{"id":22212,"date":"2022-12-09T12:07:10","date_gmt":"2022-12-09T12:07:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/"},"modified":"2022-12-09T12:07:10","modified_gmt":"2022-12-09T12:07:10","slug":"airbnbs-search-marketing-shift-should-advertisers-follow-suit","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/","title":{"rendered":"Airbnb&#8217;s search marketing shift: Should advertisers follow suit?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>A recent <a href=\"https:\/\/www.wsj.com\/articles\/airbnb-says-its-focus-on-brand-marketing-instead-of-search-is-working-11667506438\" target=\"_blank\" rel=\"noreferrer noopener\">Wall Street Journal article<\/a> reported that Airbnb\u2019s \u201cstrategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.\u201d <\/p>\n<p>This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.\u00a0<\/p>\n<p>In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives. <\/p>\n<p>The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" alt=\"Airbnb digital media mix by quarter - January 2019 to October 2022\" class=\"wp-image-390071\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-800x457.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-592x338.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-768x439.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-150x86.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022.png.webp 1119w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-800x457.png.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-800x457.png.webp\" loading=\"lazy\" alt=\"Airbnb digital media mix by quarter - January 2019 to October 2022\" class=\"wp-image-390071\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-800x457.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-592x338.png.webp 592w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-768x439.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022-150x86.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/12\/Airbnb-digital-media-mix-by-quarter-January-2019-to-October-2022.png.webp 1119w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>In Q4 2021, The company then expanded its digital strategy into OTT and CTV, further reducing the budget share for PPC.<\/p>\n<p>With CPCs rising across performance media channels, advertisers are left wondering if moving away from performance marketing channels is the right move.\u00a0<\/p>\n<p>But before you take a similar leap, let\u2019s look at three key considerations.\u00a0<\/p>\n<h2 id=\"h-1-what-external-forces-are-impacting-your-business\">1. What external forces are impacting your business?\u00a0<\/h2>\n<p>The pandemic played a considerable part in Airbnb\u2019s strategy shift. <\/p>\n<p>The company dropped its marketing spend from April 2020 through November 2020, when it reappeared with a strong social media presence.\u00a0<\/p>\n<p>Then in December, Airbnb reminded customers with video ads that the brand will be there when people are ready to travel. <\/p>\n<p>Consumer behavior changed, and Airbnb needed to employ a medium that would reassure and inspire trust. What better way to do that than with video?\u00a0<\/p>\n<p>It\u2019s critical to be aligned with the external forces impacting your <a href=\"https:\/\/searchengineland.com\/4-ps-seo-digital-marketing-279867\">marketing mix<\/a>.\u00a0<\/p>\n<p>Are you creating a new category? Or trying to change consumer behavior?\u00a0<\/p>\n<p>If so, a shift to brand-heavy advertising may make good sense.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<h2 id=\"h-2-have-you-reached-a-tipping-point\">2. Have you reached a tipping point?<\/h2>\n<p>Ninety percent of Airbnb\u2019s traffic comes directly to the site. Their market share in the space is nearly 20%, according to <a href=\"https:\/\/secondmeasure.com\/datapoints\/airbnb-sales-surpass-most-hotel-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Second Measure<\/a>. <\/p>\n<p>Airbnb had already reached its tipping point. Its category was well-established, and it was a leader in that category.\u00a0<\/p>\n<p>Instead of using performance media to drive new customers, they could use it as strategic levers for supply and demand. <\/p>\n<p>Think of their brand awareness spend as the large workhorse and performance media as fine-tuning.\u00a0 <\/p>\n<p>Before deciding where to spend your marketing dollars, know where you\u2019re coming.\u00a0<\/p>\n<p>Are you the leader in your category? Are the majority of your visitors coming directly to your site?\u00a0<\/p>\n<p>If so, it makes sense to place a heavier weight on brand advertising and rely on performance media for fine-tuning.\u00a0<\/p>\n<p>But if you need to acquire more customers to reach a tipping point, consider a heavier performance media strategy.\u00a0<\/p>\n<h2 id=\"h-3-do-you-have-wasted-spend\">3. Do you have wasted spend?\u00a0<\/h2>\n<p>Finally, from the outside, it\u2019s difficult to say how much of Airbnb\u2019s performance marketing spend was wasted. <\/p>\n<p>But surveys from <a href=\"https:\/\/www.insiderintelligence.com\/content\/marketers-waste-about-one-fourth-of-their-budgets\" target=\"_blank\" rel=\"noreferrer noopener\">Rakuten Marketing<\/a> and <a href=\"https:\/\/www.mediapost.com\/publications\/article\/340946\/data-estimates-40-of-all-media-spend-is-wasted-.html\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Signals<\/a> indicate that marketers routinely waste 25-40% of their marketing budget.\u00a0<\/p>\n<p>Simply cutting this wasted spend and reusing the dollars for broader marketing initiatives may give advertisers similar effects to what Airbnb saw.