>.<\/p>\n

AB Tasty<\/strong><\/a> supports A\/B and multivariate testing for websites, apps, and digital products. Schedule a free demo<\/a> and get your custom quote to learn more.\u00a0<\/p>\n

\"Crazy<\/figure>\n

A\/B Testing Tools Review Process<\/h2>\n

What we\u2019ve set out to do with these reviews is to make it easy for you to find the solution that fits your needs. To that end, we\u2019ve organized the reviews in this post by unique use cases\u2014the most common situations where a reader like yourself would need a quality A\/B testing tool.\u00a0<\/p>\n

The platforms reviewed for each use case are there because they excel at being used for that purpose above the alternatives on the market. When researching these providers and the category at large, our team identified three main use cases:<\/p>\n

These scenarios cover a lot of what you\u2019d want an A\/B testing tool to handle, but our reviews below dive into the details and present each tool\u2019s highlight features.<\/p>\n

Feel free to jump right to the one that fits your own situation best. Or, read through all of our reviews to understand all the different ways these A\/B testing tools rise to various challenges.\u00a0<\/p>\n

The Best A\/B Testing Tools for Campaign Landing Pages<\/h2>\n

Landing page optimization is critical for marketing campaigns. You must be able to A\/B test different versions of your landing pages to see which variations lead to higher conversions. The best tools in this category make it easy for you to test for different goals and integrate seamlessly with other software you\u2019re using (like your ecommerce platform) to help you track and measure success.\u00a0<\/p>\n

VWO<\/a><\/h3>\n
\"VWO<\/a><\/figure>\n

VWO<\/a> supports sophisticated A\/B tests without making the platform difficult to use. Marketing teams can use this tool to run in-depth landing page tests without having to rely on developers or engineers for assistance. If you\u2019re a non-technical user but want something advanced for your experiments, look no further than VWO.<\/p>\n

One unique standout of VWO is its ability to run multiple experiments simultaneously without any conflicts. This is perfect for those of you juggling multiple campaigns at once but doesn\u2019t want to waste valuable time testing each one\u2019s landing pages individually.<\/p>\n

Use VWO to run A\/B tests on your upcoming webinar landing page, product pages, opt-in forms, and more. Each of these may have different goals or focal points, but VWO can test them all and keep results appropriately segmented.\u00a0<\/p>\n

Crazy Egg<\/a><\/h3>\n
\"Crazy<\/a><\/figure>\n

We at Crazy Egg<\/a> are proud of our A\/B testing tool, which we think is arguably the easiest tool to get the hang of on the market today. Unlike other options that require some degree of coding knowledge and complex setup, anyone can deploy Crazy Egg and start testing their site\u2019s landing pages with ease.\u00a0<\/p>\n

This tool is perfect for people who want to run continuous A\/B testing on different landing pages. For example, you might start by changing the header copy of a page. Once you get the results from that experiment, you can move forward by testing different featured images. From there, you can test your CTA button copy or color and on and on until you determine the perfect page setup.\u00a0<\/p>\n

And we all know campaign goals change. So, too, might your target prospects\u2019 or visitors\u2019 preferences. Crazy Egg is agile enough to switch gears on a dime without having to go through a complicated new setup of your A\/B experiments.<\/p>\n

Crazy Egg also makes it easy for you to track the real-time results of your campaigns so you can make data-driven decisions before moving on to the next experiment. And, perhaps best of all, we\u2019ll let you try it for free for a full 30 days.\u00a0<\/p>\n

AB Tasty<\/a><\/h3>\n
\"AB<\/a><\/figure>\n

AB Tasty<\/a> is a solid solution for marketers and product managers that want to run in-depth experiments to improve the customer experience. You can quickly test and deploy different ideas based on unique goals and campaign setups.\u00a0<\/p>\n

The cool part about AB Tasty is that it\u2019s highly personalized. In addition to running basic A\/B tests where the traffic is randomly split between visitors, you can set up AI-powered page variations that target specific users based on unique segmentations.\u00a0<\/p>\n

For example, you might have two website visitors who each land on the same page of your site. But they each took different journeys to get there. AB Tasty lets you set up landing page variation experiments that depend on visitors\u2019 origins and changes landing page elements to align with each user journey.\u00a0<\/p>\n

If you\u2019re looking for an advanced solution for building and managing personalized landing page campaigns, AB Tasty has you covered.<\/p>\n

ClickFunnels<\/a><\/h3>\n
\"ClickFunnels<\/a><\/figure>\n

ClickFunnels<\/a> is a versatile marketing platform with a suite of tools that go beyond basic A\/B testing. This platform is ideal for membership websites, online courses, ecommerce sites, and any site that wants to test different sales funnel variations. You\u2019ll have access to A\/B testing capabilities included with every ClickFunnels subscription.<\/p>\n

ClickFunnels can be used for both simple and complex A\/B tests. If you just want to optimize your landing page performance, you can quickly test different variations of headlines, copy, value propositions, and more without worrying about complex details.\u00a0<\/p>\n

But, if you want to go deeper, you can use ClickFunnels to test multiple landing pages throughout an entire sales funnel or customer journey. You can start with multiple versions of your homepage, then see how traffic looks when a homepage visitor navigates to a landing page, and so on.\u00a0<\/p>\n

It\u2019s arguably the best option for landing page optimization when you want to test multiple pages in a particular flow. ClickFunnels will help you create the best possible offer at each stage.<\/p>\n

The Best A\/B Testing Tools for Redesigning Your Website<\/h2>\n

Website redesigns typically require more than just changing one or two elements on a page. Here, you should look for tools that let you test two completely different versions of pages\u2014so you\u2019ll want to prioritize tools with both split testing and multivariate testing capabilities. Aside from conversions, you\u2019ll also want to track and measure KPIs like bounces and clicks.\u00a0<\/p>\n

