{"id":22007,"date":"2022-12-08T17:45:41","date_gmt":"2022-12-08T17:45:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/starz-adds-new-cmo-to-domestic-leadership-team\/"},"modified":"2022-12-08T17:45:41","modified_gmt":"2022-12-08T17:45:41","slug":"starz-adds-new-cmo-to-domestic-leadership-team","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/starz-adds-new-cmo-to-domestic-leadership-team\/","title":{"rendered":"Starz Adds New CMO to Domestic Leadership Team"},"content":{"rendered":"

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Starz is bolstering its domestic team with a new chief marketing officer.<\/p>\n

Top line<\/strong><\/h4>\n

On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks<\/a>.<\/p>\n

Between the lines<\/strong><\/h4>\n

In addition, Susan Ievoli joins Starz as svp of publicity, events and awards, reporting to Hilburn. The company also promoted Robin Chacko to evp, DTC, reporting to Hoffman.<\/p>\n

\u201cWe\u2019re thrilled to welcome Jimmy and Susan to the Starz team and elevate Robin\u2019s oversight in a key area of the business,\u201d Hoffman said. \u201cThese best-in-class executives are creative disruptors who are as strategic and analytical as they are innovative. They will further amplify the company\u2019s momentum as we continue to grow our subscriber base and develop premium campaigns in support of our robust slate.\u201d<\/p>\n

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As CMO, Hilburn will oversee all teams across marketing, media, publicity and creative. <\/p>\n

Before joining the company, Hilburn was director of marketing at Netflix, working on high-profile launches such as Bridgerton, Ozark, Narcos and House of Cards. The exec also helped establish the company\u2019s signature comedy brand, Netflix is a Joke.<\/p>\n

Bottom line<\/strong><\/h4>\n

It\u2019s been an interesting year for Starz, with Lionsgate previously announcing it was planning to spin off the company before backtracking on that statement in favor of spinning out its studio business instead.<\/p>\n

When talking with Adweek at the Convergent TV Summit West<\/a> in October, Hoffman couldn\u2019t speak to the situation with Lionsgate but explained where Starz fits in in the overall industry, especially with the constant disruption and ongoing consolidation of several outlets<\/a>. <\/p>\n

\u201cWe are focused on premium. We are focused on SVOD. We are focused on maintaining our business strategy amidst all this disruption and continuing to be that complimentary layer to a lot of the broad-based players,\u201d Hoffman said. \u201cWe know there\u2019s a profitable business there. We run profitably, and we\u2019re excited about the future. We\u2019re excited to keep expanding on what we\u2019re doing.\u201d<\/p>\n<\/p><\/div>\n