{"id":21940,"date":"2022-12-08T13:42:31","date_gmt":"2022-12-08T13:42:31","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\/"},"modified":"2022-12-08T13:42:31","modified_gmt":"2022-12-08T13:42:31","slug":"subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\/","title":{"rendered":"Subscribe with Google publishers may see an increase in clicks and impressions from Google Search"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Publishers using the <a href=\"https:\/\/searchengineland.com\/google-news-initiative-kicks-off-subscribe-google-efforts-294624\">Subscribe with Google<\/a> feature may see an increase in the reported clicks and impressions within the <a href=\"https:\/\/searchengineland.com\/guide\/google-search-console\">Google Search Console<\/a> search performance report.  This started around December 6, 2022.<\/p>\n<p><strong>Google\u2019s announcement. <\/strong>Google <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6211453?hl=en#zippy=%2Cperformance-reports-search-results-discover-google-news\">posted<\/a> that on December 6, 2022, \u201cGoogle created an additional search result feature for sites that use Subscribe with Google. As a result, these websites may see an increase in impressions and clicks in the Search Performance report.\u201d<\/p>\n<p>As a note, the feature was created in March 2018, but it may be that Google didn\u2019t accurately track the feature in Google Search Console until several years later.<\/p>\n<p><strong>What is Subscribe with Google.<\/strong>  Subscribe with Google is a linchpin in that second objective to foster sustainable business models for publishers, as we previously reported. The aim is to make it as easy as possible for users to\u00a0<a href=\"https:\/\/blog.google\/topics\/google-news-initiative\/introducing-subscribe-google\/\">subscribe<\/a>\u00a0\u2014 particularly on mobile. For Google account holders with payment information on file, subscriptions can be purchased with a couple of clicks. The user\u2019s Google credentials are then used as their login information for their subscriptions. Subscriber information will be turned over to publishers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/03\/subscribe-with-google.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"950\" alt=\"\" class=\"wp-image-294702\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/03\/subscribe-with-google.gif\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"950\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2018\/03\/subscribe-with-google.gif\" loading=\"lazy\" alt=\"\" class=\"wp-image-294702\"\/><\/noscript><\/a><\/figure>\n<\/div>\n<p><strong>Why we care. <\/strong>If you see a jump in impressions and clicks reported in the Search Console performance report on or after December 6th and you use the Subscribe with Google feature, this may be why. Understanding the source of an increase or decrease in clicks and impressions but no other changes to your other metrics, like conversions or traffic, is useful. It seems this is a reporting change and not a new feature change that would actually result in more traffic and conversions.  <\/p>\n<p>Although, the wording Google used above is a bit confusing. <\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About The Author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" loading=\"lazy\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=rustybrick&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=rustybrick&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tBarry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics. Barry can be followed <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/rustybrick\/\">on Twitter here<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search-390178\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers using the Subscribe with Google feature may see an increase in the reported clicks and impressions within the Google Search Console search performance report&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":21941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscribe with Google publishers may see an increase in clicks and impressions from Google Search - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscribe with Google publishers may see an increase in clicks and impressions from Google Search - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/12\/08\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T13:42:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/12\/google_news_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Subscribe with Google publishers may see an increase in clicks and impressions from Google Search\",\"datePublished\":\"2022-12-08T13:42:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/google_news_1920.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/\",\"name\":\"Subscribe with Google publishers may see an increase in clicks and impressions from Google Search - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/12\\\/08\\\/subscribe-with-google-publishers-may-see-an-increase-in-clicks-and-impressions-from-google-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/google_news_1920.jpg\",\"datePublished\":\"2022-12-08T13:42:31+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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