{"id":22044,"date":"2022-12-08T19:46:52","date_gmt":"2022-12-08T19:46:52","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/googles-top-global-local-search-trends-of-2022\/"},"modified":"2022-12-08T19:46:52","modified_gmt":"2022-12-08T19:46:52","slug":"googles-top-global-local-search-trends-of-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/googles-top-global-local-search-trends-of-2022\/","title":{"rendered":"Google\u2019s Top Global & Local Search Trends Of 2022"},"content":{"rendered":"

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Google\u2019s annual report of top search trends is available, including all new categories not seen in previous years.<\/p>\n

Google publishes data on the top trending searches every year, which is attractive on its own, but you may ask, \u201cWhat can I do with this information?\u201d<\/p>\n

In addition to satisfying general curiosity, Google\u2019s annual recap of the year\u2019s top trending searches offers dozens of ideas for content publishers.<\/p>\n

Each year I like to zero in on the categories that are most relevant from an SEO perspective, such as the \u201chow to\u201d<\/strong> and \u201cnear me\u201d<\/strong> queries that offer insight into what searchers need help with.<\/p>\n

I believe that information is more actionable for marketers than knowing Johnny Depp is the top trending person in Google in 2022, for example.<\/p>\n

This year, Google\u2019s report on top searches is even more helpful, with a whole hub dedicated to local searches. Type in a US city or zip code, and Google will highlight the top trends in that area.<\/p>\n

Here\u2019s a look at several notable sections of Google\u2019s top search trends report.<\/p>\n

Google\u2019s Top Trending Long-Tail Keywords Of 2022 (US)<\/h2>\n

Creating content that answers peoples\u2019 questions is SEO 101, so we\u2019ll start with inspiration for your next \u201chow to\u201d articles.<\/p>\n

How To Help<\/h3>\n
    \n
  1. How to help Ukraine?<\/li>\n
  2. How to help Ukrainian refugees?<\/li>\n
  3. How to help abortion rights?<\/li>\n
  4. How to help Ukraine army?<\/li>\n
  5. How to help Uvalde?<\/li>\n
  6. How to help Hurricane Ian?<\/li>\n
  7. How to help Puerto Rico, Hurricane Fiona?<\/li>\n
  8. How to help a dry cough?<\/li>\n
  9. How to help restless leg syndrome during pregnancy?<\/li>\n
  10. How to help toddler with cough?<\/li>\n<\/ol>\n

    How To Pronounce<\/h3>\n
      \n
    1. How to pronounce Qatar?<\/li>\n
    2. How to pronounce Kyiv?<\/li>\n
    3. How to pronounce puzzle?<\/li>\n
    4. How to pronounce Omicron?<\/li>\n
    5. How to pronounce Encanto?<\/li>\n
    6. How to pronounce Xochitl?<\/li>\n
    7. How to pronounce Adele?<\/li>\n
    8. How to pronounce Diwali?<\/li>\n
    9. How to pronounce oligarch?<\/li>\n
    10. How to pronounce Uvalde?<\/li>\n<\/ol>\n

      Recipes (How To Make\u2026)<\/h3>\n
        \n
      1. Sugo<\/li>\n
      2. Cincinnati Chili<\/li>\n
      3. Marry Me Chicken<\/li>\n
      4. Quick pancake<\/li>\n
      5. Mango pie<\/li>\n
      6. Green goddess salad<\/li>\n
      7. Jennifer Aniston salad<\/li>\n
      8. Grinder sandwich<\/li>\n
      9. Bella Hadid sandwich<\/li>\n
      10. The Bear spaghetti<\/li>\n<\/ol>\n

        Who Is<\/h3>\n
          \n
        1. Who is Andrew Tate?<\/li>\n
        2. Who is winning the election?<\/li>\n
        3. Who is the king of England?<\/li>\n
        4. Who is the watcher?<\/li>\n
        5. Who is Alex Jones?<\/li>\n
        6. Who is Jeffrey Dahmer?<\/li>\n
        7. Who is next in line for the throne?<\/li>\n
        8. Who is Amber Heard?<\/li>\n
        9. Who is Aaron Carter?<\/li>\n
        10. Who is in NATO?<\/li>\n<\/ol>\n

          Google\u2019s Top Trending Local Keywords Of 2022 (US)<\/h2>\n

          Google\u2019s list of top trending \u201cnear me\u201d searches shows there\u2019s still significant demand for personal protective equipment and at-home testing kids.<\/p>\n

          However, an uptick in searches for concerts indicates people were more eager to go out among crowds this year.<\/p>\n

          Top Near Me Searches<\/h3>\n
            \n
          1. Gas prices near me<\/li>\n
          2. At home COVID test near me<\/li>\n
          3. Voting near me<\/li>\n
          4. Early voting near me<\/li>\n
          5. PCR test near me<\/li>\n
          6. COVID booster near me<\/li>\n
          7. Easter egg hunt near me<\/li>\n
          8. Where to vote near me<\/li>\n
          9. Concerts near me<\/li>\n
          10. n95 masks near me<\/li>\n<\/ol>\n

            Top Searches By City<\/h3>\n

            This year Google created a micro-site dedicated to top trending local searches in 2022.<\/p>\n

            You can explore trends by either entering the name of a US city or clicking around on a map.<\/p>\n

            \"Google\u2019sScreenshot from: about.google\/stories\/local-year-in-search-2022\/, December 2022.<\/span>