{"id":21951,"date":"2022-12-08T14:26:34","date_gmt":"2022-12-08T14:26:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/"},"modified":"2022-12-08T14:26:34","modified_gmt":"2022-12-08T14:26:34","slug":"how-to-make-the-most-of-the-new-google-business-profile-dashboard","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/how-to-make-the-most-of-the-new-google-business-profile-dashboard\/","title":{"rendered":"How to make the most of the new Google Business Profile dashboard"},"content":{"rendered":"

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Google\u2019s new editing experience for Business Profiles has rolled out. While the initial sentiment isn\u2019t positive<\/a>, everyone can agree that it\u2019s an experience.\u00a0<\/p>\n

So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone.\u00a0<\/p>\n

Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.\u00a0<\/p>\n

This is a massive change that business owners and SEOs alike are not thrilled about.\u00a0<\/p>\n

What is the Google NMX?<\/h2>\n

The NMX, or New Merchant Experience, removes the Google Business Profile dashboard and allows profile managers to access and edit profile information directly within the SERPs.\u00a0<\/p>\n

While in-SERP editing<\/a> is not new, removing the old business.google.com dashboard is. <\/p>\n

Moving forward, profile managers will be required to edit listing information, review performance, and manage Google Business Profile information from within the SERP.<\/p>\n

What has changed in the move to Google NMX?<\/h2>\n

Users see big changes between their Google Business Profile dashboards and the New Merchant Experience.\u00a0<\/p>\n

The most dramatic change is the loss of the ability to work within the dashboard.\u00a0<\/p>\n

Historically, most things in your Google Business Profile were accessible via the GBP dashboard, and some were available via the in-SERP NMX. This is no longer the case.<\/p>\n

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