\u00a0<\/p>\n<p>Evaluate your existing <a href=\"https:\/\/searchengineland.com\/how-and-where-to-fight-for-your-marketing-budget-338013\">performance marketing dollars<\/a> to find the wasted spend hiding in plain sight. Online audit tools can help, as well as audits from marketing agencies.\u00a0<\/p>\n<h2 id=\"h-rethink-your-marketing-mix-based-on-your-unique-situation\">Rethink your marketing mix based on your unique situation<\/h2>\n<p>It\u2019s worth reemphasizing that Airbnb still spends ~50% of its budget on performance media. <\/p>\n<p>So while their mix shifted from the previous 80%, the company still heavily relies on performance media to help balance supply and demand.\u00a0<\/p>\n<p>As advertisers look at whether to move budget to brand awareness, the roles of marketing channels should be reevaluated. <\/p>\n<p>Allowing each channel to play to its superpowers can create a wonderful symbiotic relationship within your marketing mix.\u00a0<\/p>\n<p>So if you are considering a strategy shift similar to Airbnb, it\u2019s important to think critically about your business before making the move.\u00a0<\/p>\n<p>Think about your category, consumer behavior, and market position. Finally, evaluate any wasted spend. <\/p>\n<p>And if you\u2019re ready to take the plunge, remember to test, measure, evaluate and repeat.\u00a0<\/p>\n<hr\/>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed <a href=\"https:\/\/searchengineland.com\/staff\">here<\/a>.<\/em><\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Amanda Evans\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/04\/Amanda-Evans.jpg.webp\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/04\/Amanda-Evans.jpg.webp\" loading=\"lazy\" alt=\"Amanda Evans\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tAmanda has developed digital advertising strategies and paid media campaigns for companies across multiple industries for more than 20 years. She is data-driven and passionate about advancements in tracking technologies to ensure clients maintain a competitive advantage.<\/p>\n<p>Her specialties include large-scale SEM campaigns, web analytics and crafting comprehensive, easy-to-use dashboards to empower account performance. Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University.<\/p>\n<p>Before serving as President of <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.closedloop.com\/\">Closed Loop<\/a>, a paid media agency, Amanda founded and led a comprehensive digital marketing consulting agency for seven years.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/airbnb-search-marketing-shift-390069\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Wall Street Journal article reported that Airbnb\u2019s \u201cstrategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airbnb&#039;s search marketing shift: Should advertisers follow suit? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb&#039;s search marketing shift: Should advertisers follow suit? - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-09T12:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Airbnb&#8217;s search marketing shift: Should advertisers follow suit?\",\"datePublished\":\"2022-12-09T12:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/\"},\"wordCount\":800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/\",\"name\":\"Airbnb's search marketing shift: Should advertisers follow suit? - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png\",\"datePublished\":\"2022-12-09T12:07:10+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/09\\\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Airbnb&#8217;s search marketing shift: Should advertisers follow suit?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Airbnb's search marketing shift: Should advertisers follow suit? - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/","og_locale":"en_US","og_type":"article","og_title":"Airbnb's search marketing shift: Should advertisers follow suit? - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2022-12-09T12:07:10+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png","type":"image\/png"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Airbnb&#8217;s search marketing shift: Should advertisers follow suit?","datePublished":"2022-12-09T12:07:10+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/"},"wordCount":800,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/","url":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/","name":"Airbnb's search marketing shift: Should advertisers follow suit? - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png","datePublished":"2022-12-09T12:07:10+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/Airbnbs-new-marketing-mix-Should-advertisers-follow-suit.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/09\/airbnbs-search-marketing-shift-should-advertisers-follow-suit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"Airbnb&#8217;s search marketing shift: Should advertisers follow suit?"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/22212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=22212"}],"version-history":[{"count":0,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/22212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/22213"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=22212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=22212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=22212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}