VWO<\/a><\/h3>\n
\"VWO<\/a><\/figure>\n

VWO<\/a> is perfect for website redesigns because it has a simple and intuitive visual editor. You won\u2019t have to hire a web designer or outsource your new design to an agency. VWO makes it easy for anyone to redesign every element of a site with its point-and-click editing toolkit.\u00a0<\/p>\n

The platform also supports split URL tests, so you can run completely different versions of your site designs, as opposed to just changing one element on the page. This is a great tool to consider if you want to experiment with a new design before moving away from your current one. The split testing feature helps ensure that your changes will actually generate higher results before you start sending all of your traffic to a particular URL.\u00a0<\/p>\n

VWO is also able to track visitor behavior. You can go deep and track things like time spent on a page, exit intent, page scroll percentage, clicks on specific page elements, and more. All of this is extremely useful for redesigns, as it gives you a holistic view of how your new designs are impacting user behavior.\u00a0<\/p>\n

Unbounce<\/a><\/h3>\n
\"Unbounce<\/a><\/figure>\n

Unbounce<\/a> uses AI to automatically build and design high-converting pages. This is perfect for anyone who wants to redesign their website as quickly as possible. The platform even has tools for AI copywriting, so you can generate or expand upon your landing page copy in seconds.\u00a0<\/p>\n

Users love Unbounce because it\u2019s so adaptable to their skill level. Non-technical users can use the platform to redesign landing pages and run experiments without writing a single line of code. But web designers with advanced coding knowledge can get deep into the weeds with experiments using the languages that they\u2019re comfortable with. The choice is completely in your hands.\u00a0<\/p>\n

With Unbounce, you can even build and test site variations that go beyond the page. Maybe you want to redesign your homepage with a sticky bar. Or, maybe you want to test product pages with pop-ups for promotions. All of this is possible when with Unbounce.\u00a0<\/p>\n

Google Optimize<\/a><\/h3>\n
\"Google<\/a><\/figure>\n

Google Optimize<\/a> is a free web analytics and testing tool. Built on top of Google Analytics, is an excellent resource for anyone who wants to use existing website data to make informed design changes. You can quickly identify different areas of your site\u2019s design that need improvement.\u00a0<\/p>\n

While the platform itself is very easy to use, the statistical models happening behind the scenes at Google Optimize are highly sophisticated. It uses real-world testing of your experiments with advanced targeting to give you the most accurate results.\u00a0<\/p>\n

You can even use Google Optimize to redesign specific pages that are targeted for specific user experiences. In addition to basic A\/B tests, Google Optimize also supports split URL testing and multivariate testing\u2014meaning it has everything you need for effective redesign experiments that are backed by testing data.\u00a0<\/p>\n

The Best A\/B Testing Tools for Web Design Agencies<\/h2>\n

Web design agencies need A\/B test tools that support all of the basic and advanced features to run different tests. But in addition to A\/B, split, and multivariate testing capabilities, you\u2019ll also want to look for solid reporting features so you can present data-backed results to your clients and justify the next steps to take. Some of your clients may also want to access the platform, making the ability to add guest accounts and set up granular permissions at the user or account level also useful.<\/p>\n

Unbounce<\/a><\/h3>\n
\"Unbounce<\/a><\/figure>\n

Unbounce<\/a> has specific solutions built for agencies, which isn\u2019t something you\u2019ll find from every A\/B testing tool on the market. You\u2019ll still have access to Unbounce\u2019s AI-powered page builders and tools for optimizing traffic. So, whether your designers are technical or non-technical, Unbounce has different options for them to use as they\u2019re building pages and running tests.<\/p>\n

Onboarding new clients to Unbounce is very easy. You can quickly set up custom domains for each client and manage all of your accounts from a single dashboard. Switching between different portfolio views is easy, perfect for your designers who are working on multiple websites simultaneously.\u00a0<\/p>\n

You can add an unlimited number of collaborators to your Unbounce account. Unbounce also gives you complete control over user permissions, controlling who can view or edit work. You might want to give your clients access to their portfolios as a viewer, but you wouldn\u2019t want them to see other portfolios or let them make any changes while they\u2019re on the platform, for example.\u00a0<\/p>\n

From simple account management to advanced reporting, Unbounce has everything web design agencies need to succeed with A\/B testing for every client.\u00a0<\/p>\n

Omniconvert<\/a><\/h3>\n
\"Omniconvert<\/a><\/figure>\n

Omniconvert<\/a> has been used to run experiments on more than 21,000 websites. The platform has different testing tools for goals related to conversions, customer retention, audience insights, and more. In terms of A\/B testing, you can mix and match over 40+ segmentation parameters to truly test pages based on visitor behavior and other valuable information, allowing for highly personalized web experiences.<\/p>\n

Web design agencies love that Omniconvert supports unlimited subaccounts. This means that you can continue expanding your design team and adding new customers without adding to your bill. You can also sign up for a plan that supports unlimited websites, so you\u2019ll never outgrow Omniconvert, no matter how many clients or projects you\u2019re juggling.\u00a0<\/p>\n

Omniconvert has advanced reporting features so you can show your clients the reasoning behind your design choices. Every decision you make on their sites can be supported and justified by data-driven insights.\u00a0<\/p>\n

Further Reading<\/h2>\n

Over the years, our team here at Crazy Egg has extensively covered the topic of A\/B testing. The reviews, how-to tutorials, in-depth guides, and additional resources below will help you take your A\/B tests to the next level:<\/p>\n<\/p><\/div>\n