{"id":22361,"date":"2022-12-09T19:54:57","date_gmt":"2022-12-09T19:54:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/how-to-run-a-seasonal-marketing-campaign\/"},"modified":"2022-12-09T19:54:57","modified_gmt":"2022-12-09T19:54:57","slug":"how-to-run-a-seasonal-marketing-campaign","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/how-to-run-a-seasonal-marketing-campaign\/","title":{"rendered":"How to Run a Seasonal Marketing Campaign"},"content":{"rendered":"

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If you\u2019re looking for a proven way to bump up your sales this year, I\u2019ve got two impactful words for you: seasonal events<\/strong>.<\/p>\n

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A few years back, only the big companies took part in special events like Black Friday<\/a> or Cyber Monday<\/a>.<\/p>\n

Now, though? Businesses of all sizes \u2013 both big, small, and everyone in between \u2013 run seasonal marketing campaigns and reap the rewards. Because they work.<\/p>\n

Make no mistake. It\u2019s not enough to just offer free shipping and add a heart emoji to your social media posts to win Valentine\u2019s Day and other holiday shoppers<\/a>.<\/p>\n

If you want to succeed with your seasonal marketing campaigns, you need a solid plan. And that\u2019s exactly what this article is all about.<\/p>\n

Here\u2019s a 7-step
\nplan that will help you run effective marketing campaigns around seasonal
\nevents, holidays, and other key dates throughout the year.<\/p>\n

\n\n

Table Of Contents<\/p>\n<\/summary>\n<\/details>\n

Bonus:<\/strong> If you want additional tips on how to use GetResponse to create a stunning and high-converting Valentine\u2019s Day campaign, you can watch the webinar<\/a><\/strong> we hosted right before Valentine\u2019s Day.<\/p>\n

1. Start with the essentials<\/h2>\n

Most campaign planning starts with figuring out the foundations.<\/p>\n

Things like what you\u2019re going to offer, whom you\u2019re going to target, and finally, how you\u2019re going to do this.<\/p>\n

When it comes to seasonal marketing campaigns, there are two additional
\nquestions you should ask yourself before you start investing your time and
\nresources.<\/p>\n

    \n
  1. Is the holiday I\u2019m going after the \u2018right one\u2019?<\/li>\n
  2. Will people care about my offer at this time of year?<\/li>\n<\/ol>\n

    It\u2019s not enough that your offer will look attractive to your audience. It
    \nhas to be\u00a0compelling enough\u00a0for them to\u00a0want to act upon it at
    \nthat\u00a0specific time of the year.<\/p>\n

    Think of it this way. If your local Home Depot started a sales campaign for their lawnmowers around Christmas time, you most likely wouldn\u2019t immediately go storming their store. It\u2019s not that time of year and not that kind of holiday.<\/p>\n

    Presuming that you said yes to both of the questions I mentioned above, let\u2019s now move on to the second step.<\/p>\n

    Campaign idea:<\/strong> Want to build more awareness around your brand? Why not partner up with a charity!<\/p>\n

    By sharing your
    \nprofits with a charity, you\u2019ll open yourself up to new customers and give your
    \naudience an extra reason to buy from you (while supporting a great cause yourself).<\/p>\n

    2.\u00a0Collect leads using a landing page<\/h2>\n

    Most
    \nmarketing campaigns are built to achieve one of two goals. They want to generate
    \nleads or drive sales. <\/p>\n

    In this particular campaign plan, we\u2019ll go for a slightly longer sales process and focus on driving leads first. Then we\u2019ll nurture them and finally convert them into sales.<\/p>\n

    No matter
    \nif you\u2019ve decided you\u2019ll be selling an ebook, an online course, or custom-made
    \nt-shirts, you\u2019ll need a page where you direct all the traffic from your promotional
    \ncampaigns.<\/p>\n

    Rather than using your website\u2019s homepage, it\u2019s usually a better choice to build a landing page suited to your new campaign.<\/p>\n

    Not sure exactly
    \nwhat that is? A landing page is usually a simple page that\u2019s developed with a
    \nsingle goal in mind. It\u2019s meant to drive conversions. And a conversion could be
    \nanything from an ebook download to a registration for a 1-on-1 meeting.<\/p>\n

    Using a
    \ntool like GetResponse, you can build a landing page in under an hour. To do
    \nthat, you can use a drag-and-drop editor and build your page from scratch. Or
    \nyou can use one of the ready-made templates and
    \ncustomize it to match your branding.<\/p>\n

    Here\u2019s what the setup process looks like in the GetResponse Landing Page Creator<\/a>.<\/p>\n

    \n

    \n