{"id":22054,"date":"2022-12-08T20:20:23","date_gmt":"2022-12-08T20:20:23","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/microsoft-goes-all-out-to-save-69b-activision-deal-the-register\/"},"modified":"2022-12-08T20:20:23","modified_gmt":"2022-12-08T20:20:23","slug":"microsoft-goes-all-out-to-save-69b-activision-deal-the-register","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/microsoft-goes-all-out-to-save-69b-activision-deal-the-register\/","title":{"rendered":"Microsoft goes all out to save $69B Activision deal \u2022 The Register"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"body\">\n<p><span class=\"label\">Updated<\/span> Microsoft execs are making an all-out push this week to convince US regulators to support its proposed $69 billion bid for game maker Activision Blizzard, even getting a boost from a labor union that claims the deal would be good for workers.<\/p>\n<p>In short order, Microsoft President Brad Smith wrote an <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.wsj.com\/articles\/microsofts-activision-blizzard-acquisition-is-good-for-gamers-competition-sony-cross-play-ftc-11670260780?mod=Searchresults_pos1&amp;page=1\">op ed<\/a> in <i>The Wall Street Journal<\/i> claiming the acquisition will give gamers more options. Later in the week, Smith <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/nypost.com\/2022\/12\/06\/microsoft-boss-to-meet-with-feds-over-activision-sources\/\">reportedly<\/a> traveled to Washington DC to meet with members of the Federal Trade Commission (FTC), which is said to be <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.politico.com\/news\/2022\/11\/23\/exclusive-feds-likely-to-challenge-microsofts-69-billion-activision-takeover-00070787\">mulling<\/a> whether it will sue Microsoft over the deal.<\/p>\n<p>At the same time, Phil Spencer, executive vice president of gaming at Microsoft, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/XboxP3\/status\/1600342335845724160?s=20&amp;t=zZ-4N4ZIMUEXWk9qgOdIrg\">said<\/a> on Twitter that the company signed a 10-year licensing deal with Nintendo to bring Microsoft&#8217;s wildly popular <em>Call of Duty<\/em> game franchise \u2013 which is made by Activision Blizzard \u2013 to Nintendo&#8217;s Switch platform. The idea is that the move allays rivals&#8217; <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/09\/02\/microsoft_activision_blizzard_cma\/\" rel=\"noopener\">anticompetition concerns<\/a>. In his op-ed, Smith said a similar 10-year offer had been made to PlayStation maker Sony, though no agreement has been finalized.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"condor\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\">\n        <noscript><br \/>\n            <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=2&amp;c=2Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0\" loading=\"lazy\" alt=\"\"\/><br \/>\n            <\/a><br \/>\n        <\/noscript>\n    <\/div>\n<p>Microsoft has also vowed to continue offering <em>Call of Duty<\/em> on Valve&#8217;s Steam gaming platform if the Activision Blizzard deal is completed.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xmd=\",fluid,mpu,leaderboard,\" data-lg=\",fluid,mpu,leaderboard,\" data-xlg=\",fluid,billboard,superleaderboard,mpu,leaderboard,\" data-xxlg=\",fluid,billboard,superleaderboard,brandwidth,brandimpact,leaderboard,mpu,\">\n            <noscript><br \/>\n                <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" loading=\"lazy\" alt=\"\"\/><br \/>\n                <\/a><br \/>\n            <\/noscript>\n        <\/div>\n<div class=\"adun_eagle_desktop_story_wrapper\">\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"mid\" data-raptor=\"eagle\" data-xxlg=\",mpu,dmpu,\">\n                <noscript><br \/>\n                    <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" loading=\"lazy\" alt=\"\"\/><br \/>\n                    <\/a><br \/>\n                <\/noscript>\n            <\/div>\n<\/p><\/div>\n<p>Meanwhile, Chris Shelton, president of the Communications Workers of America (CWA), wrote a <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/thehill.com\/opinion\/technology\/3762122-for-once-the-ftc-is-considering-a-merger-that-helps-the-workers\/\">column<\/a> in <i>The Hill<\/i> claiming the Activision Blizzard acquisition would be a &#8220;merger that would help the workers for once.&#8221;<\/p>\n<h3 class=\"crosshead\">Get us a sweet piece of that gaming console pie&#8230;<\/h3>\n<p>This flurry of activity comes as the mega-buy faces multiple regulatory challenges. The European Union in early November <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/11\/09\/microsofts_activision_eu\/\" rel=\"noopener\">launched<\/a> an antitrust investigation into the proposed acquisition and reports surfaced late last month that the FTC is considering suing Microsoft to block the deal.<\/p>\n<p>Doing this &#8220;would be a huge mistake,&#8221; Smith wrote in <i>The Wall Street Journal<\/i>. Microsoft trails both Sony and Nintendo in the booming gaming console market.<\/p>\n<p>Bringing Activision Blizzard into the fold would enable Microsoft to better compete in the space and would bolster its Xbox Game Pass subscription service, giving gamers more options via a &#8220;full library of popular games,&#8221; Smith added.