{"id":22035,"date":"2022-12-08T19:17:59","date_gmt":"2022-12-08T19:17:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/what-is-bpmn-and-why-is-it-helpful\/"},"modified":"2022-12-08T19:17:59","modified_gmt":"2022-12-08T19:17:59","slug":"what-is-bpmn-and-why-is-it-helpful","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/what-is-bpmn-and-why-is-it-helpful\/","title":{"rendered":"What is BPMN and why is it helpful?"},"content":{"rendered":"

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By Brenna Lofquist<\/a>, Senior Marketing Consultant \/ Client Services Operations at Heinz Marketing<\/em><\/p>\n

BPMN, if you haven\u2019t heard of it, stands for Business Process Model and Notation. Direct from the BPMN websit<\/a>e, it\u2019s a standard that provides businesses with the capability of understanding their business procedures in a graphical notation and gives organizations the ability to communicate these procedures in a standard manner. BPMN can be used for a number of things and gets pretty detailed, it depends on your business\u2019 needs and where BPMN can help. You can even obtain a BPM certification if you want to take it there.<\/p>\n

For Heinz Marketing, BPMN comes in handy when we are creating visual workflows or diagrams for clients, so that will be the focus for this post. We\u2019ll talk about why BPMN is important, our particular use case, and examples. If you want to dive deeper into BPMN, you can check out the website:\u00a0https:\/\/www.bpmn.org\/<\/a><\/p>\n

What is BPMN?<\/strong><\/h2>\n

We\u2019ve already talked about the definition so lets get into the basics. As I mentioned before, there\u2019s a lot more to it but the basics cover what we need when it comes to the work we do.<\/p>\n

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The four basic components of BPMN are:<\/p>\n