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" data-pos=\"top\" data-raptor=\"falcon\" data-xsm=\",fluid,mpu,\" data-sm=\",fluid,mpu,\" data-md=\",fluid,mpu,\">\n            <noscript><br \/>\n                <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=4&amp;c=44Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D426raptor%3Dfalcon%26pos%3Dmid%26test%3D0\" loading=\"lazy\" alt=\"\"\/><br \/>\n                <\/a><br \/>\n            <\/noscript>\n        <\/div>\n<p>&#8220;While modern consumers can stream videos or music on multiple devices on low-cost subscription plans, many games can often only be individually purchased and downloaded onto one device,&#8221; he wrote. &#8220;Microsoft wants to change that by offering consumers the option to subscribe to a cloud gaming service that lets them stream a variety of games on multiple devices.&#8221;<\/p>\n<p>Sony has been critical of the proposed deal, but Smith noted the 10-year plan offered to the company, writing that not allowing <em>Call of Duty<\/em> on PlayStation would be &#8220;economically irrational.&#8221;<\/p>\n<p>He apparently hoped to make similar arguments in a meeting today with the FTC&#8217;s three Democratic members, including Chair Lina Khan, in hopes of avoiding antitrust litigation, according to the <i>New York Post<\/i>. Christine Wilson, the only Republican commissioner, already has said she supports the deal.<\/p>\n<div aria-hidden=\"true\" class=\"adun\" id=\"story_eagle_xsm_sm_md_xmd_lg_xlg\" data-pos=\"mid\" data-raptor=\"eagle\" data-xsm=\",mpu,dmpu,\" data-sm=\",mpu,dmpu,\" data-md=\",mpu,dmpu,\" data-xmd=\",mpu,dmpu,\" data-lg=\",mpu,dmpu,\" data-xlg=\",mpu,dmpu,\">\n            <noscript><br \/>\n                <a href=\"https:\/\/pubads.g.doubleclick.net\/gampad\/jump?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?co=1&amp;iu=\/6978\/reg_software\/front&amp;sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&amp;tile=3&amp;c=33Y5JHB8f7eY9qQSf0EZCgkgAAAJg&amp;t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0\" loading=\"lazy\" alt=\"\"\/><br \/>\n                <\/a><br \/>\n            <\/noscript>\n        <\/div>\n<p>The CWA is now throwing its support behind the proposal. The same day Smith&#8217;s WSJ column appeared, the union&#8217;s Shelton argued in <i>The Hill<\/i> that the FTC&#8217;s approval could a &#8220;bellwether for American antitrust policy&#8221; and a &#8220;strong statement in favor of economic democracy and provide a blueprint for an enforceable remedy to protect workers from large employers abusing market power to undercut wages and working conditions.&#8221;<\/p>\n<p>&#8220;Labor considerations have for too long been absent from antitrust decisions even though the potential harms to workers as the result of mergers are evident,&#8221; he wrote, noting the Biden Administration&#8217;s promises to address those considerations in merger considerations. &#8220;Microsoft was well aware of this changed antitrust climate when it announced its intent to acquire Activision Blizzard, knowing that regulators would be taking a close look at the transaction&#8217;s potential impact on workers.&#8221;<\/p>\n<p>The CWA has been active in unionizing efforts among quality assurance workers at gaming companies, such as <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/06\/10\/activision_union_raven\/\" rel=\"noopener\">Raven Software<\/a>, while earlier this month the National Labor Relations Board <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/12\/01\/nlrb_activision_union\/\" rel=\"noopener\">rejected<\/a> a second attempt by Activision Blizzard to stop an organizing attempt by QA workers there.<\/p>\n<p>Shelton noted that in June, Microsoft agreed to a <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/news.microsoft.com\/2022\/06\/13\/cwa-microsoft-announce-labor-neutrality-agreement\/\">labor neutrality agreement<\/a>, promising <a target=\"_blank\" href=\"https:\/\/www.theregister.com\/2022\/06\/13\/microsoft_activision_union\/\" rel=\"noopener\">not to interfere<\/a> with workers&#8217; attempts to organize. This agreement will go into force 60 days after the deal closes.<\/p>\n<p>The agreement also is going to be put into practice now that about 300 QA workers at Microsoft-owned ZeniMax gaming studio are voting to <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.cnn.com\/2022\/12\/06\/tech\/microsoft-zenimax-union\/index.html\">form a union<\/a> supported by CWA, which would be the first union at Microsoft. \u00ae<\/p>\n<h3 class=\"crosshead\">Stop press update<\/h3>\n<p>Well, that didn&#8217;t go according to plan. The FTC on Thursday <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2022\/12\/ftc-seeks-block-microsoft-corps-acquisition-activision-blizzard-inc\">sought<\/a> to block the Activision takeover anyway regardless of Redmond&#8217;s lobbying. We&#8217;ll bring you more soon.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/go.theregister.com\/feed\/www.theregister.com\/2022\/12\/08\/microsoft_activision_ftc_cwa\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated Microsoft execs are making an all-out push this week to convince US regulators to support its proposed $69 billion bid for game maker Activision&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft goes all out to save $69B Activision deal \u2022 The Register - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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